Xorte logo

News Markets Groups

USA | Europe | Asia | World| Stocks | Commodities



Add a new RSS channel

 
 


Keywords

2024-09-17 23:43:17| Engadget

The internet is so core to how modern life operates that it's easy to forget how much of the technology that went into building the world wide web has patent protections. And some of those patents are still being enforced today. Zynga may be learning that the hard way, as a court ruled last week that the gaming company infringed on IBM patents dating back to the pre-internet telecom platform Prodigy from the 1980s. As a result, Zynga could be facing damages of $44.9 million. IBM's "Method for presenting advertising in an interactive service" patent from 1993 accounts for $40 million of the recommended damages. For anyone still playing the once-ubiquitous Zynga games, this decision shouldn't interrupt your game time. The company said in an SEC filing that it would not have to modify or end operation of its games as a result of the court decision. Intriguingly, not every game in the Zynga catalog was found to be infringing on the patents. For instance, Crosswords with Friends was deemed an offender, but none of the Words With Friends titles were. A representative from Take-Two told Ars Technica that the company would appeal the ruling. IBM has a long legacy of collecting intellectual property rights. Zynga, which was acquired by Take-Two Interactive in 2022, isn't its first target for potentially infringing on these Prodigy patents, and it's likely not the last. The computer company has had many online businesses in its crosshairs over the years, from the long-time giants (like Amazon and X, formerly Twitter) to the flashes in the pan (like Groupon). But some defendants, like pet retail platform Chewy, have successfully fended off IBM's legal charges.This article originally appeared on Engadget at https://www.engadget.com/big-tech/zynga-says-it-will-fight-45-million-fine-for-infringing-decades-old-ibm-patents-214316611.html?src=rss


Category: Marketing and Advertising

 

Latest from this category

03.12In a Bangkok mall, NEXTOPIA presents a hands-on, optimistic approach to sustainability
02.12How Often Should Brands Be Sending Messages?
02.12The State of 'Job Hugging' Among US Workers [Infographic]
02.12The 72-Hour Webinar Follow-Up Playbook That Converts B2B Leads Faster
02.12Five Shifts to Help B2B Marketers Stop Marketing Like a Machine
02.12Colruyt debuts 24/7 plant-based pop-up on Brussels campus to drive protein transition
01.12Renault and Maison Kayser celebrate French heritage with a baguette giveaway
28.11Florida buyers are first to close on a home using AI, saving thousands in realtor fees
Marketing and Advertising »

All news

03.12Supermarket loyalty discounts allowed on baby formula milk
03.12Supermarket loyalty discounts allowed on baby formula milk
03.12Boil water warning after Kent and Sussex supply failure
03.12Hit-Boys studio secrets from beats, bots and Beyoncé
03.12Exclusive: Fanatics launches a prediction markets app, the first major sportsbook to do so
03.12Flying cars are always this close to our Futurama future. Is it time to believe it?
03.12Will chatbots ever be funny? Why these comedians arent worried about an AI takeover, yet
03.12PM criticises South East Water over Kent supply chaos
More »
Privacy policy . Copyright . Contact form .