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2025-12-17 14:12:58| Fast Company

A federal judge said Tuesday he’s leaning toward denying a preservationist group’s request to temporarily halt President Donald Trump’s White House ballroom project, saying the organization failed to show that “irreparable harm” would be caused if the project moves forward.U.S. District Judge Richard Leon said he could issue a final decision on the restraining order by Wednesday. But Leon said he plans to hold another hearing in January on the National Trust for Historic Preservation’s request to pause the ballroom project until it goes through multiple independent reviews and wins approval from Congress.In the meantime, Leon warned the administration to not make decisions on underground work, such as the routing of plumbing and gas lines, that would dictate the scope of future ballroom construction above ground. If that were to happen, Leon said, “the court will address it, I assure you of that.”Trump, speaking Tuesday night at a Hannukah event, thanked the judge for the “courage in making the proper decision.” He also described the ballroom as costing $400 million, though its previously listed price tag was $300 million.Carol Quillen, president and CEO of the National Trust, said it remained “fully committed to upholding the interests of the American people and advocating for compliance with the law, including review by the National Capital Planning Commission and an opportunity for the public to provide comment and shape the project.”Trump went ahead with the ballroom construction before seeking input from a pair of federal review panels, the National Capital Planning Commission and the Commission of Fine Arts. Trump has stocked the planning commission with allies, including the chairman, Will Scharf, who recently said he expected to receive the ballroom plans sometime this month.Leon made a couple of references during the hearing to the administration having just two weeks to submit the plans. Adam Gustafson, the principal deputy assistant attorney general, said the administration had “initiated outreach” to the panel to do just that, but no date had been set.Trump recently dismissed all members of the fine arts panel. He has yet to name replacements.Gustafson argued at the hearing that the Trust has no standing in the case to sue and that underground construction must continue for national security reasons that were not outlined in open court. He also said Trump is exempt from federal laws the Trust said he has failed to follow.Gustafson said the Trust cannot show “irreparable harm” because the ballroom plans have not been finalized and construction above ground was not scheduled to begin until April at the earliest.Tad Heuer, the attorney representing the Trust a private, nonprofit organization said that with every day that construction is allowed to proceed absent the independent reviews, the government gets to say “wait and find out” what the ballroom will look like.“It’s not about the need for a ballroom. It’s about the need to follow the law,” Heuer said of the case.The White House announced the ballroom project over the summer and by late October, Trump had demolished the East Wing of the White House to build in its place a ballroom that he said will be big enough to fit 999 people at an estimated cost of $300 million in private funding. Darlene Superville, Associated Press


Category: E-Commerce

 

