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You may have noticed that the Google-owned video-sharing sites infamous red play logo is now rendered in a softer, more pinkish hue. Thats because user research revealed that the companys logo color rated as one of its top three most outdated design elements.Last updated in 2017, YouTubes old brand color was a pure red that users perceived to be too loud when implemented in key UI moments, Robyn Lee, YouTubes visual design lead, said in a Google Design blog post.From top: The old red vs. the new [Image: YouTube]The old red had other technical problems, too, like rendering orange on some screens and causing a burn-in effect on TVsa major issue considering YouTube TVs rapid growth. But with the color so central to the platforms brand identity, designers had to be thoughtful about making a change.[Image: YouTube]To pick the new red, which began appearing on the site several months ago, YouTubes design team looked for colors that fit the companys creative principles of being welcoming, engaging, dynamic, and unified. They stayed away from colors that felt domineering, cold, or corporate, product manager Linda Hong said, and settled on a more mellow shade.[Image: YouTube]Designers also implemented a new red-to-magenta gradient and were mindful of how often red appears on the site. By limiting it to specific brand marks and UI applications, like the flame icon for Trending videos and and a fireworks animation thats activated when users click the like button, its less overpowering.[Image: YouTube]Red is synonymous with YouTube, but if its used everywhere, its power is diluted, said visual design lead Amy Yip. The red should be special and unique and limited to specific areas.Its a subtle color shift that keeps one of the brands core visual identifiers intact but adapts it for the needs of modern audiences in just the way you might expect from a video-sharing site: Its easier on the eyes.
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E-Commerce
This year, high-profile companies like Amazon and JPMorgan have embraced strict policies to get their employees back into the office full time, eliminating the option of hybrid work altogether. With limited exceptions, workers who choose not to comply with these new mandates are unlikely to keep their jobslet alone get a raise. One company, however, is willing to shell out thousands of dollars to lure workers back to the office. According to a CNBC report, the celebrity video platform Cameo has promised each of its employees an additional $10,000 annually in exchange for coming into the company’s Chicago-based office four days a week. “We really felt like we wanted to make HQ a perk, not a punishment, Cameo CEO Steven Galanis told CNBC. We know were asking more out of you to give up the flexibility, and we wanted to compensate you for it. In addition to the $10,000 raise, employees who returned to the office this week will receive perks like free lunch and parking, as well as access to a gym. While the policy currently applies only to Chicago-based employees, the company has said it will help cover relocation expenses and extend these benefits to people based elsewhere if they are interested in moving. The leadership team decided on the $10,000 figure by considering what sum of money would move the needle for the majority of employees, but especially for those who are in the earlier stages of their career. That might be the difference between them being able to get an apartment in the city or having to take the train because they live with their parents in the suburbs,” Galanis said. Chicago-based employees did not have the option to opt out of going into the office, but Galanis claims that nobody has quit in response to the policy change. Many corporate employees have resisted the RTO push in part because they don’t want to give up the flexibility that hybrid work offers. In some cases, they may have even moved to another state and would have to relocate to abide by some of the most stringent policies. But another reason workers have resisted these mandates is because of the financial tax of returning to the office: In fact, surveys have shown that many people are willing to accept a pay cut for a job that allows them to work from home and maintain some flexibility. Research conducted by Harvard Business School found that 40% of workers would take at least a 5% pay cut to keep a remote job; about 9% of respondents said they would accept a cut of 20% or higher. Women were found to be more likely to give up a higher percentage of their salary. Since employees incur costs by going into the office, particularly commute-related expenses, it’s possible that some people would feel differently about RTO mandates if they received additional compensation. Cameo also reportedly does not plan to track attendance. Its approach could be a model for other companies that want to bring workers back to the officewithout stoking their ire or losing top talent.
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E-Commerce
With TikTok’s future in the U.S. still uncertain, Substack is doubling down on attracting video creators. As of yesterday, creators can now publish video posts directly from the Substack appa feature previously limited to desktop. This update marks a significant shift, enabling creators to upload, publish, and monetize videos entirely from their phones. They can instantly reach subscribers via email, app notifications, or both, streamlining content distribution like never before. This isnt just about adding video, its about creators building more engaged communities that make independent publishing stronger than ever, Substack cofounder and CEO Chris Best tells Fast Company. While creators could previously share videos in NotesSubstacks Twitter-like feedthat feature doesnt support paywalls, nor does it notify subscribers when a new post goes live. With this update, video creators can now reach their audience directly, bypassing algorithms and monetizing their work more effectively. Creators can track post views, new subscribers, and estimated revenue impact (if paywalled) of their published material. Substack also says its committed to expanding its video tools, with potential additions like in-app trimming and editing (similar to CapCut), customizable paywalls with free previews, and enhanced analytics to better track video performance. The brief time that TikTok went dark in late January was a wake-up call for creators, underscoring the importance of owning their audience. For those concerned about their future on TikTok and other algorithm-driven platforms, Substack presents a solution: a subscription-based video business built entirely within the app. Last month, Substack launched its $20 million Creator Accelerator Fund, which promises content creators that they wont lose revenue by jumping ship to Substack. Other updates include the recent expansion of Live Video, now available to all publishers on the platform. As the internet shifts, Substack is proving that when creators have true ownership, their success isnt just possible, its inevitable, Best says. The efforts appear to be paying off. According to Substack, those who have added video and/or audio to their Substacks have seen their revenue grow 2.5 times faster than those who havent. In April 2024, more than half of the 250 highest-revenue creators used audio and video. By February 2025, that number has surged to 82%. There is also a ripple effect across the platform. Currently the likelihood that subscribers (who come from audio and video creators) will pay for other Substacks has almost tripled, jumping from 52% to 150% in just six months.
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E-Commerce
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