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2024-04-26 16:52:34| Engadget

Wacom displays and tablets have been handy tools for artists and designers since the 1980s, offering to swap a mouse for a pen for drawing, photo editing and more. That lineage includes pen displays: screens that connect to your computer that you draw on directly with a stylus. But, Wacom says it has created something entirely new just a few weeks before Apple is set to upgrade its iPad displays. The latest pen display model is called Movink, and it's the company's first with a OLED screen. It's also Wacom's thinnest and lightest option ever, while still offering 13 inches of work space. Inside, a Samsung-made OLED panel offers full HD resolution with 10-bit color and a 100,000:1 contrast ratio. Thanks to the qualities of OLED, you can expect "perfect black point," according to Wacom. Since color accuracy is paramount for artists, the Movink covers 100 percent DCI-P3 and 95 percent of Adobe RGB, with a Delta E difference of 2 or less. The company says the pen display is factory calibrated to industry standards and stores up to two custom color profiles. It's also validated by both Pantone and Pantone SkinTone, with further calibration available in the Wacom Color Manager. The OLED panel has benefits besides just appearance. Wacom says Movink has the fastest response time of any of its pen displays and offers increased pen detection height. The company promises no ripples or light leakage and the device runs cooler and quieter than other models. Movink is a touch display too, with two customizable buttons on its thin bezel for quick access to your most-used tools. Wacom Wacom says Movink is the thinnest and lightest pen display it has ever made, weighing in at just 420 grams and measuring 4 millimeters at its skinniest point. The company explains that this is 66 percent thinner and 55 percent lighter than the Wacom One 13 Touch, a comparably-sized option designed more for beginners. The screen is covered in Corning's Gorilla Glass and the body is made of magnesium alloy, so you can carry it around in a bag with your laptop without worry.  Of course, the pen is a crucial part of this setup. The Movink comes with a specially designed version of the Pro Pen 3, which Wacom says provides the same experience as the one on the Cintiq Pro line of displays. More specifically, the Pro Pen 3's sensitivity and tilt detection assists with everything from detailed digital painting to fine line work. Wacom refined the pen nib design to increase visibility, which should improve the overall drawing experience. The nib remover and replacement nibs are stored inside the pen, so you can quickly fix any issues even if you're working outside of your normal studio space.  The Movink is also the first pro-grade pen display to support Wacom's Dual Pen tech, allowing you to use styli from other companies. The list of supported devices includes pens from Samsung, Staedtler, Lamy, Dr. Grip and more. Plus, you can use Wacom's UD pens from the One line of devices as well as older versions of the Pro Pen with the Movink. The display is compatible with Windows, macOS, ChromeOS and Android, connecting to your laptop or desktop machine via a single USB-C cable (15-watt power delivery required).  Wacom Movink is available now from the company's online store for $750 (850 and 730). The company will also offer a foldable stand for $80 and for $45. However, both of those items are currently listed as out of stock.  This article originally appeared on Engadget at https://www.engadget.com/wacoms-first-oled-pen-display-is-also-the-thinnest-and-lightest-it-has-ever-made-145234664.html?src=rss


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2024-04-26 16:31:12| Engadget

