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Senior marketers in the United States expect their marketing budgets to bump up moderately over the next 12 months, according to recent research. Read the full article at MarketingProfs
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Marketing and Advertising
Black Friday is more than a month behind us, but it seems Beats isnt done with its deals. The 2024 Beats Pill is now $100, down from $150. The last time we saw the speaker on sale for $100 was during Black Friday, and were glad to see this discount again. The 2024 Beats Pill is a portable powerhouse with several upgrades compared to its predecessor. It has improved sound quality, and support for lossless audio if you use a USB-C connection. While the official description rates battery life at up to 24, Engadget found that it can go more than that, but only if you keep the volume lower than 50 percent. A standout feature of the 2024 Beats Pill is Stereo mode. If you have two of them, you can connect both to your device and activate this feature. Each speaker then plays one of the two stereo channels, resulting in a wider soundscape. You can also have both play the same audio through Amplify mode, which doubles the sound. The 2024 Beats Pill has a good reputation amongst our team members. We not only included it in our list of best portable Bluetooth speakers, but weve also given it an in-depth review. We recommend it if youre thinking of getting a portable speaker.This article originally appeared on Engadget at https://www.engadget.com/deals/the-2024-beats-pill-is-on-sale-for-100-right-now-144920729.html?src=rss
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Marketing and Advertising
Its been a while since Ive tried a pair of personal cinema-style AR glasses given their propensity to be rubbish. The field of view is often too restrictive, theyre often too low-res and theyre often prone to giving me eyestrain headaches. But after I tried on Xreals new One Pro glasses at CES 2025, I was suitably impressed as the company's latest addresses all of those gripes and plenty more. Xreal turned up in Las Vegas to show off the One Pro, which is a marginal improvement on the Xreal One that debuted, and quickly sold out, a month ago. Both pairs are equipped with the companys first in-house spatial computing chip, delivering less blur, no flicker and a 120Hz refresh rate. Theyre also equipped with Bose-branded sound, not that I was able to test their quality in a crowded casino ballroom. The difference between the two comes down to slightly better optics. The point of the new X1 chip is to ensure the glasses can do all the spatial brainwork without needing to rely on whatever device youre hooked up to. That enables you to have ultra-wide displays that could be used to give yourself a mega desktop if you need to get some serious work done. Or, if you want to pin a games console in one place in your virtual environment, you can now do that even if youre wired up to something low power. Speaking of, I got to try two different demos, the first playing Super Mario Odyssey on a Switch, and then one with an ultra-wide desktop display on a laptop. Photo by Daniel Cooper On one hand, these glasses remain bound by the same constraint every other pair of these devices have ( and will always have). Youre trying to trick your eyes into thinking two small screens close to your eyes are actually one massive screen thats a lot further away. Your eyes are, however, smarter than that, and its rare that Ive been able to view the illusion as its creators intended. But, mercifully, the resolution, brightness, low latency and broad field of vision all help to sell the trick here in a way that worked better than I have ever experienced. In fact, I got quite lost playing Odyssey, not realizing that Id been playing for five or more minutes as my eyes didnt put up their usual protest. Hell, the fact I just mindlessly got on with it and it never occurred to me to stop to give my eyes a rest was the first sign these were a cut above. When I got to the desktop and was able to comfortably read the text on the screen (even the tiny titles in browser tabs), it felt revelatory. Look, this is table stakes for a device like this, but the fact I managed to use it comfortably speaks volumes. Ill reserve full judgment until Ive had the chance to put these through their paces properly but, right now, Im impressed. The Xreal One will be back in stock shortly, while the One Pro should begin shipping in March 2025. This article originally appeared on Engadget at https://www.engadget.com/home/home-theater/xreals-new-one-pro-ar-glasses-are-surprisingly-good-143034826.html?src=rss
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Marketing and Advertising
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