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Sending children back to school in new sneakers, jeans, and T-shirts is likely to cost U.S. families significantly more this fall if the bespoke tariffs President Donald Trump put on leading exporters take effect as planned, American industry groups warn.About 97% of the clothes and shoes purchased in the U.S. are imported, predominantly from Asia, the American Apparel & Footwear Association said, citing its most recent data. Walmart, Gap Inc., Lululemon, and Nike are a few of the companies that have a majority of their clothing made in Asian countries.Those same garment-making hubs took a big hit under the president’s plan to punish individual countries for trade imbalances. For all Chinese goods, that meant tariffs of at least 54%. He set the import tax rates for Vietnam and neighboring Cambodia at 46% and 49%, and products from Bangladesh and Indonesia at 37% and 32%.Working with foreign factories has kept labor costs down for U.S. companies in the fashion trade, but neither they nor their overseas suppliers are likely to absorb new costs that high. India, Indonesia, Pakistan, and Sri Lanka also got slapped with high tariffs so aren’t immediate sourcing alternatives.“If these tariffs are allowed to persist, ultimately it’s going to make its way to the consumer,” said Steve Lamar, president and CEO of the American Apparel & Footwear Association.Another trade group, Footwear Distributors and Retailers of America, provided estimates of the price increases that could be in store for shoes, noting 99% of the pairs sold in the U.S. are imports. Work boots made in China that now retail for $77 would go up to $115, while customers would pay $220 for running shoes made in Vietnam currently priced at $155, the group said.FDRA President Matt Priest predicted lower-income families and the places they shop would feel the impact most. He said a pair of Chinese-made children’s shoes that cost $26 today will likely carry a $41 price tag by the back-to-school shopping season, according to his group’s calculations. Preparing for a moving target The tariffs on the top producers of not only finished fashion but many of the materials used to make footwear and apparel shocked U.S. retailers and brands. Before Trump’s first term, U.S. companies had started to diversify away from China in response to trade tensions as well as human rights and environmental concerns.They accelerated the pace when he ordered tariffs on Chinese goods in 2018, shifting more production to other countries in Asia. Lululemon said in its latest annual filing that 40% of its sportswear last year was manufactured in Vietnam, 17% in Cambodia, 11% in Sri Lanka, 11% in Indonesia, and 7% in Bangladesh.Nike, Levi-Strauss, Ralph Lauren, Gap. Inc., Abercrombie & Fitch, and VF Corporation, which owns Vans, The North Face, and Timberland, also reported a greatly reduced reliance on garment-makers and suppliers in China.Shoe brand Steve Madden said in November it would reduce imports from China by as much as 45% this year due to Trump’s campaign pledge to impose a 60% tariff on all Chinese products. The brand said it already had spent several years developing a factory network in Cambodia, Vietnam, Mexico, and Brazil.Industry experts say reviving the American garment industry would be hugely expensive and take years if it were feasible. The number of people working in apparel manufacturing in January 2015 stood at 139,000 and had dwindled to 85,000 by January of this year, according to the Bureau of Labor Statistics. Sri Lanka employs four times as many despite having a population less than one-seventh the size of the U.S.Along with lacking a skilled and willing workforce, the U.S. does not have domestic sources for the more than 70 materials that go into making a typical shoe, the Footwear Distributors & Retailers of America said in written comments to Trump’s trade representative.Shoe companies would need to find or set up factories to make cotton laces, eyelets, textile uppers, and other components to make finished footwear in the U.S. on a large scale, the group wrote.