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Mothers in the U.S. are facing more widespread mental health struggles. That’s according to a new study published by JAMA Internal Medicine, out this week.The research, which took place from 2016 to 2023, showed mental health declining, as self-reported by respondents. Of the 198,417 female parents of children 17 and under who were surveyed, only 25.8% reported excellent mental health in 2023. Just eight years earlier, 38.4% could say the same. Mothers who described their mental health as “good” rose from 18.8% to 26.1%, but so did those who describe it as fair/poor, which went from 5.5% to 8.5%. Mothers reported lower rates of “excellent” physical health, too, which went from 28% to 23.9%. “Good” physical health rose from 24.3% to 28.1%, and “fair/poor” physical health didn’t change significantly.It’s certainly not the first time we’ve heard about parental mental health worsening in recent years. In 2024, U.S. Surgeon General Vivek Murthy published a stark warning on the decline of parental mental health in America. Forty-one percent of parents say that most days they are so stressed they cannot function, and 48% say that most days their stress is completely overwhelming compared to other adults (20% and 26%, respectively), Murthy wrote in the study. However, according to the new research, moms’ mental health is declining more than dads’. The mothers who reported “fair/poor” mental health were four percentage points higher than the fathers. Unsurprisingly, the survey showed that when it comes to maternal mental health, socioeconomic factors play a big role. “Mental health declines occurred across all socioeconomic subgroups; however, mental and physical health status was significantly lower for single female parents, those with lower educational attainment, and those with publicly insured children,” the authors noted in the study.Financial struggles are deepening for many demographics. However, parents face issues like rising childcare costs, the growing cost of feeding a family due to inflation and the impact of tariffs, as well as a challenging job market and economic uncertainty. The latest research on the cost of raising a young child is troubling, too, as it has skyrocketed to around $300,000an increase of 36% since 2023. Likewise, it now takes a salary of about $180,000 per year to comfortably afford childcare, according to a 2025 analysis from the National Women’s Law Center. Those high costs have been driving some parents, most commonly moms, to stay home. However, given that most families need two incomes to get by, they aren’t just child-rearing at home, they’re also working. That means more stay-at-home moms are essentially doing two jobs at once, creating a potential firestorm of stress.
Category:
E-Commerce
Liquid Death has taken the old-timey Pepsi Challenge taste test concept to some pretty strange places for its flavored sparkling waters. Back in 2022, it pitted its $1.99 cans of Liquid Death against tallboys of luxury liquids like lobster béarnaise sauce ($50), liquified Japanese wagyu cheeseburger ($51), Spanish squid ink ($58), and beluga caviar ($580). Cue the dry heaves. And in 2023, it responded to a tweet that said, Id rather lick sweat off a fat guys back than drink Liquid Death, with a spot entitledyou guessed it Better Than Back Sweat? Now the brand is taking aim at prebiotic sodas like Olipop with a new taste test ad called Toilet Taste Test. Here we have several brave members of the public coming to test the chuggability of a Liquid Death flavored sparkling water against a mug of unnamed prebiotic soda. Each subject tastes the Liquid Death first, then is asked to try the prebiotic soda while sitting on the toilet since it claims the prebiotic soda contains six times the fiber in a fiber-based laxative. Subject responses are . . . revealing. Not quite prairie-dogging but feeling some motion. Number 2 might make me number two. Watch the (soda) throne The prebiotic soda market has been forecasted to hit $3.5 billion by 2032. In February, Coca-Cola launched Simply Pop, and a month later PepsiCo acquired Poppi for $1.95 billion. Popular brand Olipop (which contains 6 g of fiber per can) was valued at $1.85 billion in February, after raising $50 million in its latest funding round. Liquid Death was valued at $1.4 billion, following its latest funding round last March. According to the company, 2024 retail sales were $333 million, up from $263 million in 2023. While its not the most obvious competitor to the heavy metal and comedy-infused canned water brand, Liquid Death has always positioned itself as a healthy alternative to traditional sugar-filled soda. The Toilet Taste Test is a clear indication of what brands it deems a threat to its own growth trajectory. By taking aim at the taste and consequences of fiber, the brand not only found the funny, but also took a direct hit on what many see as prebiotic sodas Achilles heel. Its also a perfect example of the brands consistently funny take on advertising. At the Fast Company Grill at SXSW in March, Liquid Deaths senior VP of marketing Dan Murphy told me the goal for all of its content was to make sure it doesnt smell like an ad and creates engagement with consumers and the media. The metrics you should look for are saves and shares, Murphy said. If somebodys going to go back and watch that again, if somebodys sharing that with a friend, theres that viral coefficient that is telling you youre doing it right.
Category:
E-Commerce
Hormel Foods Corporation (NYSE: HRL) has issued the nationwide recall for some 256,185 pounds of Dinty Moore Beef Stew, according to the U.S. Department of Agriculture’s Food Safety and Inspection Service (FSIS). Here’s what you need to know. Whats happened? On Wednesday, the USDA announced the Tucker Georgia-based company’s canned beef stew products may be contaminated with foreign material, specifically wood. These items were shipped to retail locations nationwide. The problem was discovered after Hormel Foods notified the USDA’s Food Safety and Inspection Service (FSIS) that they had received three consumer complaints reporting pieces of wood in the beef stew product. There have been no confirmed reports of injury due to consumption of this product. What product is being recalled? The recalled products include Dinty Moore Beef Stew 20-oz. produced on February 4, 2025 [view labels], which can be identified with the following details: Best by date: February 2028 Impacted lot code: T02045 (the lot code may have an additional number at the end) Establishment Number: EST 199G What should I do if I have the recalled Hormel Foods Dinty Moore product? First, do not eat the recalled food product, according to Foodsafety.gov. Consumers who have purchased this product are urged not to consume it, and should throw it away or return it to the place of purchase. Anyone concerned about an injury should contact a healthcare provider. FSIS is concerned that some Dinty Moore Beef Stew 20-oz. cans may be in consumers pantries. (FSIS routinely conducts recall effectiveness checks to verify recalling firms notify their customers of the recall and that steps are taken to make certain that the product is no longer available to consumers.) Consumers with questions about the recall can contact Hormel Foods Corporation at 800-523-4635. More information about food recalls is available at the FSIS website. Hormel Foods earnings On Thursday, Hormel Foods Corporation reported earnings results for the second quarter of 2025 ending in April. The company met expectations for earnings per share (EPS) but slightly missed on revenue with $2.9 billion, just under the forecasted $2.92 billion. That represents a year-over-year increase of 0.4%, and earnings per share (EPS) of $0.35 for the same period, compared to $0.38 a year ago. Shares of the stock were down about 1% in midday trading on Thursday. The company had a market cap of $16.32 billion at the time of this writing.
Category:
E-Commerce
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