Xorte logo

News Markets Groups

USA | Europe | Asia | World| Stocks | Commodities



Add a new RSS channel

 
 


Keywords

2023-05-22 18:30:29| Engadget

Amazons palm payment technology is moving from the world of convenience food to a booze-soaked baseball field. The company just announced that the Amazon One identification system is being implemented at Denvers Coors Field, home of the Colorado Rockies Major League Baseball franchise, allowing customers to buy beer and hard alcohol with their palms.This lets you stroll right into the fields SandLot Brewery or Coors Light Silver Bullet Bar and order up some of the good stuff without having to waste precious moments digging through your pockets to find that dang ID. Over the course of an entire game, this could save 20 to 30 seconds, depending on how thirsty you are.Of course, you have to be enrolled in the companys biometric Amazon One service. The web giants setting up kiosks at the field for quick signups, but you need your ID, your Amazon sign-in information and you have to take a selfie. Once enrolled, however, just hover your palm over the reader and the bartender will know you are above 21 and ready to gulp. The system isnt just for age verification, as it also lets you pay with your palm.Its not the easiest task in the world to grab a beer at a major sporting event, so this could be a useful bit of tech, if youre willing to give Amazon even more access to your private life. The company hasnt been the most reliable collector of biometrics, facing lawsuits in multiple states for violating biometric privacy laws. If you still want to give this a try and are nowhere near Colorado, Amazon One palm-scanning technology is also available at many Amazon-owned Whole Foods locations.This article originally appeared on Engadget at https://www.engadget.com/you-can-now-use-amazons-palm-reading-tech-to-buy-alcohol-163029654.html?src=rss


Category: Marketing and Advertising

 

Latest from this category

09.05Patrons select emotions to order cocktails at Suntorys Glass and Words pop-up bar in Tokyo
08.05Which US Jobs Are Using Generative AI the Most? [Infographic]
08.05The Secret to B2B Event Success: The Virtual Sandwich Method
08.05AI in B2B Marketing: Connecting Adtech and Martech for Full-Funnel Growth
08.05Lidl cuts cartoon marketing from low-nutrition products
07.05Are AI Customer Experience Agents Helpful?
07.05What Does the Marketer of the Future Look Like?
07.05Using AI, BBC Maestro resurrects Agatha Christie as a writing teacher
Marketing and Advertising »

All news

09.05Kroger and Albertsons cut worker hours. A new report looks at the impact to workers
09.05Companies are turning Trumps tariffs into a marketing opportunity
09.05Buying green wont save the planet: How some companies are bucking the trend of sustainable consumption
09.05AI brought a road rage victim back to life in court. Experts say it went too far
09.05This Seattle startup is planning to mine on the moon. It could bring nuclear fusion closer to reality
09.05Why onboarding (and offboarding) is an opportunity to strengthen your employee connection
09.05Gamma aims to free you from death by PowerPointwith help from AI
09.05PSU banks attract strong FII, DII interest as promoters reduce exposure: Motilal Oswal
More »
Privacy policy . Copyright . Contact form .