Earlier this week, noted Apple analyst Ming-Chi Kuo posted an updated forecast for Apples Vision Pro headset, claiming production was being cut to 400,000 or 450,000 units compared to a previous market consensus north of 700,000. This came after a related report from Bloombergs Mark Gurman, who said in his Power On newsletter that demand for Vision Pro demos is way down while sales in some locations have significantly slowed. Naturally, this incited a lot of panic and hand-wringing among Apple enthusiasts who feared that the headset that was supposed to change VR forever might not have the staying power they expected. However, before anyone else starts clutching their pearls, I want to let you in on a secret: It doesnt actually matter how many headsets Apple sells. Photo by Devindra Hardawar/Engadget First, lets talk production numbers. Is it 400,000 or 800,000, or something in between? Back in January, the same Ming-Chi Kuo estimated that the company sold between 160,000 and 180,000 units during its initial pre-order weekend, which was up from previous production predictions of around 60,000 to 80,000. But if we go back even further to last July, the Financial Times cited two people who said Apple only asked its supplier to make fewer than 400,000 units in 2024 while other sources put that number closer to 150,000. Now obviously numbers are subject to change over time as Apple responds to feedback and interest from developers and the public. Regardless, trying to predict the exact number of devices to make is extremely tricky, especially for an attention-grabbing and innovative product that has been the subject of rumors dating back to 2015 (and even before that, according to some very early patent applications). Still, lets take that 400,000 number and see how far it goes. Without factoring in accessories (some of which are very important, especially if the owner wears glasses), the Vision Pro sells for $3,500. Rough napkin math suggests that Apple is looking at around $1.4 billion in sales. Thats a pretty big number and for a lot of other companies, that would represent a banner year. But this is Apple were talking about it raked in $383 billion in 2023 with around $97 billion in net income. And that was considered a down year. So we're talking less than one percent of the companys total revenue, which is basically a rounding error for Apples finances. Photo by Devindra Hardawar/Engadget That figure looks even less impressive when you consider all the research and development that went into making the Vision Pro. Apple is always cagey when it comes to revealing how much money it invests into various departments. But if we look at another major player in VR, Meta, we can get a better sense of what Apples VR budget might look like. According to Business Insider, based on an analysis of regulatory findings, Metas Reality Labs has lost nearly $50 billion since the start of 2019. Thats a serious chunk of change and more than enough to cause some consternation among investors, with Metas stock recently falling big after its most recent earnings report. But all these numbers are just noise. Analysts like to look at this stuff to help predict company growth, though theyre so busy focusing on quarterly numbers that they often miss the bigger picture. Depending on who you ask, Apple has more cash on hand than any other company in the world, with upwards of $165 billion sitting in a bank somewhere. And with recent reports claiming that Apple has canceled its secretive car project, Id argue that the company may want to double down on its headset endeavors. Photo by Devindra Hardawar/Engadget Thats because the Vision Pro might be the first step towards a platform that could reshape the companys entire trajectory like the original iPhone did back in 2007. From the start, it was clear Apples first handset would have a massive impact. But when people look back, they never cite the iPhones first year of sales, which according to Statista only amounted to around 1.4 million units. Sure, thats more than 400,000, but that was also for a significantly less expensive device and a drop in the bucket compared to the HUNDREDS of millions Apple has been selling more recently. Those figures were meaningless. The Vision Pro is Apples Field of Dreams device for virtual reality, spatial computing or whatever you want to call the category that encompasses head-mounted displays. Apple had to build it so developers have actual hardware to test software on. Apple had to build it so theres a platform for people to download apps from. (If you remember, the original App Store didnt arrive until July 2008, more than a year after the OG iPhone went on sale and on its own made an estimated $85 billion in 2022.) Apple had to build it to plant a flag, lest they cede the first mover's advantage completely to Meta or someone else. Photo by Devindra Hardawar/Engadget Even though Id posit that the Vision Pro is a glorified dev kit (it was announced at WWDC after all), there are features that evoke the magical feeling I had the first time I used an iPhone. The Vision Pro has possibly the best optics Ive seen on any headset, including enterprise-only models that cost way more than $3,500. It also has the best eye-tracking Ive experienced, and it makes navigating menus and apps incredibly intuitive. It just kind of works. And slowly but surely, its getting better, as my colleague Devindra noted in his recent two-month check-in. Just like Apples first phone, though, the Vision Pro isnt without its issues. Its heavy and not super comfortable during long sessions. Its wired battery pack isnt the most elegant solution for power delivery. Its front visor is prone to cracking, typing still feels clunky and there arent enough bespoke apps to make it an essential part of your everyday tech kit. But those are fixable issues and theres clearly something there, a foundation that Apple can iterate on. Even in its infancy, the Vision Pro brings enough to compel hundreds of thousands of people (or developers) to buy a device that doesnt make much practical sense. The focus should be on what upgrades or additions Apple can make in the future, not on how many units it does (or doesnt) make. So dont let analysts or other noisemakers convince you otherwise.This article originally appeared on Engadget at https://www.engadget.com/it-doesnt-matter-how-many-vision-pro-headsets-apple-sells-ming-chi-kuo-production-numbers-143112470.html?src=rss


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2024-04-26 16:00:00| Marketing Profs - Concepts, Strategies, Articles and Commentaries

Catch up on select AI news and developments from the past week or so. Stay in the know. Read the full article at MarketingProfs


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