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Rebecca Yarross romantasy novel Onyx Storm stormed the book charts in January, becoming the fastest-selling adult novel in 20 years. Indeed, demand for romance contentin books, on screens, and on TikTokhas grown exponentially in recent years. Enter audio erotica company Quinn. Founded by 27-year-old Caroline Spiegel, the 6-year-old platform publishes dozens of creator-driven, female-centric erotic audio stories each week. Creators, who write and perform the audio, receive a portion of the apps subscription fees ($4.99 per month or $47.99 per year) based on user engagement. To date, Spiegel has raised $10 million from venture capital firms and investors such as Entourage star Adrian Grenier. The company is generating more than $12 million in annual recurring revenue. According to Spiegel (who is the sister of Snapchat cofounder and CEO Evan Spiegel), the app has hundreds of thousands of subscribers, more than three-quarters of whom are women. For the past couple of years, the app has also been growing its roster of Quinn Originals: stories produced in-house and voiced by famous actors, including Andrew Scott (aka the hot priest from Fleabag) and Kate Moennig of The L Word. (This expansion landed Quinn on Fast Companys Brands That Matter list in 2024.) Spiegel came on the Most Innovative Companies podcast to talk about creating female-centric content, going viral on TikTok, and attracting dream Quinn Originals performers. Romance as a category both in audio and in book sales has grown a lot over the past few years. What factors do you think contributed to that? For one, the pandemic. A lot of people cite it as being something that really helped the romance industry because people were not having as much physical connection and physical intimacy as they did before the pandemic. I also think the rise of self-publishing on Amazon [helped]. That has fueled this boom of amazing new writersparticularly female writers. Then I think generally women have more economic power and purchasing power. We don’t have to have erotic content for women until we actually have liberated, empowered women who make their own money. How did you discover erotica as a category? On Reddit and Tumblr. It’s been a really big thing since the early 2000s. There are these massive user-generated communities and thousands of Tumblr blogs dedicated to erotic audio. There’s also this old kind of web 1.0 site called Literotica. Wattpad is also big. I was a consumer, not a creator. I was struck by how immersive it was. Listening to it feels like youre having an intimate moment with someone, whereas I think traditional visual content can feel voyeuristic, forced, or overly graphic. How did you convince investors to make a bet on Quinn? To be honest, I didn’t really. We got turned away so many times. I probably pitched 40 or 50 investors trying to raise our first pre-seed roundmost said no. We ended up raising it from some angels, and then we used that to get a little bit of traction. Once you have some traction, you have a little bit more to hang your hat on, and I think investors found it more compelling.Quinns contentboth the scripts and the recordingis user-generated. How do you vet and attract the right content creators? In the earliest iteration of Quinn, the content was all actually Quinn produced and Quinn curated. There was no such thing as the Quinn creator. Eventually we started to realize that listeners actually really care about the voice actors and the personalities making this content. They have these fandoms around their favorite creators. That led to our approach now, which is more of a Spotify-type situation where you can kind of follow your favorite creators. Our quality-assurance process and creator vetting is pretty thorough. We do background checks, we make sure people have the best equipment, and we do technical audits of creators. We connect them to scriptwriters. You have also released Quinn Originals. One, called The Queens Guard, is read by actor Andrew Scott, famous for playing the priest on Fleabags second season. How do you balance these splashy releases with your creator strategy? The idea is that celebrity-driven content brings people onto Quinn, then they find our other creator-driven content. Originals are less than 1% of our content, but they’re a great way to introduce the genre to people who haven’t experienced it before. How do these creators get compensated? It’s based on the frequency of uploads and the performance of their content on Quinn. They’re incentivized to share their content with their followers and bring their followers and fans onto Quinn. You were talking earlier about creating erotic content for empowered women. How do you approach that? Generally, visual erotic content has not been made from a female perspective. A lot of our audios follow different patterns. Sex on Quinn is a little more intuitive, experimental, playful. We also have extremely clear tagging and go to great lengths to make sure our tagging is thorough and gives the listener a good idea of what they’re getting into, so they’re not surprised by anything potentially triggering or off-putting. A lot of audios feature condoms or conversations or safe words or just check-ins, and you might think, Is that going to make it clinical and not hot? It’s actually the exact opposite. People find those kinds of moments of intimacy and