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2026-01-24 10:00:00| Fast Company

Over the past couple of days, TikTok has been flooded with owl impressionsalbeit ones in which the birds sound like various celebrities, have regional accents, or find themselves in hyper-specific situations.  Its a trend better seen with your own eyes than explained.  My impression of an owl if the owl was Jennifer Coolidge is one such viral example. If Trump were an owl, impersonated another. An owl but its Keira Knightley, another posted. Or an owl but its Bella Swan, said yet another.  The hashtag #owlimpression currently has 13,000 videos of TikTokers hoo-hoo-ing in various likenesses. There are also definitive rankings of the best impressions thus far.  Other celebrities who have received the owl treatment include Shakira, Alan Rickman, Barack Obama, and Hugh Jackman. Even Jonas Brothers members Joe and Nick Jonas have joined in to playfully troll one another.   Accent-based owl impressions are a big part of the trend, too, with creators demonstrating what owls would sound like if they were from China and Texas or Scotland and Australia. Some are even as specific as an Italian American owl from New York or an owl from the Bronx. The trend has since snowballed into a bit of a competition for the chronically online over just how niche the impressions can get, building on the internet’s shared cultural language. Here, the distinctive voices of Jennifer Coolidge and Keira Knightley, as well as Hugh Jackman in his role as Jean Valjean in Les Miserables, are internet references as much as they are real people.  Alongside cultural references such as RuPauls Drag Race and Love Island, there are the broader impressions of owls in everyday scenarios: an “owl as a jealous girlfriend or an “owl who only hangs out with the guys. Theres an impression of an owl if it was a dad getting up and an owl that trips over a cobblestone that sticks out a little bit too much.  While undeniably silly, this trend offers a welcome reprieve from the brain rot and AI slop that have come to dominate much of the internets shared spaces in recent months. Perhaps that explains why a trend so genius in its simplicity has caught on with such gusto across the social media platform.  Sure, ChatGPTs image generator could certainly morph a celebrity into owl form, complete with sound effects. Or unleash deepfakes of SpongeBob SquarePants characters on the internet.  With little hesitation, though, the human brain can conjure up what Jennifer Coolidge might sound like as an owl. AI could never come up with an impression like this of an owl that was on the Titanic.


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2026-01-24 09:30:00| Fast Company

Is there an easy way to tell when someone is really listening to what you say? New research just uncovered one unexpected sign: They may blink less. Thats the finding of a study by researchers at Concordia University in Montreal. Most research on blinking has focused on vision, the researchers explain. But they thought blinking might also provide clues to whats going on in peoples brains. For example, do we blink less when we are concentrating hard on listening to someone or something? To find out, the researchers recruited 49 adults and provided them with special glasses that tracked every blink. Then they played recordings of 20 sentences for the subjects with some interfering background noise. They varied the volume of the sentences. The lower the volume, the harder it was to hear over the background sounds, and the more subjects had to concentrate. As participants listened extra hard to make out those quieter sentences, their blinking slowed down. We dont just blink randomly. We dont just blink randomly. In fact, we blink systematically less when salient information is presented, Pénélope Coupal, an honors student in Concordias  Laboratory for Hearing and Cognition and the lead author on the research, said in a statement from Concordia. The researchers also wondered whether a change in visual conditions, such as lighting, would affect how often people blinked. So they repeated the experiment, but this time, they also randomly varied the lighting between dark, medium, and bright. They found the same pattern as in the first experiment. Changes in lighting made no difference. People blinked less when their brains were working harder.Should you assume that if youre speaking to someone, and theyre blinking frequently, they arent really listening to you? Not necessarily. The researchers noted that there is a wide range in peoples normal baseline blink rate, with some naturally blinking as often as 70 times per minute, and others only blinking 10 times per minute. But within those variations, the trend held. However much people naturally blink, their blinking slows when they are listening closely. As a leader, you need to know when people are listening carefully to what you have to say, and when their attention has wandered away. That may tell you that whatever youre saying is something they already know, or something they dont find useful. If youre a smart communicator, you already know to watch other peoples body language closely. It can help you tell whether what youre saying is resonating, or whether you should move on to something else. This new research on blinking gives you one more tool to help you figure that out. Minda Zetlin This article originally appeared on Fast Company‘s sister publication, Inc.  Inc. is the voice of the American entrepreneur. We inspire, inform, and document the most fascinating people in business: the risk-takers, the innovators, and the ultra-driven go-getters that represent the most dynamic force in the American economy. 


Category: E-Commerce

 