2025-12-17 14:00:00| Fast Company

More than any other Apple product, the Vision Pro is stillto quote Bob Dylan by way of Steve Jobsbusy being born. Announced at the Worldwide Developers Conference (WWDC) on June 5, 2023 and shipped the following February, the $3,500 spatial computing headset has evolved some since its first release. This year brought a meaty operating system upgrade and a slightly revised version of the device sporting Apples powerful new M5 chip. But much of the progress the Vision Pro has made hasnt stemmed from the routine tick-tock of software and hardware updates. Apple has also been throwing itself into the equally vital work of getting third-party developers and creators to build experiences that will help the rest of us understand what, exactly, its headset is good for. That was the goal of a Vision Pro developer event the company held at its Cupertino campus in late October. Unlike the sprawling, online-first WWDC confab, this gatheringpart of an ongoing series called Meet with Applewas intimate and focused. Yes, a worldwide audience tuned in via livestream, and Apple later posted videos from the event on YouTube. But in-person attendees got to mix, mingle, and witness onstage presentations in the Apple Developer Centers Big Sur theater, a 200-seat venue named after the 2020 MacOS release. And every minute of the two-day meeting was devoted to sharing best practices about the art and science of creating immersive media for the Vision Pro. This years Vision Pro has Apples latest M5 chip and a more comfortable Dual Knit Band. [Photo: Courtesy of Apple] The fact that there are best practices to share reflects Apples own growing confidence as a creator of experiences for its own device. We’ve seen a lot of great momentum over the last several months with third-party creators, says senior director of Apple Vision Pro product marketing Steve Sinclair. And a lot of that is steeped in learnings that we’ve had over the last 12 to 18 months of making this type of content. Such advances are essential to the Vision Pros future. In August, Bloombergs Mark Gurman argued that the headset was stuck in a catch-22 situation. Without a sizable base of Vision Pro customers, Apple wasnt incentivized to release vast quantities of content in Apple Immersive Video, its format for 3D 8K video with spatial video. But the lack of such content made the Vision Pro a less tempting purchase, even for people with a spare $3,500 to spend on it. Gurman did say that third-party creators might help increase the amount of available content. He also noted the release of two products from Blackmagic Design: its $33,000 Ursa Cine Immersive camera and a new version of the DaVinci Resolve video editor capable of handling Apple Immersive Video. They will help independent creators tackle immersive production, a process that has historically involved, as Blackmagic business development manager Dave Hoffman puts it, rigs that were bespoke and really kind of science projects. Blackmagic Designs Apple Immersion Video-ready Ursa Cine Immersive camera [Photo: Courtesy of Blackmagic Design] At Apples event, I spoke with filmmakers and developers who are already producing Apple Immersive Video and other forms of Vision Pro content. (The terminology can get tricky: Not everything on the headset thats immersive and/or video is Apple Immersive Video, a specific technical specification.) Given the venue, its not shocking that they spoke highly of the assistance the company has given them. Yet they also talked about the adventure of diving into a medium thats still finding its way. Figuring out immersive storytelling has kind of felt like sailing off into the unknown and drawing the map as you go, says cinematographer Ben Allan, the author, along with his wife, writer-director Clara Chong, of a book about Apple Immersive Video filmmaking. For now, there arent that many content consumers along for the trip. But if it some eventual version of Apple Vision becomes a mainstream hit, the pioneers currently adopting the medium will share in the credit. In music video, in documentaries, and scripted content, there are things that are working extremely well and that [can] be used as a template for the future, says Victor Agulhon, the CEO of Targo, whose Vision Pro interactive documentary app D-Day: The Camera Soldier, produced in collaboration with Time magazine, was an Emmy and Apple App Store Awards finalist this year. How much time it’s going to take to get to a hundred million users, we don’t know. But I do believe that the kind of experience you can get on these headsets today is definitely worth having by hundreds of millions of users. Really, truly immersive In the grand scheme of things, the Vision Pros new features scratch timeless itches. Certainly, the dsire to conjure up you-are-there experiences was foundational to movie-making as a medium. As VisionOS design evangelist Serenity Caldwell noted onstage at Apples event, audiences were thrilled by the realism of the Lumire brothers 50-second 1896 film showing a train arriving in a French station. (One contemporaneous reaction: It speeds right at youwatch out!) By putting 23 million pixels of 3D video directly in front of your eyes, the Vision Pro can create effects the Lumires wouldnt have dared to dream about. Ultimately, though, the headsets twin Organic Light-Emitting Diode (OLED) displays, eye-tracking sensors, front-facing cameras, and other technologies go only so far to shape the platform. Its still up to creators and developers to determine how to draw users into stories in ways that are inviting rather than off-putting or disorienting. That involves a bevy of decisions, some of which Caldwell walked through during her talk. Should you keep the real world surrounding the user fully visible, dim it a bit, or block it out entirely? Is it better to unleash visual spectacle as quickly as possible, or to kick off an experience with more subtle effects? How do you use gestures to ensure that users feel like theyre in control? Anyone creating Mac apps builds on more than 40 years of lessons about how to put users at ease; the iPhone, iPad, and even the Apple Watch are also mature platforms at this point. The Vision Pro is different. Immersion is a powerful tool for media experiences, but we have a responsibility as storytellers to consider the audience experience whenever we use it, urged Caldwell. Remember, this is still a new platform. Your app might be the first thing someone sees on VisionOS and the first thing they try, so it’s important to make sure that that experience is a great one. Even if thats a sobering responsibility, it can also be an exciting opportunity. Filmmakers Allan and Chong saw it that way. We saw this technology at the early stages, and just went, Wow, this is going to be a thing, and we want to get in on it as soon as we can, recalls Allan. Each has around 30 years of movie-making experience and an appreciation for new tech. In the previous decade, theyd even made a family film projected on a wraparound 5:1 screen at Sydneys Taronga Zoo, a project Chong calls a really big head start in understanding the Vision Pros potential. Allan and Chong have recently completed two Apple Immersive Video films: a five-minute documentary on the most Instagrammed cake in the world and a romantic drama. Both are far afield of the eye-popping extravaganza typical in early Vision Pro experiences. Indeed, their drama consists entirely