“These materials simply do not exist here, and many of these materials have never existed in the U.S,” the organization said. Price increases may come as a shock The expected barrage of apparel price increases would follow three decades of stability. Clothes cost U.S. consumers essentially the same in 2024 as they did in 1994, according to U.S. Bureau of Labor Statistics data.Economists and industry analysts have attributed the trend to free trade agreements, offshoring to foreign countries where workers are paid much less and heated competition for shoppers among discount retailers and fast-fashion brands like H&M, Zara and Forever 21.But customers unaccustomed to inflation in the apparel sector and coming off several years of steep rise in the costs of groceries and housing may be extra sensitive to any big jumps in clothing prices. Priest, of the Footwear Distributors and Retailers of America, said he has observed shoppers pulling back on buying shoes since Trump’s return to the White House.“They’re nervous,” he said. “They’ve obviously been playing the long game as it relates to inflation for a number of years now. And they just don’t have the endurance to absorb higher prices, particularly as they’re inflicted by the U.S. government.” Winners and losers in a garment trade war According to a report by British bank Barclays published Friday, the winners in the tariff wars are retailers that have at least one of these attributes: big negotiating power with their suppliers, a strong brand name and limited sourcing in Asia.In clothing and footwear, that includes off-price retailers Burlington, Ross Stores Inc. and TJX Companies, which operates T.J. Maxx and Marshalls, as well as Ralph Lauren and Dick’s Sporting Goods, according to the report.The companies in for a tougher time are those with limited negotiating power, limited pricing power and high product exposure in Asia, a list including Gap Inc., Urban Outfitters and American Eagle Outfitters, according to the report.Secondhand clothing resale site ThredUp cheered a related action Trump took with his latest round of tariffs: eliminating a widely used tax exemption that has allowed millions of low-cost goods most of them originating in China to enter the U.S. every day duty-free.“This policy change will increase the cost of cheaply produced, disposable clothing imported from China, directly impacting the business model that fuels overproduction and environmental degradation,” ThredUp said.Several industry analysts and economists said they think tariffs will end up being a consumer sales tax that widens the yawning gap between America’s wealthiest residents and those in the middle and lower end of the incme spectrum.“So where will the U.S. be buying its apparel now that the tariff rates on Bangladesh, Vietnam and China are astronomical?” Mary E. Lovely, a senior fellow at the Peterson Institute for International Economics, said of the schedule set to take effect Wednesday. “Will the new ‘Golden Age’ involve knitting our own knickers as well as snapping together our cellphones?” Anne D’Innocenzio, AP Retail Writer
Category:
E-Commerce
Those hoping that the stock market pain from President Donald Trumps tariff announcements last week was over are in for a rude awakening this morning. As of the time of this writing, stock markets across the world have gotten hammered, adding to fears of a new so-called economic nuclear war. Heres what you need to know about the latest developments in Trumps tariff trade war and how the markets are reacting. Bill Ackman: Trump tariffs are economic nuclear war One of the most headline-grabbing pieces of news related to the ongoing stock market crash is comments from billionaire hedge fund manager and Trump supporter Bill Ackman. Yesterday, Ackman took to X to warn that Trumps tariffs, the worst of which are scheduled to go into effect this Wednesday, April 9, are equivalent to economic nuclear war. In a post on X, Ackman said that the tariffs on America’s allies and enemies across the globe mean America is in the process of destroying confidence in our country as a trading partner, as a place to do business, and as a market to invest capital. Ackman suggested that Trump should call a 90-day time out on the tariffs so the administration can negotiate with its trading partners. However, Ackman warned, If, on the other hand, on April 9th we launch economic nuclear war on every country in the world, business investment will grind to a halt, consumers will close their wallets and pocket books, and we will severely damage our reputation with the rest of the world that will take years and potentially decades