|
YouTube is testing a revamp of its Premium Lite subscription tier. User screenshots made the rounds on social media this week, and today a Google rep later confirmed to multiple other outlets that the plan is being tested in Australia, Germany and Thailand. This new version would have "limited ads," which the fine print describes as most videos being ad-free, "but you may see video ads on music content and Shorts, and non-interruptive ads when you search and browse." The original Premium Lite subscription began testing in Europe in 2021, but it only lasted a few years, with the video platform eliminating the option in October 2023. The plan's only benefit was removing all ads; it didn't offer the offline or background viewing options of the regular Premium offering. We were able to confirm that the pricing model in Australia is $9 a month for Premium Lite, compared with $17 a month for full Premium access. That's in line with the costs from the original Lite, which were about half the rate of a regular plan. With the current costs of a YouTube subscription $14 a month for an individual or $23 a month for the family option having a mid-tier choice could certainly be appealing.This article originally appeared on Engadget at https://www.engadget.com/entertainment/youtube/youtube-is-testing-a-new-version-of-its-premium-lite-subscription-220050877.html?src=rss
Category:
Marketing and Advertising
A new trailer dropped on the opening day of the New York Comic Con for the new six-episode spinoff series Dune: Prophecy, a prequel to the recent films directed by Denis Villeneuve. The new series will premiere November 17 at 9PM on HBO. Each episode will be available to stream on Max on Sundays following its TV broadcast. The Dune prequel is based on the novel Sisterhood of Dune by Kevin J. Anderson and Brian Herbert, the son of Dune creator and science fiction writer Frank Herbert. The new HBO series takes place 10,000 years before the rise of Paul Atreides when the Bene Gesserit begins its ascension to power. It tells the story of two Harkonnen sisters Valya and Tula, played by Emily Watson and Olivia Williams, who create the sisterhood that will inevitably become the Bene Gesserit, the social, spiritual and political order of powerful women seeking to control and shape the universe. Other members of the cast include Travis Fimmel, Jodhi May and Mark Strong.This article originally appeared on Engadget at https://www.engadget.com/entertainment/tv-movies/a-new-trailer-for-the-dune-prophecy-series-just-dropped-212154554.html?src=rss
Category:
Marketing and Advertising
Unity has released the latest version of its engine for developing games and interactive experiences. Unity 6 has new workflows for creating online multiplayer games and more tools for projects intended for mobile platforms, including mobile web support for Android and iOS browsers. The engine promises improved performance, particularly in graphics rendering, and adds several features for creating more realistic environments via global lighting and other VFX. And it wouldn't be a tech announcement without some AI component; the company has also released the latest version of its Sentis neural network inference library for using AI models within the Unity engine. The company took a real hit to its public perception when it attempted to revise its pricing structure last September. The proposed payment model would charge devs a fee whenever a player downloaded their creation. The move led to outcry among game developers, particularly the indie scene. After a leadership shakeup and a massive workforce reduction, the company walked back most of the changes it had announced. This September, the controversial fee was dropped entirely. This article originally appeared on Engadget at https://www.engadget.com/gaming/unity-mounts-a-comeback-with-launch-of-unity-6-game-engine-205332034.html?src=rss
Category:
Marketing and Advertising
All news |
||||||||||||||||||
|