of two characters talking to each other, something that can be a challenge to make compelling even in a non-interactive 2D movie. We thought, Well, if we can pull that off, you can do anything cinematically with this format, says Chong. Director and photographer Anton Tammi had an eminently practical reason for getting into Vision Pro storytelling: Singer-songwriter The Weeknd asked him to. The two have worked together on music videos for years. I guess my style was something that the artist himself really felt that would make sense in the immersive format, muses Tammi. Their video, for The Weeknds Open Hearts single, was released in November 2024. Because it was one of the very early-stage projects, I guess almost like an R&D project with Apple Immersive, I felt like I really was taken good care of by the Immersive team, says Tammi. I learned a lot. I almost went through this school of immersive filmmaking. [The Weeknd, up close and personal in his ‘Open Hearts’ video. Photo: Courtesy of Apple] The videos vibe isnt a radical departure from The Weeknd and Tammis previous collaborations. Its just that Apple Immersive Video both opens it up and brings it closer. Over three and a half minutes, it drops you into several worlds, featuring everything from majestic galloping horses to gritty Los Angeles cityscapes to a surrealistic conclusion I wont spoil here. You also get face-to-face with The Weeknd, who at times seems to be just millimeters away. (Right after removing the headset, I watched the same video on my iPad, where he looked trapped behind glass by compsarison.) Despite totally feeling like a Weeknd video, “Open Hearts” required Tammi to rethink his filmmaking techniques and priorities. Because of the crazy attention span shortening that’s happening around us, music videos and social media stories and whatever have extremely fast-paced cutting, he explains. With Apple Immersive Video, You cant do that, and I dont think the viewers need that. He estimates that a previous Weeknd video he directed, “Blinding Lights,” includes 300 to 400 cuts. “Open Hearts” has around 30. History via headset Even unleashed on the Vision Pro, “Open Hearts” remains a music video in the classic sense. Targos D-Day: The Camera Soldier is tougher to nail down. Part app, part documentary, it painstakingly weaves together new and archival footage with still images, CGI video, and 3D artifacts such as WWII dog tags and medals. It’s a 20-minute experience, and there was a nine-month production, says CEO Agulhon. Its easy to imagine the real-life story that inspired itinvolving a Connecticut woman learning about her fathers work as a combat cameraman during the Allies landing at Omaha Beachbeing told in a conventional documentary. But the Vision Pro both demands and rewrds attention in a way that differs from other media. If you look at the data of what people do when they watch TV, for instance, everyone’s actually on their phones and doing something else, says Agulhon. Not so once youve slipped on Apples headset. Consequently, the 20-minute running length isnt a fluke. Targo has eight years of experience making interactive documentaries for platforms such as Meta Quest, ranging from 10 to 40 minutes. According to Agulhon, at 20 minutes, the time flies by for [viewers], but its still a very intense experience. Targos D-Day: The Camera Soldier documentary app [Photo: Courtesy of Targo] Targo built parts of D-Day using a game engine, but its not gamelike: Nothing the viewer does affects the flow of the narrative or its outcome. Instead, the app has some of the feel of an uncommonly rich museum exhibit, where touching some of the itemsif only virtuallyis not only allowed but a defining feature. One concept we leaned into was that we could transform moments of time into places that people can explore, says Agulhon. That’s an effect that only immersive can bring to you. Another immersive media studio, Rogue Labs, leaned into an entirely different use for the Vision Pro: Helping people learn to fly helicopters. (Not coincidentally, its founder also owns a helicopter flight school.) Released in November, its app, Flight Sight, melds Apple Immersive Video, CGI helicopters and scenes, and flat videos and maps. To recreate real-world instruction, Rogue staffers shot POV video by strapping a Blackmagic Ursa Cine Immersive camera into the seat where a student pilot would sit. Since helicopters arein Rogue creative and technical director John Racines wordsgiant vibration machines, the filmmakers had to both stabilize the camera and perform additional stabilization in post-production. Flight Sight isnt a flight simulator or an FAA-accredited way to log training hours, but that isnt the point. It’s more of a supplemental tool that will help you become familiar with the helicopter, hopefully more quickly, and hopefully help you save some money from time that you would spend in the helicopter watching your instructor do some of these maneuvers over and over again, says Rogue Labs president Cory Hill. The company also hopes to grow the community of helicopter pilots by sparking the imagination of Apple Vision owners. Everybody we show it to, whether they’re full-on pilots or someone who’s never been in a helicopter before, they watch it, and they instantly say, This makes me want to learn how to fly a helicopter, which is what we want to do, says Racine. That said, Rogue is also filming additional content in scenic locales, such as Catalina Island and Channel Islands National Park, whose splendor might draw in those of us who are happy to keep our ‘copter piloting strictly virtual. A helicopter takes off in Flight Sight. [Photo: Courtesy of Rogue Labs] Even the coolest single immersive video or app wont silence all doubts about the Vision Pro being a sufficiently enticing consumer product to lead to bigger things for Apple. But a flurry of recent announcements involving high-profile names might help. In September, the company unveiled a new slate of Apple Immersive Video shows with partners such as the BBC, CNN, CANAL+, and Red Bull, ranging from classical music concerts to a documentary about emperor penguins. A month later, it revealed that select Los Angeles Lakers 2025-2026 season games will stream live, courtesy of Spectrum SportsNet. Ultimately, as with every new Apple platform before it, the odds are decent that the Vision Pro will end up being defined not by items the company had an active hand in willing into existence, but rather ones nobody saw coming. There are a lot of stories that people want to tell, and they’re seeing that the immersive capabilities of Vision Pro and the toolsets that we offer, and some of our partners offer, really give them a chance to tell those stories in new ways, says Apples Sinclair. And some of those new ways are yet to come, Take longer-form immersive narratives, which Blackmagic Designs Hoffman contends nobody has yet mastered. From my perspective, the tools are there now, and I know there’s a couple of people that are trying to figure out what the challenges are, he says. How do we work out situations where you used to do cross shots and closeups and mid-range shots and all that kind of stuff? That dialogue is going on right now, and someone’s going to hit it. Some filmmaker is going to be like, Yeah, this is how we do it. A few more of those epiphanies, and the Vision Pro might eliminate any residual sense that its uncharted territory for storytellers.


