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Gold Zone, NBC Sports whip-around coverage of the Olympics, didnt debut with the 2024 Summer Games in Paris. As far back as the Sochi Winter Olympics in 2014, the network had experimented with the formatusing multiple screens to cover simultaneous live events, a technique that had been popularized since 2005 by RedZone coverage of the NFL. But Paris did mark the first time that Gold Zone had run on NBCUniversals streaming service Peacock, providing real-time coverage of all 39 sports with zero embargoes. Gold Zone will return on Peacock for the 2026 Milan Cortina Winter Games in February. Molly Solomon: We decided to create a new class of Olympics programming. We wanted to take a format that sports fans were acquainted with, NFL RedZone whip-around coverage, and pitch it to hardcore sports fans to watch the Olympics like that. Wed never given the audience a front-row seat to everything that was happening at once. Amy Rosenfeld: NBC declared, We are not going to hold anything back. Nothing is embargoed. Solomon: Ive never felt as much energy in an Olympics control room as I did in Gold Zone. [Illustrations: Michal Bednarski] Rosenfeld: That control room was not for the faint of heart. Solomon: The first day I walked in there, you could see it was a unique product. It was fast-paced, frenetic. I thought it could appeal to younger viewers. It was almost like FOMO: Youre scrolling your social feed, where you feel like youre catching up with what happened that day. Rosenfeld: A sports producers worst nightmare is when youre trending on Twitter. That is never good news. My sister texted me about two-thirds through day one and said, Hey, #Gold Zone is trending. And I thought, Oh God, Im going to have to go on LinkedIn and get another job and its all over for me and I should have gone to business school. Cohost Scott Hanson is known for his on-camera exuberance. On day three, while tracking several Americans in different sports who were simultaneously going for gold, he got so excited that he began pounding his desk and lacerated a finger on a stray binder clip. Hanson: I was bleeding all the way down to my wrist. It got into my dress shirt, splattered my notes. Sometimes I get carried away. The next day, everybody came to set with a Band-Aid on their right pinkie. Solomon: The secret to the success of Gold Zone is energy. It helps drive the fun. Hanson: I hope all of us have an injury-free Games in Milan. On August 5, 11 days into its Paris Olympics coverage, Peacock delivered the moment fans had begun clamoring for, bringing together on-screen for the first time the two famous RedZone hosts: Andrew Siciliano, afternoon host of the Games coverage, and Hanson, who was covering prime time. Rosenfeld: I didnt realize what cult figures those guys are and that the idea of the two of them kind of passing a baton and cohosting was going to shake the earth. Hanson: I always thought the majority of the sporting public didnt know there were two RedZones. [DirecTVs RedZone channel, with Siciliano, launched in 2005; NFL Networks RedZone, with Hanson, launched in 2009.] Siciliano: I knew it would resonate. My phone started blowing up. Not just with texts from friends and family but from people I hadnt heard from in years. The Spider-Man meme was popular, the two Spider- Men pointing at each other. Conjuring Anchorman, Siciliano tweeted, Ron Burgundy and Wes Mantooth couldnt do it, but Scott and I can. Which of course begs the question: Who is Ron and who is Wes? Siciliano: Ill let you decide whos Ron and whos Wes. Hanson: Im not biting on that. Siciliano: Theres not going to be a fight in the alley, and I dont think anyone is going to kill anyone with a trident. Hanson: I keep a trident in the closet just in case things get out of control.
