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Garanti BBVA is bringing students inside its branches to demystify banking and build financial literacy from an early age. The initiative invites teachers and students in grades three through eight to visit local branches, where they participate in interactive activities covering savings, budgeting and money management. Students see firsthand how a bank operates while learning practical financial concepts.During these visits, young participants explore banking professions and gain insights into daily branch operations, from customer service to transaction processing. The program, which launched in September 2025, aims to equip children with foundational knowledge that will inform their financial decisions as adults. Teachers from schools affiliated with Turkey's Ministry of National Education can apply to bring their classes through the bank's doors.TREND BITEAs financial literacy remains inconsistent across educational systems, brands are stepping up with practical learning experiences. Garanti BBVA's approach transforms abstract financial concepts into tangible lessons, addressing a real need while positioning the bank as an educational partner rather than simply a service provider. That need for practical knowledge isn't limited to kids, of course. How could your brand offer people of all ages the information and skills required to thrive, especially during periods of economic and social turbulence?
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Marketing and Advertising
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