Category: E-Commerce

 

2025-12-17 13:56:00| Fast Company

Ice cream lovers rejoice: Ben & Jerrys has something new and exciting to introduce to the world. The Vermont-based ice cream company announced that it will add ice cream bars to its lineup. The new ice cream bars will be available in these five flavors: Caramel Blondie Chocolate Fudge Brownie Cookie Dough PB Pretzel Strawberry Cheesecake A December 10 company news release noted that each ice cream bar features decadent ice cream, plenty of chunks and swirls, dipped in a chocolatey coating with cookie pieces. [Photo: Ben & Jerry’s] The new product line will be available at retail stores as soon as January 2026. Each box will feature four ice cream bars. The company will also offer single Cookie Dough ice cream bars, which will be sold at convenience stores beginning next spring.   How can I try the new flavors? Ice cream lovers dont have to wait until the new year to try the new ice cream bar flavors. To celebrate the news, Ben & Jerrys will be doing a free ice cream “bar drop” at 150 Ben & Jerrys Scoop Shops nationwide. The bar drops are happening today: Wednesday, December 17, 2025, in shops from Los Angeles to New York. More than 20,000 ice cream bars will be given away for free, according to the company. To find out whether your closest Ben & Jerrys Scoop Shop will be participating in the event, check out the brand’s interactive store locator map, and do the following: Enter your city Make sure “Free Bar Drop Shop” is selected A list of participating shops will populate Ben & Jerry’s urges customers to “Get ’em before they’re gone!”


Category: E-Commerce

 

2025-12-17 13:49:35| Fast Company

Federal Communications Commission Chairman Brendan Carr will face Senate questioning Wednesday for the first time since he pressured broadcasters to take ABC late-night host Jimmy Kimmel off the air, a stance that drew bipartisan criticism and raised concerns about government interference in the media.Carr will appear before the Senate Commerce committee for an oversight hearing that will also include the FCC’s two other commissioners, Olivia Trusty and Anna M. Gomez. It will be the first Senate Commerce oversight hearing with all FCC commissioners since 2020, though there are two vacancies on the five-member panel.Since being tapped by President Donald Trump last November to lead the nation’s top broadcast regulator, Carr has closely aligned with the administration’s aggressive posture toward media outlets it views as hostile. He has launched FCC investigations into ABC, CBS and NBC News, in addition to some local stations.Trump in his second term has sued The Wall Street Journal, The New York Times and, most recently, the BBC. And at Trump’s urging, Congress this summer approved eliminating $1.1 billion allocated to public broadcasting.Earlier this year, Carr came under fire from lawmakers in both parties after he denounced Kimmel’s comments about the assassination of conservative activist Charlie Kirk. He called Kimmel’s remarks “truly sick” and warned broadcasters, “We can do this the easy way or the hard way.” Hours later, ABC announced Kimmel had been suspended indefinitely.Senate Commerce Committee Chairman Ted Cruz, who scheduled the hearing last month, was among the Republicans who criticized Carr’s remarks at the time.“I think it is unbelievably dangerous for government to put itself in the position of saying we’re going to decide what speech we like and what we don’t, and we’re going to threaten to take you off air if we don’t like what you’re saying,” Cruz said on his podcast, calling Carr’s comments “dangerous as hell.”The hearing comes as Carr faces additional scrutiny from Democrats over media consolidation. Democratic Sen. Jacky Rosen, a member of the committee, joined other Democrats this week in urging Carr to closely examine Nexstar Media Group’s proposed acquisition of rival broadcaster Tegna.In a letter sent Tuesday, the lawmakers warned the deal would further concentrate media power in the U.S. local television market.“Regulatory approval of the conglomerate would likely raise prices for consumers, accelerate job losses, and weaken the independence and news coverage of local TV stations,” they wrote.The transaction would require the FCC to loosen rules limiting how many stations a single company may own. Carr has said he is open to changing those ownership limits. Nexstar was one of two ABC affiliate owners that said they would preempt Kimmel’s show with local programming following his comments about Kirk.Kimmel’s suspension came after his monologue included a reference to Kirk’s shooting and compared Trump’s grief to “how a 4-year-old mourns a goldfish.” The show returned to air less than a week after the indefinite suspension was announced. Joey Cappelletti and Matt Sedensky, Associated Press