vulnerability extremely erotic. There are a couple of other audio erotica platforms, including Bloom, that are using generative AI to create content. Is there a role for AI at Quinn? Because the content on Quinn is so intimate and vulnerable and uniquely human, it’s tricky. While I see how AI is creeping into every part of our lives, our approach to AI, if any, will be creator-driven. Creators are the backbone of our platform, and all of their fans really like them, so we take our cues from them. I’ve seen some of the technology out of Eleven Labs, and seen Character.AIit’s really interesting. But really our priority is creators and their fans. Quinn is talked about a lot on social media. What are some of the trends youre seeing? Our top categories always have been male dominance and boyfriend, [the latter of] which are our most sweet, loving kind of relationship-style audios. This year, professor also is one of our top categories. Viral TikToks have helped fuel Quinns 440% year-over-year revenue growth. The pink earphones you give some influencers have become synonymous with your brand. How did you come up with that idea? On TikTok, we were so jealous of brands that could do taste tests of their product or show their product in unboxing videos. But our product is an appso we wanted to make some sot of physical representation of it. Headphones were obviously kind of a natural extension of that. So our pink headphones have become a really nice thing to send to influencers so they can have a natural way to bring up Quinn and it’s not just this kind of awkward ad read. What is the future of the business? Where do you want to take it next? We’re going to increase our output of Quinn Originals to six this upcoming year. We’ve more than doubled our budget, and we have some really exciting stories in the pipeline. Would you turn a Quinn Original into a movie or TV show? We have talked to some people who are interested in turning Quinn Originals into TV shows and movies, but it’s not really our primary focus at the moment. I think if the right thing lined up, it would be amazing to do that. But it’s also like when you first read Harry Potter and you have this whole image of what it’s like in your mind, and then you see the movie and it’s like . . . that’s not what Diane Alley looks like! Who is on your wish list to record a Quinn original? Oscar Isaac, Pedro Pascal, and Aaron Pierre (hes Mufasa in The Lion King). Can you give us some Quinn recommendations? Theres a great creator named Naudio. Id recommend his audios. His most popular is called Getting Even. It’s about a couple. The female partner has been sending her boyfriend pictures and teasing him all day. He finally gets back home from work after being teased all day via text with her, and he wants to . . . get even. Then theres Sarah Gibson, who is a great female creator. She has a great roommate’s series called Prying Eyes, about two female roommates where one thing leads to another.
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Compassion comes easily to me. As the granddaughter of immigrants from Lithuania and Poland who spoke little English, I understand what its like to be treated as a stranger in America. As a journalist, I covered stories of war and trauma in the 1990s, including the crushing of Chinese protests in Tiananmen Square and the fall of the Berlin Wall in 1989, followed by the Soviet Unions collapse two years later. I covered the war between Iraq and Iran. I witnessed ethnic strife in South Africa and the toll poverty takes in Mexico. As a professor of cultural engagement and public diplomacy, I have watched and studied how compassion can help build and strengthen civil society. And having worked in senior levels of the U.S. government for Presidents Bill Clinton and Barack Obama on international conflict resolution, I have learned that compassion is a key ingredient of peacemaking. Especially now, as President Donald Trump seeks to deport millions of immigrants living in the U.S. without authorization and to stop funding the U.S. Agency for International Development, which has long spent billions of dollars a year helping the worlds poorest people, compassion seems lacking among U.S. leaders. Perhaps that all explains my curiosity about a new study on the state of compassion in Americapart of the glue that holds communities together. Defining compassion Sociologists define compassion as the human regard for the suffering of others, and the notion of using action to alleviate this pain. The report that caught my eye was issued in January 2025 by the Muhammad Ali Center, which the late boxer cofounded 20 years ago in Louisville, Kentucky, to advance social justice. As the Ali Center explains, compassion starts with the individualself-care and personal wellness. It then radiates out to the wider community in the form of action and engagement. You can see compassion at work in the actions of a Pasadena, California, girl, who started a donation hub for teens affected by fires that ripped through the Los Angeles region in early 2025. She began collecting sports bras, hair ties, and fashionable sweaters, helping hundreds of her peers begin to recover from their losses in material and emotional ways. Its also visible in the estimated 6.8 million people in the U.S. who donate blood each year, according to the American Red Cross. Were grateful to blood donors across the country who generously