2024-04-24 23:11:58| Engadget
The EU has effectively vanquished a TikTok feature that Europes digital commissioner described as toxic and addictive as cigarettes. Owner ByteDance said on Wednesday that TikTok Lites reward-to-watch feature would be suspended. Its been a brutal day for TikTok as President Biden signed a bill (also on Wednesday) forcing ByteDance to sell the platforms US operations or face a ban.
TikTok Lite, launched earlier this month in France and Spain, lets users earn rewards by watching and liking videos. They can then exchange their points for real-world perks like Amazon vouchers or in-app ones like TikToks virtual currency, which is used to tip creators. The EU Commission said the task and reward feature can stimulate addictive behavior in children.
Our children are not guinea pigs for social media, EU commissioner Thierry Breton posted on X (Twitter) on Wednesday. I take note of TikToks decision to suspend the #TikTokLite Reward Program in the EU.
However, he added a parting shot to remind ByteDance it isnt out of the woods: The cases against TikTok on the risk of addictiveness of the platform continue.
Statement on TikTok Lite: "TikTok always seeks to engage constructively with the EU Commission and other regulators. We are therefore voluntarily suspending the rewards functions in TikTok Lite while we address the concerns that they have raised." TikTok Policy Europe (@TikTokPolicyEUR) April 24, 2024
Breton fired a warning shot at ByteDance earlier this week, saying the EU had opened a formal investigation into TikTok for violating the Digital Services Act (DSA). The landmark legislation, adopted in 2022, gives European regulators the teeth to force significant changes in social media platforms to protect consumers.
Companies that break the rules can risk fines of up to six percent of their global revenues enough to force compliance from even the richest companies. Wednesdays suspension marks the first concrete example of the EU using the DSAs enforcement powers to force significant changes on a social platform.
The EUs formal investigation into TikTok Lite was its second targeting the platform this year. An earlier case, launched in February, opened proceedings against TikTok and Meta for their handling of the privacy and safety of minors. The Guardian notes that both cases remain active.
TikTok always seeks to engage constructively with the EU Commission and other regulators, the platforms Policy Europe X account posted on Wednesday. We are therefore voluntarily suspending the rewards functions in TikTok Lite while we address the concerns that they have raised.This article originally appeared on Engadget at https://www.engadget.com/tiktok-lite-axes-addictive-as-cigarettes-reward-to-watch-feature-under-the-eus-watchful-eye-211157092.html?src=rss
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