 |
|
|
|||||
Noticed all the blondes going back to their natural hair color lately? As much as many try to claim its because of a hair health journey, other factors seem to be at play here. Hows the economy? one TikTok user asks in a viral video. Well, hasnt been good for a while seems like my indicators tell me, the former blonde says, measuring the inches of her incoming roots with her fingers. “THIS IS SO ACCURATE, one commenter responded. @reb_ellion #hair #blonde #hairtok #usa #recession #nobuy original sound – Rebekah | Bewitched Beauty Im no expert, but root length has always been a pretty solid way to tell how people are doing financially. Remember when balayage became really popular in 2009? asked one person in the comments. During the 2007-to-2009 recession, blonde celebrities were embracing their darker roots, a trend that mirrored the economic downturn. Now, in 2025, were seeing the same thing happening all over again. One in six Americans admit to spending more on beauty and wellness than they can afford and, if you’ve ever colored your hair, you know how expensive the upkeep is. So, when purse strings tighten, expensive salon visits are the first to go. With some hairstylists interviewed in a recent Washington Post piece charging at least $100 an hour for cuts, color, bleaching and balayage, being blonde is a luxury not everyone can afford. Suddenly, grown-out roots have become the hottest trendand a leading economic indicator. When someone says they like my natural hair color better and I agree, when in reality I can no longer afford to upkeep the blonde, and this is my brunette recession era, one TikTok post with 2.3 million views reads. Recession brunette is back, another TikTok user declared. @talie028 the length of my money pieces growing out is an indicator of my current savings #enconmy #brunette #reletable original sound – á The Wall Street Journal reported that lived-in color, referring to partial highlights or balayage, was last years trend among hairstylists. Not unlike the lipstick effect”the phenomenon, during an economic downturn, of consumers continuing to spend on small luxury items, such as lipstick”lived-in color” and the “recession brunette” may be the latest stylish indicators of an economy in crisis. Bottom line: If blondes really do have more fun, these days it’s fair to presume they also have more money.
Category:
E-Commerce
Featuring Ben Lamm, Founder and CEO, Colossal Biosciences and Joe Manganiello, Actor, Producer. Moderated by Kc Ifeanyi, Executive Director of Editorial Programming, Fast Company Since Colossal Biosciences launched in 2021, it’s skyrocketed to a $10.2 billion valuation to fund its mission of de-extinction. For Colossal, it’s more than the buzzy headlines that its resurrecting the woolly mammoth or the dodothe company’s aim is to combat biodiversity loss and regenerate ecosystems and climates that have degraded over time. Hear from Colossal CEO Ben Lamm on how he’s making science fiction a realityand how it could benefit us all.
Category:
E-Commerce
Its hard to imagine any industry not having to contend with the deepening sociopolitical division in Americabrand marketing included. McCann Worldgroups intelligence unit Truth Central creates studies on what their clients are grappling with including data privacy, wellness, and Gen Z. And the past few years have paved a clear path toward their latest study: The Truth About America, which the team exclusively unveiled this weekend at the Fast Company Grill at SXSW. We saw that not just our clients in America but our clients everywhere were asking more and more questions about America. What is going on in this moment? How do we navigate this market? says Laura Simpson, chief intelligence officer of McCann Worldgroup and president of McCann Truth Central. I think other markets always look to America for a lead on some of those issues. So when it feels like things are changing, I think everywhere clients want to understand why it’s changing and how it’s changing and how they should be responding. [Image: McCann] And whats evolving is the idea of the American Dream. Concerns of inflation, the war of DEI, automation, and more have made 72% of Americans believe theres never been a more complicated time to be an American, according to the study. And that sentiment has contributed to what the study calls the Dream Gap, the growing divide between what Americans want out of life versus the actual accessibility to those aspirations. While 52% of Americans believe the American Dream still exists today, 70% say its harder to get ahead no matter how hard they work. Deeper still, 77% of Americans believe the country still provides good opportunities, but theyre becoming more concentrated among fewer people. [Image: McCann] Despite the division, McCanns study asserts there are forces that are holding the country together, namely creativity, which 88% of respondents said has the power to unite people. “We know creativity is a strong force capable of bridging divides and helping to shape the future of our country,” says Elly Dembo, global head of data and intelligence at McCann. “And we believe that brands have the power to reignite a culture of creativity in America again.” Brands have, to some extent, always existed to show people what could be: Here is a vision, a world, a dream, something that you could aspire to, Simpson adds. That tension between dreaming and reality and frustrations has been really pronounced in America over the last few years. And we want to be in a position to help guide our clients: How much should you be dialing up dream and aspiration versus being more of a mirror to the reality of what people are experiencing in their daily lives? You can find the full results of The Truth About American study here.
Category:
E-Commerce
All news |
||||||||||||||||||
|
||||||||||||||||||