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2024-07-25 01:20:42| TRENDWATCHING.COM

Providing a larger-than-life reminder of the pleasure of reading as well as a spot to do so Madrid's city council recently installed book-shaped benches across eight of its districts. The concept is the result of a partnership between the city, Penguin Random House, Carat and JCDecaux. All 26 benches, or bancolibros, portray titles published by Penguin, and each features a QR code directing viewers to more information about the book and its author.


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