This infographic explores why email remains a highly effective and efficient way to engage audiences, despite its lack of newness and flashiness. Read the full article at MarketingProfs
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A startup called LYKYN has just introduced what it says is the first consumer-ready smart mushroom-growing chamber. Unlike existing, low-tech kits consisting of a mycelium block in a bag, box or bucket, LYKYN's chamber is a sleek countertop cabinet. The unit's base is outfitted with sensors, fans and a humidifier that work with an accompanying app to automate the often finicky process of mushroom cultivation. Users simply add water, insert a pre-inoculated mushroom block, select their variety through the app and wait for harvest.The device targets both functional wellness and culinary crowds, supporting varieties such as lion's mane and reishi for cognitive benefits, as well as oyster and shiitake for the kitchen. LYKYN designed the chamber as a home appliance rather than a garage hobby project compact and minimal in aesthetic. The timing aligns with surging consumer interest in mushrooms, driven by growing awareness of their health benefits. Designed in California and manufactured in Turkey, the kit is selling for EUR 225.95.TREND BITELYKYN (and its Hungarian competitor Shrooly, which started shipping a similar product a year ago) reframe indoor mushroom growing from a fiddly DIY project to a sleek home appliance. Think of what Nespresso did for coffee or SodaStream for sparkling water: they turned a complex process into a stylish countertop ritual.
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