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Most politicians do their best not to let their faces betray what they’re thinking. Bernie Sanders isn’t most politiciansand the most recent evidence of that was his reaction when hearing that the U.S. had bombed Irans nuclear facilities over the weekend. The famously straight-shooting senator from Vermont learned the U.S. had entered Israels war with Iran while onstage at a rally on June 21. Though the crowds lively reaction is what ended up going viral, its Sanderss wildly expressive visage that captures the complex emotions of the moment. Ever since Israel launched a preemptive missile strike against Irans nuclear facilities on June 12, pundits and politicians have breathlessly speculated about whether the U.S. would step in to provide diplomacy or military might. As tensions escalated, President Trump teased his next move with typical reality-show flair. (I may do it, I may not do it, he said on June 18 of the potential for a U.S. strike on Iran. I mean, nobody knows what Im going to do.) Three days later, much of the world found out in unison what Trump decided to do: launch a series of coordinated bombing attacks against Iran. Video clips from Sanderss Tulsa Fighting Oligarchy rally that night reflect the gravity of the Iran news as it reached the public, and underscores how members of Congresstechnically the body that should green-light a military action like the one launched Saturday, code-named Operation Midnight Hammerwere blindsided by the news. A TikTok showing the senator and his crowd absorbing the information together has already been viewed nearly 20 million timeswith further millions of views in a tweet shared on X. @victoriaaayy This feels so unreal. Immediate chills. #berniesanders #berniesanderstulsa original sound – Victoria The video, taken at a distance from Sanderss right-side profile, starts with an audience member shouting, We just bombed Iran! The senator then stops speaking briefly, until an aide brings him a printout of Trumps statement from Truth Social, which Sanders reads aloudWe have completed our very successful attack on the three nuclear sites in Iran, ending with etcetera. From here, the crowd breaks out into a series of boos that give way to a spontaneous, deafening chant of No more war! Other videos taken at the event have emerged, including some from Sanderss own social team, showing what happened next. The Senator agrees with the thrust of the chant, and describes the bombing as so grossly unconstitutional. He neednt have said anything at all to get the same message across, though, since the footage of Sanderss face during the moment between hearing the shout from the crowd and reading the Truth Social post says it all. Sen. Bernie Sanders held a "Fighting Oligarchy" rally in Tulsa, Oklahoma, when he received news of President Donald Trump's strikes on Iran.— CNN (@cnn.com) 2025-06-22T21:08:17.318Z First, there is half a snort as it seems to dawn on Sanders that the crowd may have more information than he does. When the news appears to sink in, his mouth hangs open in slack-jawed surprise, and he turns to get confirmation from his aides. After one of them presumably confirms the news off-screen with a nod, the corners of Sanderss mouth tighten into a sort of discombobulated grimace. Fury flashes across his whole face, leading to some wily eyebrow gymnastics. As he pauses, signaling the need for more info, an aide rushes over with a printout of Trumps Truth Social post. Upon laying eyes on it, Sanders shakes his head in the disgusted manner of someone disappointed despite already dismal expectations. He seems to simultaneously not believe what hes reading and understand that it makes perfect, horrible sense. (The look on Bernies face is all of us, reads a typical reaction to the video on Bluesky.) Part of the reason Sanders had the highest approval rating in the Senate as of January 16, according to Morning Consult, is because he is widely perceived as authentic. One of the many memes hes inspired, after all, was based on his refusal to pretend the weather at Joe Bidens inauguration in 2021 was anything less than soul-piercingly cold. This authenticity oozes out of the longtime anti-war politician in the rally clip, suggesting much of Congress was not informed in advance, let alone consulted, before the U.S. struck Iran. While the folks who might be inclined to attend a Saturday night Bernie Sanders rally are not exactly a representative sample of all Americans political leanings, early evidence suggests the broader public mirrors their instant reaction to he bombing news. A YouGov survey of 2,824 U.S. adults on June 22 found 85% of respondents answering no to the question, Do you want the U.S. to be at war with Iran? Only 5% answered affirmatively. Meanwhile, The New York Times checked back in with an ongoing panel of six 2024 Trump voters and found that two fully supported the Iran strike, two conditionally supported it, and two were against it. (One of the big reasons I voted for him was him keeping us out of stuff in the Middle East, said one in the latter category.) Many other politicians on both sides of the aisle also came out against the strike. While no record exists of what their faces looked like when they heard the news, thanks to Sanders, its easier to imagine.
