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What's preventing enterprise marketing teams from realizing the full potential of their data analytics? How sophisticated are marketers' current approaches? Read the full article at MarketingProfs
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Marketing and Advertising
Google Pixel fans who dont wish to break the bank often look to the more affordable A series of Pixel smartphones. The successor model of this series, the Pixel 9a, hasnt been released yet, but at this point nearly everything important about the handset has been leaked. Here's everything we know so far. The Pixel 9a will come with a slightly modified Google Tensor G4 chip with the Exynos Modem 5300 found on the Pixel 8 series instead of the newer Modem 5400 on the other Pixel 9 smartphones, according to Android Authority. Android Headlines reported that other specs include 8GB of RAM, up to 256GB of storage space, dimensions measuring 6.1x2.9x0.4 inches (154.7x73.3x8.9mm) and a weight of 6.6 ounces (185.9 grams). Itll also get the largest battery on a Pixel device ever so far, with a capacity of 5,100mAh, which is 40mAh more than the Pixel 9 Pro XL. The Pixel 9a will also reportedly have a 48-megapixel main sensor, 13MP ultrawide sensor and 13MP front camera. Theres a new pill-shaped camera housing instead of the familiar camera bump. It fits flush with the back of the phone, a welcome departure from previous models. The Pixel 9a is expected to come in four colorways, the names of which are not finalized: Iris (purple), Obsidian (black), Peony (hot pink) and Porcelain (white). It's believed the handset will cost $499 for the 128GB version and $599 for the 256GB upgrade. A Verizon mWave model will reportedly tack on an extra $50 charge as well. According to a source who spoke to Android Headlines, the smartphone will launch on March 26, but Google will start accepting pre-orders on March 19.This article originally appeared on Engadget at https://www.engadget.com/mobile/smartphones/everything-we-know-about-the-rumored-google-pixel-9a-so-far-141908754.html?src=rss
Category:
Marketing and Advertising
Think you might have met someone attractive, single and successful on Facebook or Instagram? You might want to think again, Meta says. Ahead of Valentines Day, the company is once again warning users not to fall for romance scams. These kinds of schemes, in which scammers create fictitious identities to form online relationships with unsuspecting victims, arent exactly new. (The FTC says that people lost more than a half billion dollars to romance scams in 2021.) But the people behind these scams are apparently persistent. Meta says that already in 2025 its taken down more than 116,000 accounts and pages across Facebook and Instagram that were linked to romance scams. In 2024, it removed more than 408,000 such accounts. According to Meta, these scam accounts often originate in West African countries with scammers impersonating members of the US military or famous celebrities. In both cases, theyll claim to be looking for love and will strike up conversations with people on Facebook, Instagram and WhatsApp as well as other messaging platforms. Eventually, the scammer will request gift cards, crypto, or other types of payments. Meta has taken steps to fight these types of schemes. The company said last year it would bring back facial recognition tech to address celebrity impersonation. It also works with other companies to shut down organized groups of scammers. Still, David Agranovich, director of threat disruption at Meta, noted that "scammers evolve consistently." Researchers also say that AI has made it even easier for scammers to assume convincing fictitious identities. In the last three or four months, there's a couple of different tools that have come out where they're free, they're accessible, they're easy to use, and they allow the attacker to transform their face dynamically within the video call, Rachel Tobac CEO of SocialProof Security said during a call with reporters. They can also use these deepfake bots that allow you to build a persona, place phone calls, use a voice clone and a human actually doesn't even need to be involved.This article originally appeared on Engadget at https://www.engadget.com/social-media/meta-warns-users-not-to-fall-for-romance-scammers-posing-as-celebrities-or-military-140031858.html?src=rss
Category:
Marketing and Advertising
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