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While it may seem like social media is dominated by filtered reality and AI-generated perfection, Avne and We Are Social tapped into a cultural counter-shift to promote a new product promising to reduce pimples by 92% in two weeks. The brand invited people to test its Cleanance Comedomed Peeling for 15 days and post daily selfies on BeReal, where filters aren't an option. The result? A transparent and real-time demonstration of the peeling's effectiveness.But #TheRealestAd did more than showcase a product. By documenting real skin transformations on real people, Avne acknowledges that Gen Z's skepticism of traditional beauty advertising isn't just about mistrusting overhyped claims; it's also rooted in a fundamental desire to reclaim human authenticity in digital spaces.
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Marketing and Advertising
Annapurna Interactive is holding a games showcase on February 24. It streams live at 12PM ET via the companys YouTube page. The publisher has released a short teaser video to hold us over until Monday. This is the first event Annapurna Interactive has held since the entire staff, including the executives, resigned from the company last year. That mass walkout occurred after a failed attempt to spin off the games division from the remainder of the company. "All 25 members of the Annapurna Interactive team collectively resigned," the team said in a joint statement. "This was one of the hardest decisions we have ever had to make and we did not take this action lightly." Annapurna hired new people to replace those who left, which was pretty much everyone. This is the first time well get to see what the revamped publishing house has been working on. So what can we expect? The company says the showcase will be 30 minutes long and will focus on its 2025 lineup of releases. These include titles like Wanderstop, Skin Deep, Wheel World, Faraway, Lushfoil, To a T and Morsels, among others. We are especially excited for Wheel World, which was formerly called Ghost Bike. Faraway also looks pretty cool. Annapurna promises a few more surprises in addition to the aforementioned games. The publisher is primarily known for games like Stray, which recently launched for Nintendo Switch, and What Remains of Edith Finch. It also published Cocoon, Outer Wilds and the absolutely fantastic Lorelei and the Laser Eyes.This article originally appeared on Engadget at https://www.engadget.com/gaming/how-to-watch-annapurnas-publisher-showcase-on-february-24-193539718.html?src=rss
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Marketing and Advertising
Meta just announced its first-ever LlamaCon, a dev conference dedicated to generative AI. Its scheduled for April 29. Why the llama-based naming convention? The company titled the event after its family of generative AI models. Meta promises to share the latest on our open source AI developments to help developers do what they do best: build amazing apps and products. Beyond that vague description, we dont know much. Theres no information regarding speakers or potential products being shown. We know that the companys working on Llama 4, with an early 2025 release window, so well most likely get a sizzle reel of some kind. The company notes itll have more to share about LlamaCon in the coming weeks. Meta also says that 2025 is shaping up to be another banger of a year. To that end, it has scheduled the next major Connect event for September 17. It promises plenty of reveals that should please virtual and mixed reality developers, content creators, metaverse mavens and AI glasses enthusiasts. Meta Connect 2024 gave us the Quest 3S and the fancy-pants Orion prototype AR glasses. According to TechCrunch, Meta has been scrambling to figure out how AI rival DeepSeek has managed to create tech that rivals its own at a fraction of the development cost. The report suggests that DeepSeeks upcoming models could outperform the aforementioned Llama 4. The companys also currently embroiled in a lawsuit that accuses it of training Llama models on copyrighted book materials without permission.This article originally appeared on Engadget at https://www.engadget.com/ai/meta-just-scheduled-a-generative-ai-conference-called-llamacon-for-april-29-181351134.html?src=rss
Category:
Marketing and Advertising
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