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In this economy, job seekers face a tough market, despite strong job growth. Some apply for more than a hundred jobs before landing one. Many are looking for any edge they can getto secure a coveted interview, and eventually, land a position they’re excited about. In his book, Sell Yourself Like a CEO, headhunter Ryan Sheppard provides valuable guidelines for anyone wanting to advance in their career. Sheppard, who works closely with CEOs, argues that top leaders have skills that anyone in the job market would do well to emulate. Here are five ways to sell yourself like a successful CEO would: 1. DEVELOP A CEO MINDSET A strong CEO is able to convey their visionand the mission of the company clearly to stakeholders. I have always been impressed with what CEOs bring to their role,” says Sheppard. “They present a powerful vision and demonstrate leadership. Sheppard encourages readers to think like a CEO by taking ownership of their careers, and bring to each interview a vision and sense of direction. They should manage their career and resources the way a CEO would direct a company. 2. COMMUNICATE WITH CLARITY If you want to impress the hiring manager, you’ll need to communicate with clarity. Sheppard encourages job seekers to boil their goals down to one sentence. For example you might choose something like this: I see myself leading a technology company through a major transformation, from a volume-based to a value-based firm. (For further insight into how to develop that one sentence message, see my book, The Job Seekers Script.) Clarity in presenting your goals also involves the ability to see into the future. Sheppard says for job candidates clarity means knowing what you see yourself doing; where you want to be in 5 years; and whats important to you as you look ahead. 3. SHOW CONFIDENCE Third, it’s important to show confidence in your job search. Some candidates are hesitant to say what theyve contributed. In praising their team, they may fail to show how they added value. While you shouldnt appear egotistical or arrogant, emphasize your strong leadership and accomplishments. If you want to project the confidence of a successful CEO, Sheppard recommends that you go into the interview with a “confidence inventory.” “Write down situations in which you facedand overcamechallenges,” he says. Memorize these talking points and bring them forward in the interview. Selling yourself is about presenting the leadership you have shown in your career. Have the confidence to act as if you are the leader whom the company is hiring for. 4. PROJECT CHARISMA It is also important to project charismaanother key attribute for successful CEOs and those in the job market. Top leaders know what charisma is. A misconception is that charisma is self-centered and that it reflects a big ego. On the contrary, Sheppard says charismatic individuals make others feel great. Sheppard advises that you strive to be interested, not interesting. He says that successful CEOs are focused on others, not themselves. He advises successful job seekers to know the power of asking great questions, being curious, taking a genuine interest in the interviewers. You might say Tell me about the growth plans of the company. What are the key challenges the company faces? How will you and I collaborate? What challenges should I expect in this role? All these questions show your unselfish interest in the company and they will allow you to project true charisma. 5. DEMONSTRATE YOUR NEGOTIATION SKILLS The final step of the process involves demonstrating top notch negotiating skills. Have the courage to ask for what you feel you are worth. Negotiating with a future boss can be very intimidating,” Sheppard acknowledges.” When a future boss asks what is your salary expectation? the candidate has often not thought it through. So Sheppard advises that you come prepared to name a figure or a range. Before the interview, add up the components of your present salary package. The total might include your base, bonus, and benefits. Then negotiate a percentage increase, say 8-10% more than your present package gives you. says Sheppard. That is rarely done. Candidates will often say Im hoping for such and such an amount. The essence of negotiation is to be clear about what you want. Whatever number you ask for, ask with conviction.
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Rural residents face unique challenges and barriers when it comes to accessing high-quality healthcare. Many rural areas do not have a hospital or medical center nearby, forcing residents to drive hours to the nearest doctor or healthcare clinic. This delaysand in some cases preventsrural residents from receiving care quickly, efficiently and safely. Due in part to these barriers, rural patients take advantage of preventive care less often than their urban counterparts and face higher health risks, such as cancer, chronic respiratory disease, heart disease, stroke, and unintentional injuries. Women, specifically mothers, are among those most significantly impacted in these rural communities. In fact, less than half of rural women live within a 30-minute drive to the nearest hospital offering perinatal services. According to the March of Dimes, 36% of U.S. counties are maternity care desertsmeaning there are no hospitals providing obstetric care, no birth centers, no OB/GYNs, and no certified nurse midwives. Of those counties, about 62% are considered rural. On top of that, maternal and infant mortality rates in the most remote areas of the country are significantly higher than those in large metropolitan areas, and rural hospitals report higher rates of postpartum hemorrhage and blood transfusions during labor and delivery, compared to their urban counterparts. As a woman and a mother, these numbers are deeply troubling to me. But they should be equally concerning to all Americans. The first step: Expand the healthcare workforce Addressing healthcare workforce shortages nationwide is the first step to tackling these health disparities. Everyone knows we need more healthcare providers. But the numbers are daunting. If everyoneincluding the marginalized, rural, and uninsuredhad the same access to healthcare as those with fewer barriers, the U.S. would have needed 202,800 additional physicians as of 2021. Thats in addition to the number we need to replace the providers who leave the workforce every day due to burnout and stress. This is no easy feat, but it can be done. It starts with expanding access to healthcare education and training healthcare professionals at scale. To do this, we need to be creative in how we think about traditional education in this country. To attract a diverse population of students, we need to truly understand the barriers some populations face when pursuing an education. Whether financial, academic, or logistical, we need to find ways to systemically dismantle those barriers and design educational programs that meet students real-world needs. This can include simplified admissions processes, online coursework options, enhanced scholarship opportunities, ongoing support programs, and innovative technologies that foster student-faculty engagement and educational success. We also must ensure that we adequately prepare studentsboth academically and practicallyfor career success, supplementing classroom learning with hands-on clinical experience. Partnerships with hospitals and health centers can provide students with educational experiences that mimic the clinical setting and provide a realistic understanding of the skills they will need for their chosen specialty area. These are critical steps to expanding educational opportunities for more students interested in the healthcare profession. As these graduates go on to serve patients, many of them returning to practice in their own communities, we unleash a robust and much-needed healthcare workforce that serves critical primary care needs and underserved populations across the U.S. When these graduates have received the educational support and the real-world training they need to be successful, they are ready on day one to meet their patients unique healthcare needs. This benefits mothers in rural areasas well as fathers, grandmothers and grandfathers, aunts and uncles, brothers and sisters, sons and daughters, and entire communities. A ZIP code should never serve as a barrier to accessing critical healthcare services. Those living in rural communities face unique health care challenges, and women, including pregnant women, are among the most significantly impacted. We need to expand the pipeline of diverse healthcare professionals and equip them with high-quality, specialized training to serve these communities. By doing so, we can dismantle barriers to care and help meet the unique health needs of rural patients. Blake Simpson is chief communications and corporate affairs officer of Adtalem Global Education.