give to help patients in need.Severe winter weather and wildfires have impacted our blood supply since the new year, and we appreciate everyone who has made, kept and rescheduled their blood donation appointments pic.twitter.com/TperMufpjq— American Red Cross (@RedCross) January 24, 2025 Resilience in America While Ali is best known for his battles in the ring and his outspoken political views, he also helped those in need in the U.S. and other countries through large charitable donations and his participation in United Nations missions to countries like Afghanistan, where he helped deliver millions of meals to hungry people. The researchers who worked on the Ali Center report interviewed more than 5,000 U.S. adults living in 12 cities in 2024 in order to learn more about the prevalence of compassionate behaviors such as charitable giving, volunteering and assisting others in their recovery from disasters. They found that the desire to help others still animates many Americans despite the nations current polarization and divisive politics. The center has created an index it calls the net compassion score. It approximates the degree to which Americans give their time and money to programs and activities that nurture and strengthen their communities. Cities with high compassion scores have more community engagement and civic participation than those with low scores. A higher-scoring community performs better when it comes to things like public housing and mental health resources, for example. Its residents report more career opportunities, better communications between local government and citizens, more community programs, and more optimism around economic development where they live. The report provides some clues as to what drives compassionate behavior in a city: a sense of spirituality, good education, decent healthcare, resources for activities like sports, and opportunities to engage in local politics. All told, Americans rate their country as a 9 on a scale that runs from minus 100 to 100. The report also identified some troubling obstacles that stand in the way of what it calls self-compassionmeaning how volunteers and donors treat their own mental and physical health. Frequent struggles with self-care can lead to rising levels of isolation and loneliness. From left: Jeni Stepanek, chair of the Muhammad Ali Index; Lonnie Ali, cofounder and vice chair of the Muhammad Ali Center; and DeVone Holt, the centers president and CEO, at the launch of the Muhammad Ali Index on January 16, 2025 [Photo: Bryan Bedder/Getty Images for Muhammad Ali Center] Doubting their own capacity The 2025 Compassion Reports findings show that many Americans still want to live in a compassionate country but also that Americans view the country as less compassionate today than four years ago. The report delves into gaps in compassion. About one-third of those interviewed acknowledged that there are groups toward whom they feel less compassionate toward, such as people who have been convicted of crimes, immigrants living in the U.S. without authorization, and the rich. Only 29% said they feel compassion toward everyone. The report also identifies gender gaps. Despite expressing greater awareness of systemic challenges, the women surveyed reported less self-compassion than men. Its not the first compassion study ever done. But I believe that this one is unique due to its focus on specific cities, and how it assessed limits on the compassion some people feel toward certain groups. Helping health and humanity The Compassion Institute, another nonprofit, seeks to weave compassion training into healthcare education to create a more caring and humanitarian world. It cites the benefits of compassion for human beings, with everything from reducing stress to alleviating the effects of disease on the mind and body. Academic institutions, including Stanford University, have conducted many studies on how teaching compassion can guide healthcare professionals to both treat patients better and achieve better outcomes. A team of Emory University researchers examined how training people to express more compassion can reduce stress hormones levels, triggering positive brain responses that improve immune responses. Offering an advantage Although there are plenty of adorable videos of dogs and cats behaving kindly with each other or their human companions, historically compassion has differentiated humans from animals. Human beings possess powers of emotional reasoning that give us an edge. Scholars are still working to discover how much of human compassion is rooted in emotional reasoning. Another factor theyve identified is the aftermath of trauma. Studies have found evidence that it can increase empathy later on. You might imagine that in a world of hurt, theres a deficit of compassion for others. But the Ali Centers report keeps alive the notion that Americans remain compassionate people who want to help others. My experiences around the world and within the U.S. have taught me that human beings both have the power to be violent and destructive. But despite it all, there is, within all of us, the innate ability and desire to be compassionate. That is a net positive for our country. Tara Sonenshine is an Edward R. Murrow professor of practice in public diplomacy at Tufts University. This article is republished from The Conversation under a Creative Commons license. Read the original article.