Category:
E-Commerce
It’s Friday afternoon, and a potential client just emailed, asking about your services. You scramble to find your pricing. (Where did you save that document?) You dig through old emails for a proposal you sent six months ago that you could adapt. You piece something together and curse your past self for not being more organized. This scenario plays out constantly for solopreneurs. Most chalk it up to the chaos of running a business alone. But constantly scrambling will start to cost you as your business growsand eventually hold you back. Most solopreneurs think that “operations” is something only real companies need: businesses with employees, office managers, and HR departments. But the absence of basic systems wastes your time, causes unnecessary stress, and makes you look amateurish to potential clients. {"blockType":"mv-promo-block","data":{"imageDesktopUrl":"https:\/\/images.fastcompany.com\/image\/upload\/f_webp,q_auto,c_fit\/wp-cms-2\/2025\/11\/work-better-1.png","imageMobileUrl":"https:\/\/images.fastcompany.com\/image\/upload\/f_webp,q_auto,c_fit\/wp-cms-2\/2025\/11\/work-better-mobile-1.png","eyebrow":"","headline":"\u003Cstrong\u003ESubscribe to Work Better\u003C\/strong\u003E","dek":"Thoughts on the future of work, career pivots, and why work shouldn\u0027t suck, by Anna Burgess Yang. To learn more, visit \u003Ca href=\u0022https:\/\/www.workbetter.media\/\u0022\u003Eworkbetter.media\u003C\/a\u003E.","subhed":"","description":"","ctaText":"SIGN UP","ctaUrl":"https:\/\/www.workbetter.media","theme":{"bg":"#f5f5f5","text":"#000000","eyebrow":"#9aa2aa","subhed":"#ffffff","buttonBg":"#000000","buttonHoverBg":"#3b3f46","buttonText":"#ffffff"},"imageDesktopId":91457605,"imageMobileId":91457608,"shareable":false,"slug":""}} 3 systems that make a difference You don’t need the same complex software or complicated workflows that teams rely on. But you do need systems and processes for the core functions of your business. 1. Sales and pipeline management If you dont have a way to track potential clients or deals, youre potentially losing money. You need a system to store contact names and email addresses, along with information about the person/company and why theyre interested in working with you. To avoid feeling frantic when you put together a proposal, make a template (and a few variations, if you have different bundles of services). I have three PDFs stored on my computer to easily retrieve whenever needed. Or if you offer more complex packages, software can make it easy for you to drag-and-drop different options into a proposal. You also need a way to track follow-ups. Potential clients say theyll get back to you within a week, and they dont. You need to know when to email againeven following up on deals that may have gone cold months before. 2. Project templates Theres no reason to reinvent the wheel with every project. Project templates might include Google or Word docs you use repeatedly, an onboarding questionnaire, or a project management tool with a list of specific tasks. Every one of my clients has the exact same set of folders in my Google Drive, and the same setup in my project management tool. Even though each project is slightly different, I know, at a glance, what I need to work on and when its due. 3. Income and expense tracking Lastly, you need a way to keep track of your income and expenses. You dont want to be reconstructing a years worth of finances come tax time in April. You should know how much each client paid you, and how much you spend on different categories of expenses like software, insurance, and marketing. In addition to tracking, your system should include a way to invoice clients and make it easy for them to pay in their preferred method. Payment friction can be a huge headache for solopreneurs (e.g., the client wants to pay via credit card, but you dont have a way of processing credit cards). Payment-processing tools like Stripe or QuickBooks can handle multiple payment methods for you. They can also send automatic payment reminders to help you stay on top of outstanding invoices. Build systems earlybefore you need them When you don’t have basic operational infrastructure, you’re constantly rebuilding the parts of your business. Every proposal, every client interaction, and every project takes more time than it should. In addition to your time, the other cost is mental load. Without established systems, you’re making dozens of mini-decisions throughout the day. Where do I save this file? How do I structure this kickoff call? How can I collect project feedback? Each decision requires some of your energy that could be better spent in your business. When you’re figuring things out as you go, it shows up in delayed responses, inconsistent communication, and forgotten details. Its better to build systems earlybefore you feel like you need them. Its much easier to build when your workload feels manageable than when youre drowning. Operations will multiply your effectiveness. Every template you create will get reused dozens of times. Every workflow you document makes future decisions easier. Well-run solo businesses have invested time in systems that make smooth