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E-Commerce
Launched 16 years ago with only 500 apps, Apples App Store revolutionized how we interact with our devices. As of 2023, the App Store had nearly 1.8 million apps, spanning categories like gaming, fitness, productivity, social media, and much more. The phrase Theres an app for that has never been more true. But with so many apps available, users face a new challenge: app fatigue. With millions of choices, users can easily become overwhelmed. Even when someone chooses to download an app, they can be bombarded with notifications urging them to engage, upgrade, or subscribe. With many apps competing for users attention and wallets, this can push them to ignore or even delete an app altogether. This creates a dilemma but also presents a unique opportunity for developers. By rethinking app monetization and adopting innovative models, the industry can evolve into a healthier, more rewarding space for users and developers alike. Developers can lead the charge here while still prioritizing app quality, accessibility, and user satisfaction. The impact of app fatigue The App Store growth has created a paradox of choice for users. Users now have an average of 18 apps downloaded on their smartphones, and this number is predicted to decrease by 1% each year. Meanwhile, churn ratesthe percentage of users who stop using an apphave skyrocketed over the past four years, with 96.3% of iOS app downloaders becoming inactive by day 30. This environment leaves developers scrambling to compete. Because users have millions of apps to pick from, very few apps actually turn a profit. This pressure has led many developers to adopt aggressive monetization strategies like subscription models, prioritizing short-term revenue over user experience. Subscription models can be useful tools when used thoughtfully, providing a steady source of revenue that allows developers to maintain and improve their apps. The issue arises when subscriptions become the default or sole app monetization model, which is occurring more frequently. When useful functionality is hidden behind paywalls and payment options for apps are limited to recurring charges, users can become frustrated with their app experience. This can alienate users and lead to higher churn rates, creating a cycle where neither users nor developers truly benefit. Explore user-centric alternatives With the surge in app numbers and the widespread adoption of subscription models, its no surprise that many users feel overwhelmed. However, alternative strategies can mitigate app fatigue, offering a better user experience and sustainable options for developers. Pay-per-use, where users only pay when engaging with specific features, has become common in sectors like ride-sharing, food delivery, and online education. This model eliminates the need for ongoing subscriptions and gives users the ability to pay solely for the features they use. Ultimately, this eliminates the pressure of recurring charges. Additionally, all-you-can-eat models give users the freedom to use many features for a single price, providing a streamlined user experience and eliminating the need for constant upgrades and hidden fees. This makes app usage more enjoyable for users. For developers, it ensures a steady revenue stream that is distributed fairlyincentivizing quality and innovation. Yet, while these models offer exciting alternatives to traditional subscription models, they can only succeed if apps themselves evolve. Monetization is just one piece of the puzzle; the design and ecosystems behind these apps must also be reimagined. A new era of software The app industry must move behind incremental fixes. Users need tools that help them create, innovate, and build a meaningful legacy for a reasonable and fair price. Platforms like the Apple Arcade hint at whats possible by offering an integrated, curated marketplace with a streamlined user experience and efficient all-you-can-eat format. Similarly, the rise of super-apps in markets like Asia highlights another approach: consolidating multiple servicessuch as messaging, payments, and e-commerceinto a single platform to reduce friction and simplify daily life. These examples illustrate the growing expectation for apps to deliver cohesive solutions that adapt to users needs, whether through curated marketplaces, multifunctional platforms, or interconnected standalone tools. Its becoming clear that single-purpose apps are quickly becoming obsolete. The future belongs to apps that are proactive, not reactivedynamic tools that evolve with users needs, offering a holistic, personalized experience. Developers must create on-demand solutions that instantly adapt to fulfill user needs. If a user, for instance, wants to combine notes, set reminders, and draft a report, the app should seamlessly generate the tools or interface in real time, eliminating the need to switch between multiple apps or perform repetitive tasks. The tools to make this happen are already here; technologies such as generative AI will lay the groundwork for even more advanced app solutions in the future. As the industry looks ahead, the key to success lies in seeing the bigger picture: smarter, more integrated solutions for users and robust ecosystems that empower developers. By rethinking how dynamic app services are designed and how they interact within larger platforms, we can move toward a future where software adapts to usersnot the other way around. Oleksandr Kosovan is founder and CEO of MacPaw.
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E-Commerce
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