Category: E-Commerce

 

2025-12-17 13:16:00| Fast Company

It’s been a tumultuous year for U.S. stock markets. Investors have had their nerves rattled twice this year by government-related eventsPresident Trumps Liberation Day tariffs in the spring, followed by the longest U.S. government shutdown in history this fall. Thats on top of an economy already hit hard by inflation and declining consumer confidence. Yet despite this, there have still been several high-profile and successful initial public offerings throughout the yearespecially in the AI and fintech spaces. And now, an IPO this week is set to dwarf all others that have come before it this year. Heres what you need to know about Medline Inc.s initial public offering. What is Medline? Medline Inc. is a maker of medical supplies. The company is based in Northfield, Illinois, and was originally founded in 1966 by brothers Jim and John Mills. According to the companys S-1 filing with the U.S. Securities and Exchange Commission (SEC), Medline makes approximately 335,000 different medical and surgical productseverything from wheelchairs to masks to scalpels. It manufactures this extraordinary portfolio of products at 33 global facilities and has customers in more than 100 countries. As of the end of 2024, Medline employed more than 43,000 workers worldwide. For the nine months that ended on September 27, Medline reported $20.6 billion in net sales so far this year. Its net income for the nine-month period was $977 million. For the same period a year earlier, Medline reported $18.7 billion in net sales and net income of $911 million. Medline has a history of public offerings and private equity Despite its IPO this week, this isnt the first time Medline has publicly listed its stock. As Reuters reported, Medline originally went public in 1972. But just five years later, in 1977, the Mills brothers took the company private again. The company grew massively over the next several decades, ultimately attracting the attention of private equity. As noted by the Financial Times, a group of private equity investors, including Blackstone, Carlyle, and Hellman & Friedmans, acquired a majority stake in the medical supply maker in 2021 for a staggering $34 billion. At the time, it was the largest leveraged buyout since the 2008 financial crisis. And despite Medlines IPO this week, this isnt the first time in 2025 that Medline was expected to go public. The company had been considering an IPO earlier in 2025, but then Trumps Liberation Day tariffs hit. Medline was one of the companies that stood to be hit hardest by tariffs, as the majority of its products are made in Asian nations that faced some of the steepest tariffs. Despite this earlier delay, Medline will once again become a publicly traded company after 48 years. When is Medlines IPO? Medline priced its shares on Tuesday. It expects to list its shares today: Wednesday, December 17, 2025. What is Medlines stock ticker? Medlines shares will trade under the stock ticker MDLN. What exchange will Medlines shares trade on? Medline shares will trade on the Nasdaq Global Select Market. What is the IPO share price of MDLN? The initial public offering price for MDLN stock is $29 per share. Thats at the higher end of the IPO share price range of $26 to $30 per share that was expected. How many MDLN shares are available in its IPO? Medlines press release states that 216,034,482 shares of its Class A common stock were available in its IPO.  How much will Medline raise in its IPO? Medline raised $6.26 billion in its IPO. According to Reuters, this makes Medilines IPO 2025s biggest first-time share sale globally.  How much is Medline worth? At its $29 IPO price, Medline is now valued at around $39 billion. Medline surpasses other IPO giants this year Medlines $6.26 billion IPO haul makes it the biggest IPO of 2025. As noted by the FT, the offering comes in above the $5.3 billion that Chinese battery maker Contemporary Amperex Technology Co raised in May.  Medlines $6.26 billion debut also dwarfs the largest U.S. IPO of the year, which was liquefied natural gas producer Venture Global (NYSE: VG). Venture Global raised $1.75 billion in that offering.


Category: E-Commerce

 

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