possible. {"blockType":"mv-promo-block","data":{"imageDesktopUrl":"https:\/\/images.fastcompany.com\/image\/upload\/f_webp,q_auto,c_fit\/wp-cms-2\/2025\/11\/work-better-1.png","imageMobileUrl":"https:\/\/images.fastcompany.com\/image\/upload\/f_webp,q_auto,c_fit\/wp-cms-2\/2025\/11\/work-better-mobile-1.png","eyebrow":"","headline":"\u003Cstrong\u003ESubscribe to Work Better\u003C\/strong\u003E","dek":"Thoughts on the future of work, career pivots, and why work shouldn\u0027t suck, by Anna Burgess Yang. To learn more, visit \u003Ca href=\u0022https:\/\/www.workbetter.media\/\u0022\u003Eworkbetter.media\u003C\/a\u003E.","subhed":"","description":"","ctaText":"SIGN UP","ctaUrl":"https:\/\/www.workbetter.media","theme":{"bg":"#f5f5f5","text":"#000000","eyebrow":"#9aa2aa","subhed":"#ffffff","buttonBg":"#000000","buttonHoverBg":"#3b3f46","buttonText":"#ffffff"},"imageDesktopId":91457605,"imageMobileId":91457608,"shareable":false,"slug":""}}
Category:
E-Commerce
Below, Melissa Bernstein shares five key insights from her new book, The Heart of Entrepreneurship: Crafting Your Authentic Recipe for Success. Bernstein founded a toy company, Melissa & Doug, with her husband, in 1988. In 2021, they launched their second company, Lifelines, a wellness brand offering sensory products to manage stress and enhance well-being. She is the entrepreneur-in-residence for the Inner MBA certification program created by Sounds True, LinkedIn, and Wisdom 2.0. She is also cofounder of Duke Universitys Melissa & Doug Entrepreneurs program. Whats the big idea? As we age, many of us lose touch with the childlike curiosity and wonder that once came so naturally. Yet, those are the very ingredients that fuel entrepreneurship. Everyone has the capacity to think creatively, solve problems, and innovate. But like any recipe, it requires a deliberate process. Listen to the audio version of this Book Biteread by Bernstein herselfbelow, or in the Next Big Idea app. 1. Develop a start-from-scratch mentality. Imagine walking into your kitchen each morning and seeing a completely empty potno leftovers, no old recipes, just a blank slate. Thats what I face every day as a creator: the daunting but exhilarating task of starting fresh. This mindset is essential for innovation. We cant rest on yesterdays ingredients. We must embrace a beginners mind, a state of utter unknowing, like a child who can see infinite possibilities and the extraordinary in the ordinary. This means letting go of ego, which is filled with fear and rigidity, and leaning into curiosity and exploration. Heres the litmus test: Are you truly passionate about what youre doing? If not, maybe its time to empty the pot, clean it out, and stir something entirely new. 2. Become an indiscriminate gatherer of ingredients. I love the word indiscriminate because it means at random and without careful judgment. To cook something new, you need a pantry overflowing with diverse ingredients. In entrepreneurship, those ingredients come from your life experiences. Follow your curiosity wherever it leads. Yes, wherever it leads, even if it seems odd and offbeat. Try new hobbies. Strike up conversations with complete strangers. Explore unfamiliar places, even within your own town. Every new experience is like a spice or herb that goes in your pantry and expands the creativity within it. At some point, one of those ingredients will spark something profound in you. Its called a crystallizing experience, coined by Howard Gardner. These moments will make you want to dive deeper and learn more. Curiosity is not about rushing to an outcome. Its about patience, confidence, and enjoying the process of discovery. 3. Let your ingredients simmer. This is the most challenging part of the creativity process because most people want to rush to the finish line. We have this tendency to want to reach the end goalto get to the noun instead of live the verb. Often, we throw all the ingredients into the pot too quickly. We dont allow it ample time to simmer and allow all those ingredients to combine and recombine. Because of that, the recipe is exactly the same as all those recipes in the past. It tastes the same every time. One of my favorite definitions of creativity is by an amazing researcher, Paul Torrance. He describes creativity as the imaginative recombination of elements from the past into new configurations needed in the present. The ingredients need time and space to recombine in new ways. So, we must give those ingredients time to simmer in the unconscious. What does this mean? You put ingredients in the pot, place the lid tightly, set the burner on low, and step away to allow the unconscious mind to do its magic. This simmering process is essential for new revelations. You must stop thinking about the problem and focus your mind on other thingscompletely. Our minds are so magical that even when focused elsewhere, we are still doing the work unconsciously of solving other problems. The process is personal, and what you choose to do depends on the problem youre solving and who you are. For me, nature is my muse. Being in nature when I have a complex problem to solve frees my mind from thinking about the problem, because I focus on the beauty around me. This is my gateway to that unconscious work. But for you, it may be something entirely different. Certain people may choose to listen to music, others drive, and some read. After minutes, days, or sometimes weeks of allowing your ingredients to simmer, that chefs kiss recipe emerges in a flash of intuition. However, sometimes that chefs kiss recipe never arises. Why? Because a key ingredient may still be missing. And thats okay. Its not meant to arise if it doesnt arise. We cannot rush the process without risking bland, derivative results. Allow the process and see what magic unfolds. 