2026-01-24 09:00:00| Fast Company

Below, J. Eric Oliver shares five key insights from his new book, How To Know Your Self: The Art & Science of Discovering Who You Really Are. Eric has been teaching at the University of Chicago for 20 years as a professor of political science. He has published six books and numerous scholarly articles on topics ranging from the obesity epidemic to the sources of conspiratorial thinking in American politics. He is also the host of the Knowing podcast. Whats the big idea? We suffer because we mistake the fluid process of being for a fixed identity. Flourishing begins when we learn to bring into alignment and balance the forces that shape the self. Listen to the audio version of this Book Biteread by Eric himselfin the Next Big Idea App. 1. You are not a noun. You are a verb. For most of my life, I thought of myself as a fixed entity: This is me. These are my traits. This is who I am. I assumed I was essentially that same person who loved sugary cereal at age 8, fried chicken at 12, and tequila at 21, and who still loves those things now, even if my stomach disagrees. But this is an illusion. Neuroscience, physics, and Buddhism all agree: There is nothing fixed about usnot even close. Instead, we are processes. We are an ever-shifting swirl of molecules, emotions, passing thoughts, and the lingering echo of every person weve ever loved, disliked, or wanted to impress. The self is a process. More specifically, your self is all the ways the energies that animate you as a living being negotiate with reality. Unfortunately, like most negotiations in my life, I accepted the contract without reading the fine print. And so, much of myself is caught up in painful and unproductive feeling states. But the good news is that once you see yourself as a verb, not a noun, everything changes. You realize you are not stuck, even if your mind insists you are. Instead, you are continually unfolding and can be redirected in more positive ways. We are not broken things, but misaligned processes. 2. Our purpose in life is balance. When people ask about my purpose, I usually mumble something about being a better parent, writing a good book, or trying to make the world a better place. But the reality is that none of these activities really defines my life. They are disguises of what my lifes true purpose is: Optimizing this self. This notion is not as shallow or narcissistic as it first sounds. It starts with a key fact: At our core, we are living energy systems. Everything that we know as ourselvesour identities, thoughts, emotions, and so onare ways this living energy system within keeps going. The self is what keeps the flame of life alight, preferably without burning the house down in the process. This means balancing two basic imperatives of the self: Order: all the structures that organize our lives, from our cells to habits to calendars. Vitality: the energy that animates uswhat compels us to sing and dance or eat that second slice of cake. This is where balance becomes vital. A self with too much order is stifled and diminished, but a self with too much vitality is wasteful and incoherent. The secret to living well is finding the right balance between Order and Vitality at all layers of your being. Your moods, thoughts, and good or bad days all emerge from this balancing act. To optimize your life, you need to see and fix the things that throw you out of alignment. 3. Thoughts do not define you. I used to believe that my thoughts were everything. Every anxious rumination. Every petty judgment. Every catastrophic prediction about the futureall hard truths. But this was a delusion. Thoughts are more like mental weather that rolls in and rolls out. Your thoughts are not you. They are mental emissionsquick guesses that your brain makes to keep you eating better or stop you from walking into traffic. When you step back and watch your thoughts without always believing them, you gain a bit of freedom. Once I realized this, life became a lot lighter. I learned to ask myself, Is this thought helping anything? And a lot of the time, the answer was no. Sure, I might still wake up at 3 a.m., but Im no longer convinced that the world was ending because I hadnt replied to an email. When you step back and watch your thoughts without always believing them, you gain a bit of freedom. A little spaciousness. A moment of, Oh, look. Theres my anxiety talking again. How cute. Its surprisingly life-changing. 4. We are social beingsdown to our cells. Inside each of your cells live many tiny creatures called mitochondria. Technically, they are not the same species as you. They moved into our cells a billion years ago and never left. They also reveal a profound truth: We are not a singular person, but a collection of living beings. Our very essence is a social phenomenon. We live because of cooperation. We flourish because of connection. Our selves are not built in isolation. They grow in language, in culture, in relationships, and especially in the messy ones that involve stressful holidays, unmet expectations, or the occasional handwritten apology. I used to think I could solve myself privately, through solitary contemplation and discipline. Now I know better. The way I really grow as a person is through my relationships with others. Its where I find my sticking points, meaning the places where my self-processes are misaligned. As a social being, love is not optional. If you want to thrive, you must do it in community, whatever that means for you. As a social being, love is not optional. Friendship is not optional. Intimacy is not optional. Even conflict, when done kindly, can be a tool for growth. This is humbling, but also oddly comforting. We dont have to figure everything out alone. In fact, we shouldnt even try to. Balance is something we figure out together. 5. Living well means recognizing your imbalances, and letting them go. Most of us secretly believe in a moment of transcendence: If I get the perfect job If the kitchen remodel ever finishes If my partner would just load the dishwasher correctly then I will be calm, wise, and fulfilled. But transcendence doesnt work like that. Living well is both simpler and more difficult than we usually believe. First, you have to see your imbalancesthe places where you are rigid, afraid, lonely, or exhausted. Recognizing them can be difficult because your mind will keep insisting that these reactions are essential to your survival. But most of the time, they are not. They are merely habits that we keep around even if they arent serving us well. Once we can ee our thoughts and feelings this way, they no longer dominate us. But then comes the harder part: letting them go. Not by force, but by curiosity, courage, and care. Three things help: Tend to your basics. Sleep, relationships, food, and meaningful work are all essential. You cant build a thriving self on a collapsing foundation. To find your optimal balance, you first need to locate the right footing. This means taking care of your bodys basic needs. Direct your attention. Wherever your attention goes, your experience follows. We need to find ways to control our minds better. Meditation, journaling, and yoga are useful tools for doing this. They all reveal our mental machinery and help cultivate mindfulness. Engage your emotions with gentleness. Our emotions arent verdicts. Theyre signals. If we treat them as teachers instead of emergencies, they lose their power to dominate us. When you can sit with your feelings and muster some calm detachment, a radical change happens. What emerges is not a flawless, transcendent self, but a softer, wiser relationship with the person you already are. Enjoy our full library of Book Bitesread by the authors!in the Next Big Idea app. This article originally appeared in Next Big Idea Club magazine and is reprinted with permission.


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