to rehabilitate. Will Trump and his administration heed Ackmans advice? Thats unknown. But they certainly didnt seem to have similar thoughts over the weekend, when Trumps administration spent much of the time doubling down on the tariffs that are currently sinking Americans retirement savings and already raising the prices American consumers pay for goods. In a post on his social media platform, Truth Social, President Trump boasted that many of the tariffs are already in effect, and a beautiful thing to behold. Trump went on to proclaim that Some day people will realize that Tariffs, for the United States of America, are a very beautiful thing! Markets plunge around the worldagain However, outside of Trump and his administration, its unlikely that many Americans feel that the tariffs are a beautiful thing to beholdat least if they have a 401(k) pension or other retirement plans. Thats because, as of the time of this writing, stock markets around the world are crashing yet again, following major crashes on Thursday and Friday of last weekthe two trading days after Trump announced his tariffs on April 2. Today, the third trading day after Trumps tariff announcement, markets in Asia and Europe have already plummeted, according to data from Yahoo Finance. In Japan, the country’s Nikkei 225 stock market fell 7.83% on Monday, and Hong Kongs Hang Seng Index fell a staggering 13.22%. Shanghais SSE Composite Index fell 7.34%. European markets are currently in the middle of their trading day and are also getting hit hard. The United Kingdom’s FTSE 100 is currently down 3.62% as of the time of this writing. Frances CAC 40 is down 3.92%, and Germanys DAX Performance Index is down 3.66%. American stock markets are also down in premarket trading, suggesting that U.S. markets are in for another rough session when they open at 9:30 a.m. ET. S&P 500 Futures: down 1.79% Dow Futures: down 1.93% Nasdaq Futures: down 1.95% Big Tech and Big Retail sinkagain Given that S&P, Dow, and Nasdaq futures are all down as of the time of this writing, it should come as little surprise that major U.S. tech companies and retailers are also seeing their shares sink for the third trading day in a row after Trumps tariffs were announced. Many U.S. tech companies and most U.S. retailers rely on products, parts, or components that come from Asia, which is the region of the world hit hardest by Trumps tariffs. Here is how major tech companies are currently trading as of the time of this writing in premarket trading: Alphabet Inc. (Nasdaq: GOOG): down 1.48% Amazon.com, Inc. (Nasdaq: AMZN): down 2.09% Apple Inc. (Nasdaq: AAPL): down 2.75% Meta Platforms, Inc. (Nasdaq: META): down 2.24% Microsoft Corporation (Nasdaq: MSFT): down 1.61% NVIDIA Corporation (Nasdaq: NVDA): down 3.39% Shopify Inc. (Nasdaq: SHOP): down 5.55% Tesla, Inc. (Nasdaq: TSLA): down 4.84% And here is how major U.S. retailers are currently trading in premarket: RH (NYSE: RH): down 0.47% V.F. Corporation (NYSE: VFC): down 4.93% Five Below, Inc. (Nasdaq: FIVE): down 2.11% Wayfair Inc. (NYSE: W): down 4.91% SharkNinja, Inc. (NYSE: SN): down 1.56% Walmart Inc. (NYSE: WMT): down 1.02% Costco Wholesale Corporation (Nasdaq: COST): down 0.96% Target Corporation (NYSE: TGT): down 2.21% While many of these stocks are seeing low double-digit drops in premarket this morning, keep in mind that most were hammered much, much harder last Thursday and Friday. Now cryptocurrencies are crashing, too But its not just stock markets and individual stocks that are falling today. Now cryptocurrencies are being hit fairly hard, too. As of the time of this writing, major digital assets are down, including: Bitcoin: down 6.79% to $77,141.06 Ethereum: down 16.28% to $1,495.82 Solana: down 15.12% to $100.89 Dogecoin: down 14.85% to $0.1398 Official Trump: down 14.4% to $7.69 Banks say the odds of a global recession are increasing Finally, it should be noted that now a second major investment bank has come out to say that, due to Trumps tariffs, the odds of a new global recession are increasing. Last week, J.P.Morgan upped the odds of a global recession due to Trumps tariffs to 60% (up from 40% before the tariffs were announced). Now, Goldman Sachs has also raised its odds. Pre-Trump tariffs, Goldman Sachs said that there was a 35% chance of a recession. Now Goldman Sachs says that the chance has jumped to 45%, notes Reuters.