4. Invite others into your kitchen. Once you have a crystallized prototype of your ideaand only thendo you invite others to come into your kitchen and try it out. Theyre your taste testers, so to speak. But too often people seek feedback much too early, before their idea is crystallized in their own mind. This is a problem because then their unique idea or original take on an existing idea gets watered down by other peoples opinions and turns into something generic. Protect your vision until its strong enough to stand on its own, its roots deep. When you are ready to invite tasters into your kitchen, make sure they are your target audience. These are the people who would actually choose your restaurant and purchase items on your menu. If you choose those who are not your target audience, you will get feedback that is not helpful to your particular concept. The feedback from your target market is invaluable, but it doesnt mean you take every piece of feedback they give you and use it to change your recipe. In fact, you must filter every bit of feedback through your vision. Remember, no one with a clear vision ever uses all the feedback they receive. They pluck out those most relevant and salient pieces. Use those to iterate on and improve the recipe, then get rid of the rest. 5. Embrace imperfection and evolution. I am a perfectionist and had a very hard time, early in my career, letting anything leave my brain or our office and go out into the world. To overcome this, I created the 80% rule. Basically, when something feels about 80% ready, I release it into the world. If I waited for it to achieve 100%, I would never have launched a single product because nothing is ever 100% ready. I realized that I just had to do my best. I had to put everything I could into my product, allow ample simmering, let testers into my kitchen, and thenwhen I could think of nothing more to doI had to close my eyes, hold my breath, and release it into the world, recognizing that its not at 100%. Without releasing it into the world, I could never get closer to that 100%: Let my consumers try it out, test it, and give me feedback. Then, I continue to hone, improve, and perfect it so that over time, every product gets closer to 100%. Does it ever get there? I dont think so. Ive had some that maybe are at 98%, but there is alway something that can be improved. Every idea, every product is a continual work in progress, constantly evolving and improving. And isnt that the joy of life? That mindset keeps innovation alive. So, whether you are inventing a toy, a service, a company, or simply reigniting your own sense of wonder, the recipe is completely the same and something we all can engage in time and again, in the following order: We start from scratch. As Buddhist monk Shunryu Suzuki said, In the beginners mind there are many possibilities, but in the experts there are a few. We gather ingredients. We follow our curiosity wherever it leads and stock the pantry in our mind with disparate ingredients, not knowing yet how theyll be used. We simmer those ingredients that captivate our attention most. If you have the right ingredients in the pot, in a matter of time, that amazing chefs-kiss recipe will emerge. We invite taste-testers into our kitchen. These people should be part of your target audience. Listen to their feedback and filter it through the lens of your vision, incorporating the ones that make sense and letting go of the rest. We set it free. We share it with the world before its perfect. The heart of entrepreneurship is about reconnecting with the spark we all once had and realizing its still within, waiting to be rekindled. Enjoy our full library of Book Bitesread by the authors!in the Next Big Idea app. This article originally appeared in Next Big Idea Club magazine and is reprinted with permission.
Category:
E-Commerce
Every season, the Next Big Idea Club editorial team reviews dozens of upcoming books to curate a selection of the most exciting, must-read nonfiction titles. We start with a broad pool of nominees from which we identify a small handful of finalists and, ultimately, an official season selection. Today, its our pleasure to share our list of five finalists for Season 29! Without further ado, the new books were most excited about right now are . . . The Way of Excellence: A Guide to True Greatness and Deep Satisfaction in a Chaotic World By Brad StulbergPublication Date: January 27, 2026 A practical guide to realizing our potential amid the chaos of modern life and learning how to reconnect to ourselves, our work, and each other by focusing on the pursuit of excellence. View on Amazon Why We Click: The Emerging Science of Interpersonal Synchrony By Kate MurphyPublication Date: January 27, 2026 Why do you immediately click with some people while others just as inexplicably turn you off? Do people emit vibes? Is it possible to read a room? Are bad habits contagious? Kate Murphy answers these and other fascinating