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Transforming the simple act of returning a shopping basket into a tool for engagement, WWF Japan recently launched a Shopping Basket Voting initiative. The idea is to let shoppers vote on sustainability initiatives by returning their baskets to designated Yes or No areas in response to specific questions from retailers. For example, whether people support adding doors to coolers to save energy, or removing plastic trays from meat packaging.The concept addresses a critical challenge: while Japanese consumers want to live more sustainably, 50% find sustainable options too expensive, 38% dont know what actions to take, and 28% believe their individual actions dont matter. Implementing a voting mechanism creates a low-effort way for shoppers to influence a stores practices. And its a cost-effective method for retailers to gauge customer support for sustainability investments, helping them make informed decisions and ensure buy-in.Theres a powerful nudging effect at play here, too. The visible accumulation of shopping carts in voting areas creates social proof, potentially influencing other shoppers behavior and creating a collective sense of impact. The binary choice simplifies decision-making, while the public nature of voting creates accountability for retailers to act on the results.Shopping Basket Voting was developed in partnership with The University of Shiga Prefecture. Following a pilot a grocery store in Tokyo, WWF Japan has made the systems design and implementation guidelines freely available through its website.
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Marketing and Advertising
The Google Nest wired indoor camera is $70 via Amazon as part of an early Black Friday deal. The cam is normally $100, so this represents a savings of 30 percent. This is close to a record low price, which is never a bad thing. The sale includes three colorways, including white, beige and light blue. The second-gen wired device is designed for indoor use, thus the name, and is capable of capturing 1080p HDR video. Its motion sensitive and uses a bit of AI trickery to discern between people, animals and vehicles. The camera also includes night vision and an hour of event recording on the device itself, which comes in handy in the case of a Wi-Fi outage. Theres a two-way audio function, as the camera includes both a microphone and a speaker. People can boot up the affiliated Google Home app to spark up a conversation. This app also lets you instantly call up emergency services if the conversation doesnt go as planned, though that requires a Nest Aware subscription. This brings us to a fairly significant caveat, though this one pops up with most modern security cameras. A whole lot of stuff is locked behind that aforementioned Nest Aware paywall, which costs $8 per month or $80 each year. This plan gives purchasers 60 days of video history and the ability to watch live streams on smart displays and even smart TVs. Subscribers will even receive alerts when familiar faces are recognized by the camera. Check out all of the latest Black Friday and Cyber Monday deals here.This article originally appeared on Engadget at https://www.engadget.com/deals/black-friday-deals-bring-the-google-nest-wired-indoor-camera-down-to-just-70-160944871.html?src=rss
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Marketing and Advertising
Some big changes are coming to NVIDIAs GeForce Now streaming service. In a blog post published Thursday, the company said it would introduce a monthly playtime allowance. Starting January 1st, 2025, new GeForce Now subscribers will be able to play for up to 100 hours every month before theyll need to pay for additional playtime. Provided they signed up for the service before December 31, 2024, existing customers wont see their usage capped until the start of 2026. NVIDIA is also renaming GeForce Nows Priority tier. As of today, the new Performance membership offers 1440p streaming, up from 1080p previously, with support for ultrawide resolutions and the ability for users to carry over their graphical settings between sessions. If youre already paying for the Priority service, youll be automatically moved over to the Performance tier. Pricing remains at $10 per month. NVIDIA NVIDIA told The Verge the new playtime cap will allow it to avoid raising the price of GeForce Now for the foreseeable future. Additionally, the company says 100 hours of monthly usage should comfortably accommodate 94 percent of its customers, who typically use the service less. Subscribers can also carry up to 15 hours of unused playtime over to the next month. People who hit the limit and want to continue playing can pay to get an additional 15 hours of access. Performance members will need to shell out $3 for that upgrade, while NVIDIA will charge Ultimate subscribers, who can play games at 4K and 120 frames per second, $6 for the privilege. If you want to try GeForce Now, NVIDIA is currently offering a 25 percent discount on Performance and Ultimate day passes. Once again, if you decide to subscribe before the end of the year, your playtime wont be limited until the start of 2026.This article originally appeared on Engadget at https://www.engadget.com/gaming/pc/nvidia-will-add-a-monthly-playtime-cap-to-geforce-now-starting-next-year-160739646.html?src=rss
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Marketing and Advertising
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