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Twitch is now on the docket for Xs lawsuit against companies that stopped advertising on the social media site. X amended its lawsuit on Monday to include Twitch as a defendant in its lawsuit in a federal court in Wichita Falls, Texas, according to Reuters. The new complaint claims that the gaming stream site owned by Amazon stopped purchasing ads on X at the end of 2022. X alleges that Twitch and other companies conspired with the World Federation of Advertisers (WFA) networks Global Alliance for Responsible Media (GARM) initiative to withhold billions of dollars in advertising revenue from Elon Musks social media company. The plaintiff alleges the boycott violated federal antitrust laws and is demanding a jury trial to settle the matter. GARM also announced its discontinuation two days after X filed its lawsuit. X Corp.s joint lawsuit first filed in August also includes the WFA, the global food manufacturer Mars Incorporated, the drugstore chain CVS and the Danish energy company rsted A/S over the advertising boycott. X also has a lawsuit against the media watchdog group Media Matters for publishing a report showing X displayed ads next to antisemitic content on the platform.This article originally appeared on Engadget at https://www.engadget.com/social-media/x-adds-twitch-to-its-advertising-boycott-lawsuit-215540775.html?src=rss
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Marketing and Advertising
A Minecraft Movie has dropped its first full-length trailer today, expanding on the blocky world hinted at by the teaser released in September. While the game Minecraft gives players only the barest sense of direction, there will be a traditional story driving A Minecraft Movie. Jack Black provides a voiceover about how his character, Minecraft mascot and stock avatar Steve, was drawn to the mines as a child and discovered the Overworld. He teams up with four other people, seemingly from the real world we know, to protect the Overworld from "dark forces" with their inventiveness and creativity. This all sounds like pretty standard fare for a video game movie rag-tag group of misfits band together and learn the power of friendship. It's unclear whether their foes will be baddies from the Nether or the End, because while those can be a pain, they canonically don't seem interested in world domination. But I'm not here for a clever, compelling plot. The trailer is a sizzle reel of familiar in-game experiences, and that's exactly what I want. Taming a wolf with a bone, making a chicken-roasting redstone machine and nighttime coming way faster than you want it to all get their due. The team certainly did their homework on that front. The art style they've chosen doesn't speak to me, but I'm also willing to admit to some bias after hundreds of hours spent looking at the original source material. I'm also not sure if they'll stick the landing on the humor and emotion or whether it'll fall flat like an elytra that's run out of juice. We'll find out when A Minecraft Movie releases on April 5, 2025.This article originally appeared on Engadget at https://www.engadget.com/entertainment/tv-movies/first-trailer-for-a-minecraft-movie-delivers-on-iconic-in-game-moments-210252851.html?src=rss
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Marketing and Advertising
If you tried to get some flight time in Flight Simulator 2024 today only to find yourself staring at a loading screen, youre not alone. The official X page for Microsofts flight sim @MSFS_Support posted an update that several users are reporting long initial loading times. Not exactly the debut anyone was hoping for. The post blames the games slowdown on the large number of server requests trying to log into the game at once maybe something Microsoft should have expected. The post also recommends rebooting your computer or console if the initial load makes it past 90 percent mark and then stalls out. If its under 90 percent and still loading, Microsoft advises waiting to allow the loading to proceed as normal. Our own Kris Holt has been stuck looking at the very same loading screen for around 45 minutes. Xbox launched Flight Simulator 2024 and added it to its Game Pass Ultimate catalog for PC, Xbox Series X/S and the cloud today following a technical alpha test in October for the PC version. Microsoft recommends running the game on PCs with an AMD Ryzen 7 2700X CPU, a Radeon RX 5700 XT GPU, 8 GB of VRAM, 32 GB of RAM and 50 GB of storage space.This article originally appeared on Engadget at https://www.engadget.com/gaming/microsofts-flight-simulator-2024-launch-day-users-seeing-long-loading-times-203805287.html?src=rss
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Marketing and Advertising
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