questions. View on Amazon The Other Side of Change: Who We Become When Life Makes Other Plans By Maya ShankarPublication Date: January 13, 2026 A revelatory exploration of the ways we can find meaning in the tumult of change, from a renowned cognitive scientist. View on Amazon A World Appears: A Journey Into Consciousness By Michael PollanPublication Date: February 24, 2026 A panoptic exploration of consciousnesswhat it is, who has it, and whyand a meditation on the essence of our humanity. View on Amazon How to Live a Meaningful Life: Using Design Thinking to Unlock Purpose, Joy, and Flow Every Day By Bill Burnett and Dave EvansPublication Date: February 3, 2026 A groundbreaking guide to transforming your daily routine into one brimming with joy, purpose, and meaning. View on Amazon Mattering: The Secret to a Life of Deep Connection and Purpose By Jennifer Breheny WallacePublication Date: January 27, 2026 A landmark book that introduces a transformative new framework to confront the loneliness, burnout, and lack of purpose so many of us face today. View on Amazon Flourish: The Art of Building Meaning, Joy, and Fulfillment By Daniel CoylePublication Date: February 3, 2026 A science-based, practical blueprint for cultivating a lifeat work and at homefull of belonging, joy, and vitality. View on Amazon Intentional: How to Finish What You Start By Chris BaileyPublication Date: January 6, 2026 A productivity expert distills a decade of deep research on productivity to deliver a profound, practical, and counterintuitive road map to getting things done. View on Amazon The Mattering Instinct: How Our Deepest Longing Drives Us and Divides Us By Rebecca Newberger GoldsteinPublication Date: January 13, 2026 Drawing on biology, psychology, and philosophy, Goldstein argues that this need to matterand the various mattering projects it inspiresis the source of our greatest progress and our deepest conflicts. View on Amazon The Key Ideas in 15 Minutes If you are going to get anywhere in life, you have to read a lot of books, Roald Dahl once famously said. The only trouble is, reading even one book from cover to cover takes hoursand you may not have many hours to spare. But imagine for a moment: What if you could read a groundbreaking new book every day? Or even better, what if you could invite a world-renowned thinker into your earbuds, where they personally describe the five key takeaways from their work in just 15 minutes? With the Next Big Idea app, weve turned this fantasy into a reality. We partnered with hundreds of acclaimed authors to create Book Bites, short audio summaries of the latest nonfiction that are prepared and read aloud by the authors theselves. Discover cutting-edge leadership skills, productivity hacks, the science of happiness and well-being, and much moreall in the time it takes to drive to work or walk the dog. I love this app! The Book Bites are brilliant, perfect to have in airports, waiting rooms, anywhere I need to not doomscroll You guys are the best! Missy G. Go Deeper with a Next Big Idea Club Membership The Next Big Idea App is free for anyone to tryand if you love it, we invite you to become an official member of the Next Big Idea Club. Membership grants you unlimited access to Book Bites and unlocks early-release, ad-free episodes of our LinkedIn-partnered podcast. You also gain entry to our private online discussion group, where you can talk big ideas with fellow club members and join exclusive live Q&A sessions with featured authors. For a more focused learning experience, we recommend a Hardcover or eBook Membership. Every two months, we select a new nonfiction book as the must-reads of the season. We then send a hardcover copy straight to your doorstep, or eBook versions to your favorite digital device. We also collaborate with the authors of selected books to produce original reading guides that take you step-by-step through their most life-changing ideas. And yes, its all available through the Next Big Idea app. My biggest Thank You is for the quality of book selections so far. I look on my shelf and see these great titles, and I find myself taking down one or two each month to reread an underlined passage. Full marks to all involved! Tim K. Learn Faster, from the Worlds Leading Thinkers Whether you prefer to read, listen, or watch, the Next Big Idea is here to help you work smarter and live better. Wake up with an always-fresh Idea of the Day, the perfect shot of inspiration to go with your morning coffee. Then dive into one of our Challenges, handpicked collections of Book Bites that form crash courses in subjects like communication, motivation, and career acceleration. Later, watch the playback of an interview with U.S. Surgeon General Vivek Murthy, Stanford psychologist Jennifer Eberhardt, or philosopher John Kaag. And be sure to check the Events tab in the app, so that you can join an upcoming live Q&A and personally chat with the next featured thought leader. If youre hoping to grow as a person or as a professional, we hope youll join us and tens of thousands of others who enjoy the Next Big Idea. Get started by downloading the app today! Enjoy our full library of Book Bitesread by the authors!in the Next Big Idea app. This article originally appeared in Next Big Idea Club magazine and is reprinted with permission.