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James Chappel is an associate professor of history at Duke University and a senior fellow at the Duke Aging Center. He is the author of Catholic Modern, and his writing has appeared in The New York Times, The Nation, and The New Republic. Whats the big idea? Aging in America is becoming one of our countrys most important policy arenas. With more old citizens than young ones, the relevance of elder members in society has never been greater. Despite great progress in the quality of old age over the past century, there is much need for growth in terms of practical policy and cultural perceptions. Below, Chappel shares five key insights from his new book, Golden Years: How Americans Invented and Reinvented Old Age. Listen to the audio versionread by Chappel himselfin the Next Big Idea App. 1. Population aging is one of the biggest historical transformations of our time. We think about population aging as an issue for medicine and finance, but we dont usually think about it historically. From the broadest perspective, population aging is one of the biggest changes that has happened to American society in the past century. Many people think of politics, iPhones, or AI when considering dramatic societal change, but those things matter less than major demographic changes. Human life is not what it was a century agoits twice as long!and that deserves much more attention. 2. Weve only been seriously contemplating population aging for a century. Most of the major things we deal with as a society (education, politics, health, war, gender) are topics we have publicly debated for centuries. We have reflected long and hard on many subjects, but no one really paid attention to population aging until about the 1930s. Even people thinking very hard about social reform and progress, like Karl Marx, werent thinking about aging at all. So, aging is an issue that has a pretty short history. What to do with old age and how to pay for old age are areas of reflection with a lot of space open for creativity. Its an exciting, vibrant, fresh avenue for collective contemplation. 3. There have been many different approaches to aging. We often think of aging as something nonideological. Education is ideological, and the military is ideological, so we have robust public debate about the meaning of these things. But old age is kind of like, well, you get Social Security and Medicare, and we dont want to think about it too much beyond that. Old age is in a moment of ideological stasis. But for most of the past century, theres been much debate about what it means to age well: socially, politically, and justly. There has been socialist aging, conservative aging, green or eco-conscious aging, etc. One tradition I look at is critical race theory. From that perspective, the history of aging looks quite different. There actually was a robust tradition of Black thought about aging. A lot of inspiring Black leaders said, essentially, that racism and prejudice follow Americans through the whole course of life. Older Black Americans have all kinds of negative outcomes, and Black activists suggested specific reforms to bring the insights of the Civil Rights Movement into old age politics and policy. We need to reinvigorate and repoliticize old age. We should remember how political and divisive it was (and therefore, how exciting it was) to debate old age just a few decades ago. 4. 20th-century solutions to old age are very good. Historians are often quite down on American history. They tend to focus on the persistence of inequality, violence, or disenfranchisement. But when it comes to old age, the situation is much better than it was a century ago. A century ago, older people often lived in squalor, in one-room shacks with dirt floors. There were only a few elders because public health was so bad. Now, older people are quite economically privileged, and they have access to the best poverty reduction program in the country, which is social security. Theyre the only age bracket with something like socialized medicine through Medicare. Theres a lot to be grateful for as aging Americans, but theres also a lot left to be done. There are failures in old-age policy, especially for people over 80, the old old. Issues of frailty, nursing home care, and things like that. Many American middle-aged couples, especially women, are financially or emotionally devastated by caring for older relatives. This is a result of a policy decision that could have been approached differently. There were approaches on the table that would have lessened the burden on unpaid caretakers, and it is not too late. When we think historically about old age, its important that we tell an optimistic story. Im excited to get old. There will be way more social programs for me when Im 65 than I have available to me now. But theres also room for growth, especially in dealing with policy for the old old. Nursing homes and extended care will be the most important policy arenas in the near future. 5. Getting old is an adventure. Old age in America can be very good. It can be very fun. You have access to so much when it comes to opportunities for leisure and health. But what I mean by the adventure of old age is a bit different. As Americans, we tend to believe that we make our biggest contributions as citizens when were young, that politics is a young persons game: green energy, Black Lives Matter, and other movements are for younger people, and old people can step back. I think that is absolutely not true. That is a completely outdated way to think about American politics. I think the age of youth has eclipsed. There are more older people in America than younger ones. The decisions we make about how to age and think about old age policy will matter now more than ever. Being provocative, I might even say that decisions about aging are going to matter more than decisions about youth because I think the age of the youth is over. Theres been a major demographic transition in this country and many others. As we age, we should not think of ourselves as becoming less relevant. We should think of ourselves as becoming more relevant. This article originally appeared in Next Big Idea Club magazine and is reprinted with permission.
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