Category:
E-Commerce
Innovation doesnt happen in silos: it happens in systems. And yet many companies still rely on lone heroes to ignite transformation. They recruit visionary thinkers, celebrate bold ideas, and preach agility, but beneath the surface, their structures reward predictability and punish deviation. As a result, the very people most capable of driving innovationfast-moving, future-oriented changemakers known as catalystsare often left isolated, misunderstood, and burned out. Catalysts ignite possibilities. They challenge the status quo, connect seemingly unrelated dots, and accelerate momentum. But they dont thrive in traditional organizational ecosystems because they threaten bureaucracy, resist incrementalism, and without support, they either burn out or leave. According to Gallup, just 21% of employees strongly agree that they can take risks at work without fear of negative consequences. As Shannon Lucas and Tracey Lovejoy explain in their book Move Fast. Break Shit. Burn Out., these workers often struggle with intense isolation and exhaustion not because they arent capable, but because the system isnt designed for them to succeed. To unlock sustainable innovation, organizations must evolve from celebrating individual disruptors to cultivating ecosystems where diverse changemakerscatalysts, stabilizers, implementerscan thrive together. This isnt a culture tweak. Its a systems redesign. The 4 Layers of a Catalyst Ecosystem Shannon and I have seen how catalytic energy can drive exponential growth if the right conditions exist. This framework outlines the four interdependent layers that support thriving catalyst ecosystems. 1. Identification: Spot the Sparks Catalysts dont always stand out on paper. Theyre often the ones asking provocative questions in meetings, proposing ideas that seem off-script, or moving faster than the rest of the system. But without intentional practices, these traits can be seen as disruptive rather than visionary. To find them, leaders must look beyond the org chart. Psychometric assessments, cross-functional feedback, and structured self-discovery tools can help you to illuminate hidden change agents at every level in your organization. You can also train managers to spot curiosity, systems thinking, and pattern recognition. In her work with large organizations, Shannon uses her companys Catalyst Assessment Tool to uncover innate changemakers hidden throughout the business. This often-overlooked talent is frequently underutilized. At one company, 60% of the employees identified as catalysts were previously considered hidden talent by the C-suiteand they went on to solve some of the organizations most pressing challenges. 2. Integration: Design for Complementarity Once identified, catalysts need more than autonomy. They need meaningful integration with the broader system. Pairing them with stabilizers (who bring operational excellence) and implementers (who drive execution) creates cross-functional change pods that balance energy, tempo, and sustainability. In my work facilitating story-based leadership circles, catalysts often emerge through narratives of disruption, such as career pivots, reinventions, and vision quests. However, their breakthroughs become organizational breakthroughs only when they are translated into a shared purpose. This requires redesigned team norms: tempo-matching, structured conflict mediation, and deep respect for different working styles. Catalysts are the spark, but the team is the engineand the organization is the road they need to travel together. 3. Protection: Shield the Flame A large amount of pressure to innovate without adequate support is a recipe for burnout. According to Deloitte, innovation-driven employees are 2.5x more likely to leave if they lack proper support systems. Catalysts in particular are prone to emotional exhaustion, especially when their efforts are blocked by bureaucracy or misunderstood by leadership. Organizations must build containers that buffer catalytic energy. This means establishing sponsorship structures, recovery protocols (such as off-cycle sabbaticals or reflective retreats), and psychological safety as a norm. This could include internal coaching circles, energy mapping, or check-in rituals that normalize emotional processing. Investing in resilience practices isnt a perk; its a prerequisite for sustainable change. 4. Amplification: Scale the Spark Catalysts cant just be unleashed; they must be amplified. Invite them to inform strategic offsites, facilitate internal labs, or lead cross-functional storytelling initiatives. Establish formal channels, like Catalyst Councils, to elevate their insights into enterprise-level planning. Codify what they learn. Translate their experiments into onboarding content and playbooks. Make space for them to coach emerging catalysts in the system. When you treat catalysts not as rogue actors but as cultural accelerants, their energy becomes contagious. In a Catalyst program with a large healthcare organization, Shannon worked with the team to identify, train, and activate catalysts from across the business. The program participants were given the most pressing strategic initiatives to tackle. In just 16 weeks, the Catalyst participants helped the company reduce reimbursement times from eight weeks to just two days, a 96% improvement, driving significant gains in both customer and employee satisfaction. Additionally, the organization reported a 24% improvement in change leadership capabilities across the enterprise. This is the power you can unleash and amplify by engaging your catalysts. Innovation isnt a solo act; its an emergent phenomenon. It happens when diverse roles, energies, and mindsets interact in the right environment. That means building systems that reward exploration, reframe conflict, and move ideas from the margins to the center. The future wont be led by lone geniuses. It will be shaped by ecosystems that can accommodate differences, adapt rapidly, and nurture catalytic energy over the long arc of change. Dont wait for a crisis to value your changemakers: Design for them now, and your organization wont just survive changeit will shape it. The next time someone in your organization brings an idea that feels risky or too soon, pause before you dismiss it. Ask: What if this is the spark weve been waiting for, and how might we build the right conditions to let it burn bright?