Category:
E-Commerce
In the midst of economic uncertainty, polarizing politics, global conflict and a future that is largely out of focus, many consumers are continuing to fight the good fight when it comes to using their dollars to drive positive change. It’s the 13th year that I have helped run an annual survey on the momentum of socially responsible spending, nonprofit giving, and earth friendly practices, called the Conscious Consumer Spending Index. This year we found that despite a worsening view of the state of the world, consumers are holding firm in their support of conscious brands: A majority of respondents said they were actively supporting purposeful companies, while roughly a third plan to increase the amount they spend on socially responsible products and services in 2026. Digging deeper into the data, we identified several questions that are worth serious consideration. Below are four mission critical issues that purpose-driven individuals and organizations should meditate on as we enter a new year. 1: Is being socially responsible an all or nothing proposition? In our study, one third of consumers reported boycotting specific companies or brands because they were not socially responsible, and 31% said they had encouraged family or friends to avoid a company or product because it was not socially responsible. In spirit, this enthusiasm is a positive. However, it is important to evaluate where we are setting the bar for brands. While there are examples of companies who have clearly crossed lines and are easily categorized as not socially responsible, there are many organizations who are on a journey toward being a good company and experiencing setbacks and growing pains along the way. There is a big difference between a company who has no moral compass and no regard for whats best for its people, the community and the environment, compared with a company who is pure in its intentions to be more purposeful but not yet perfect in its execution. As a result, we must strike a balance: holding companies accountable to a set of meaningful standards without being elitist and too quick to cancel a brand for not yet checking all the boxes when it comes to being socially responsible. Set the bar too low, and the bar means nothing. Set the bar too high, and many organizations might decide being a good brand is out of their reach. 2: Should we separate politics from purchases when it comes to socially responsible brands? Consumers want good brands to take stands. When asked if socially responsible brands should weigh in on cultural and political issues, 36% said yes. Another 34% said it depends on the specific situation. Only 21% percent of respondents said no, while 9% had no opinion on the matter. Those who want brands to choose sides represent the most conscious of consumers. More than half (55%) plan to increase their spending on socially responsible goods and services in 2026. This mindset is potentially polarizing and counterproductive when it comes to advancing the conscious consumerism movement. Showing preference to brands who prioritize their community, their workers, the environment and society at large is different from aligning with these same brands based on their activism on specific issues. We are experiencing an unprecedented divide when it comes to politics in this country. It is worth debating whether it is wise to mix political leanings with mission and purpose when evaluating whether a company is socially responsible. At the end of the day, should socially responsible behaviors be a partisan issue? 3: Are we doing enough to raise awareness and understanding of brands doing good? On the whole, awareness remains a key issue when it comes to socially responsible brands. Collectively, those who are a part of this movement should consider doubling down on efforts to spread the word and educate consumers. As an example, our research shows that 75% of Americans still arent familiar with the concept of a B Corp. While weve made progress on this front in the last decade, we are still falling far short of where we need to be to advance the overall movement and reinforce the right behaviors. In addition to raising general awareness, we also need to help consumers identify specific brands to support. Most consumers can accurately articulate what makes a company socially responsible, but when they find themselves in real world consumption scenarios, the good choice is not obvious enough. When we ask consumers to name a company or organization that is socially responsible, Amazon and Walmart continue to dominate responses. Brands like Patagonia and Ben & Jerrys are also popular answers, but overall this data point reinforces the fact that most consumers do not have a working filter for separating purposeful brands from those who are not actually mission driven. The most frequent way consumers make this decision is by reading packaging labels. We need to equip them with better tools and encourage them to be more proactive if they are serious about being purposeful when shopping. 4: Is increasing interest in conscious consumerism bad news for nonprofits? When comparing nonprofit giving trends with the trajectory of conscious consumerism, the CCSIndex data shows that charitable donations have lagged behind socially responsible spending since 2017. The gap is widening, driven by a youth movement that is more likely to do good by shopping responsibly versus making financial contributions to causes. For Americans ages 18-34, 31% prefer to give back by buying socially responsible products and services instead of donating to charity, compared to 27% of those who are 35-54, and 17% of Americans who are 55 or older. The youngest cohort was the least likely to have contributed financially to a charity in the previous year. While some of this can be chalked up to financial constraints for younger individuals, that likely isnt the entire story. Historically, giving levels have increased as individuals move into older age brackets and are more financially able to give. Evidence suggests a shift is occurring among Millennials and Gen Z toward alternative giving channels, and that this shift might just stick as they age. Specifically, it seems clear that younger Americans favor conscious consumerism over charitable donations. Its less clear what should be done about this trend. Regardless, charities should be paying close attention to where things are headed and how their fundraising strategies can evolve.
Category:
E-Commerce
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