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2025-10-08 16:00:00| Marketing Profs - Concepts, Strategies, Articles and Commentaries

The outcomes era is transforming marketing by linking brand-building efforts to measurable sales outcomes through transaction data, creating shared accountability across teams. Read more. Read the full article at MarketingProfs

Category: Marketing and Advertising

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2025-10-07 16:00:00| Marketing Profs - Concepts, Strategies, Articles and Commentaries

What are the most effective PR tactics for B2B firms? What are the biggest challenges they face with their PR programs? Read the full article at MarketingProfs

Category: Marketing and Advertising

2025-10-07 16:00:00| Marketing Profs - Concepts, Strategies, Articles and Commentaries

Which social media platform is the most popular with various age groups? To find out, researchers looked at publicly available global data from a range of sources. Read the full article at MarketingProfs

Category: Marketing and Advertising

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