Category:
E-Commerce
For years, Heinz has consistently innovated in the ketchup space. Theres been jalapeo ketchup, chipotle ketchup, mayochup, and even pickle ketchup. Other sauces have gotten similarly modernized, with stunt products like a Taylor Swift-inspired ranch dressing and a hot-pink Barbie barbecue sauce. Notably forgotten amid this flurry of condiment exploration? Mustard. Now Heinz is rectifying that error, officially announcing the release of the condiment Heinz Mustaaaaaard, the brands first new mustard product in 10 years. The smoky-sweet chipotle honey mustard will debut for a two-week period at Buffalo Wild Wings, followed by a limited-time nationwide release at Target, 7-Eleven, Walmart.com, and Amazon.com. [Photo: Kraft Heinz] Heinz Mustaaaaaard was initially teased back in February, when Heinz revealed it would be collaborating on the sauce with record producer DJ Mustard (so named because of his given first name, Dijon). The timing was spot-onMustard had just exploded in the cultural zeitgeist after a callout of his name in Kendrick Lamars song tv off inspired memes and resulted in Mustard joining the 2025 Super Bowl halftime show. At the time, Heinz named Mustard as its official chief mustard officer. But, according to the team at Heinz, this wasnt just a collaboration with Mustards name attached to it: The producer met with Heinzs R&D team in person to select the final flavor, down to the specific proportions of each ingredient chosen. [Photo: Kraft Heinz] DJ Mustard mixes a mustard Most people are probably familiar with Mustard through his music and his recently viral collaboration with Lamar. Fewer are aware of his side hustle as a grill master. Heinz pitched a potential collaboration with Mustard more than a year before the official partnership announcement in February. During that time the team learned that Mustard already had a love for Heinz, says Peter Hall, president of elevation for Heinz North America. Mustard shared that he had long used Heinz mustard as his go-to staple when grilling, and that he had a particular penchant for sweeter mustards. In a press release, the artist said Heinz mustard has always been the most important ingredient among his grilling secret weapons, noting, I knew I wanted to make my own sauce one day, something that wouldnt be like anything else out there. Adding mustard gives you that nice browning, bark formation, and grilling, but thats just step one. [Photo: Kraft Heinz] The actual creation of Mustards mustard was a four-month-long process, starting with the music producer personally visiting Heinz headquarters in Pittsburgh to help mix up the recipea kind of access that Heinz has never granted to a celebrity collaborator in the past. Richard Misutka, director of R&D for Kraft Heinz Elevation Brands, worked directly with Mustard during his visit. He says the team prepped around 10 different add-on flavors that might pair well with mustard, including honey, chipotle, jalapeo, bacon, caramelized onion, and even mango. Then, to ensure that they could replicate each potential recipe, all of the various combination components were weighed before they were mixed and tasted by Mustard. [Photo: Kraft Heinz] We started with our Heinz yellow mustard, and then we started playing around with some of the flavors, Misutka says. True to Mustards reputation, he liked the honey, so instead of playing around with the yellow mustard, we pivoted to the Heinz honey mustard. At that point, Misutka recalls, Mustard chose to add an extra shot of honey to the standard recipe. Then we looked at some of the other flavors to help accentuate the experience. We pushed him out of his comfort zone a little bit, because we knew he did not like spicy foods. So we’re like, Let’s just try the chipotle here and see what you think. He absolutely loved it. While bacon and mango were both possible contenders for Mustards top pick, the chipotle combination ultimately won out. I think it has tremendous balance. I mean, you have th sweetness, you have the vinegar tartness, you have the smokiness from the chipotle, as well as the heat, Misutka says. It’s really a great product, and it was a tremendous experience. Mustard summed up his estimation of the product in his own words: This is the one, the Mustard of all mustards.
Category:
E-Commerce
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