Category:
E-Commerce
Its no secret: Landing a job in todays economy can feel overwhelmingly difficult. Qualified candidates regularly apply to hundredssometimes even thousandsof positions before receiving that one coveted offer. In fact, over half of unemployed job seekers have been searching for four months or longer, highlighting how competitive the market has become. And its not just the job market itself thats challenging. Were living through one of the most turbulent periods in modern history: The U.S. unemployment rate rose to 4.1%, the highest in over two years. 23,000+ tech layoffs occurred in the first three months of 2025 alone. Nearly 50% of Americans are living paycheck to paycheck. Consumer debt hit an all-time high of $18.04 trillion, with credit card delinquencies increasing sharply. University degrees are no longer a guarantee of success. Even government jobs, once considered safe, are under threat. Its no wonder many job seekers feel anxious or fearful about asking for more. Negotiation expert and career coach Ted Leonhardt notes that the fear of asking for higher pay has always been an obstacle. And in todays volatile environment, that fear can feel even more paralyzing. But he emphasizes: Workers at any level are more vulnerable today than any time in memory, perhaps since the Great Depression. This makes knowing your worth and advocating for yourself all the more essential. Here are six essential tips for confidently negotiating your salary in todays tough economy. 1.Hide your desperation A Pew Research Center survey found that most U.S. workers did not ask for higher pay the last time they were hired, with men slightly more likely than women to negotiate (32% vs. 28%). Even if youre surviving on ramen and desperately need the job, dont let it show. Employers often interpret eagerness as desperation, leading to lower initial offers. Take your time to respondusually 24 to 48 hoursand subtly indicate youre considering multiple opportunities. This helps maintain your negotiating power.Leonhard further advises: Always be developing a new opportunity for yourself. A side gig. A better job elsewhere. Having other options in progress or appearing to can drastically reduce that sense of desperation. 2. Know your worth and back it up with data Before negotiating, gather salary benchmarks from sites like Glassdoor, Payscale, and LinkedIn Salary. Present clear, data-backed reasons for your requested salary based on your experience, skills, and current market rates. Leonhardt succinctly puts it: Know your value and use it as leverage. Leverage is always your superpower. Staying true to your worth can provide dividends. Annie Papp, executive vice president at Career Group Companies, advises that: In any job market, applicants should be prepared to come right out and ask for a raise or negotiate higher compensation. While it may seem obvious, most people dont do this, assuming their employer will offer a raise without promptingwhich is rarely the case. 3. Quantify your value Make a detailed list of your accomplishments and quantify your impact whenever possible. For example: Increased sales by 300% within one year or Managed projects that increased revenue by $X amount. Even before the negotiation, review this to remind yourself of your accomplishments and the value you bring, boosting your confidence. 4. Bet on yourself and plan for the future If the job offer isnt quite where you want it to be, focus on creating a clear path to get there over the next year. Jason Giagrande, CEO of Hospitality Farm, suggests: Bet on yourself. Propose a lucrative bonus structure with aggressive milestones or KPIs that your boss would be happy to pay if accomplished. Everyone wins, and it will motivate your growth individually as well as help your company grow. Not only does this show initiative, but it also aligns your compensation with company goals, making it easier for employers to say yes. 5. Be willing to walk away (if you truly are) One key to negotiation success is the willingness to walk away. Listen carefully, remain composed, and always take time to consider the offer before responding. 6. Consider negotiating benefits, not just salary If salary negotiations stall, consider other forms of compensation. Diversify your requests to reach a deal that satisfies both sides. Signing bonuses, professional development funds, flexible work arrangements, or extra vacation days can all hold significant value.This market is different because employers are being more cautious when it comes to hiring and budgeting. A few years ago, on the heels of the pandemic, applicants could negotiate higher salaries much more easily because every employer was in a desperate race to retain talent. Now, thats not the case. The frenzy has slowed, and employers are taking their time. While inflated salary increases may no longer be the norm, advocating for growth is still crucial. Losing strong talent can ultimately have a far greater cost than providing a reasonable raise, Papp says. If higher compensation isnt immediately feasible, ask for a timeline to revisit the conversation. Finally, Leonhardt offers a lasting piece of advice: Always be developing your connections and community both online and off. Connections with those you help are always the best opportunity for your continuously evolving future. Negotiation can feel intimidating, especially in a fragile, uncertain world. But by advocating for yourself thoughtfully and strategically, youre not just setting yourself up for immediate successyoure safeguarding your long-term career stability.
Category:
E-Commerce
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