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The federal government signaled a new direction in federal funding this week when it announced plans to put as much as $150 million into a private semiconductor startup. Instead of a grant or a loan, the government would take an equity stake. It’s a meaningful departure from how federal funding has traditionally operated. For years, federal R&D support came structured as non-dilutive grants and Small Business Innovation Research (SBIR) and Small Business Technology Transfer (STTR) awards that didn’t require equity concessions. An early-stage company proves its idea with federal support, investors wait for validation, and the company grows. If the government begins converting grants into equity stakes, that calculus changes fundamentally. A quiet shift The semiconductor deal is the latest in what has otherwise been a relatively quiet shift taking place inside the federal funding system as the Trump administration considers treating some grants like venture investments. For founders, this creates genuine uncertainty. The government has not yet defined the rules of engagement for what ownership in a startup means. There are no clear answers about how much equity might be taken, how dilution would work over time, when the government expects a return, or who would manage these positions. Startups already struggle to keep their capitalization tables clean enough for private investment. Adding a federal agency to the picture introduces new friction. While experienced investors routinely ask about investor composition before committing capital, even seasoned ones may hesitate if the answer includes “the United States government.” History lessons There is instructive history here. Twenty years ago, the state of Texas launched the Emerging Technology Fund with the goal of supporting high-growth technology companies through a venture model. The fund encountered structural problemsincluding non-dilution clauses that prevented it from being fairly diluted alongside other investorsthat ultimately undermined its portfolio companies’ growth. New investors wouldn’t fund them because the risk was not shared fairly. The lesson is clear: Public capital can be valuable, but if it ignores downstream market dynamics and investor expectations, it can choke off the very growth it intends to catalyze. The timing of this equity push is particularly concerning given that SBIR and STTR programshistorically the backbone of non-dilutive federal support for early-stage companiesexpired on September 30, 2025, and remain unauthorized. With traditional grant pathways frozen and equity stakes emerging as the new model, founders face unprecedented uncertainty about federal funding structures. The scale of this disruption is significant: These programs typically distributed approximately $4.73 billion annually to support scientific progress and early company formation. That scale alone makes it essential to understand how any replacement federal support structure would function. Program officers are experts in research evaluation and scientific merit. They are not trained to make venture-style assessments about valuation, equity terms, or long-horizon return timing. Asking them to perform both roles simultaneously creates tension. Conversely, finance-oriented staff who understand investment models are not necessarily equipped to evaluate frontier science. These programs do not operate like traditional venture funds. Ripple effects If the federal government proceeds with equity investments, it must understand the implications for early-stage companies and the ripple effects that follow. If federal agencies become equity holders, they will need to establish clear standards: How are positions structured? Who holds them? When is liquidity expected? How does the relationship evolve as companies raise capital? How are equity percentages, dilution rights, and board representation determined? These decisions cannot be improvised. They determine whether private investors engage or walk away. Startups also need to reconsider their assumptions about federal programs. If equity or royalty components begin appearing, founders must decide what they are prepared to trade for early capital. They’ll need to understand how those terms affect later fundraising rounds and how private investors react to a federal stakeholder at the ownership table. Digital health and medtech founders already have to navigate a complex landscape of regulatory pathways and clinical validation procedures. Having to decipher unclear investment rules from an early funder is more likely to stymie growth than accelerate it. Eyes wide open That’s not to say startups should avoid federal funding if equity is introduced. They may simply need to approach it with clear-eyed expectations about the long-term implications. There is opportunity here if the federal government establishes clear rules. Beyond Texas, other states have experimented with public venture approachessome that helped companies grow, others that created lasting complications. If policymakers systematically study both categories, they can avoid repeatable mistakes. The worst outcome would be moving forward without a framework and discovering too late that the system discourages private capital, slows company formation, or generates new burdens on innovators, investors, and taxpayers. Policymakers have a responsibility to design federal equity participation that is predictable enough that companies aren’t blindsided by unclear terms, and transparent enough that private investors understand the government’s expectations and governance role. Otherwise, having Uncle Sam on your capitalization table may come with complications no one is prepared to manage.
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E-Commerce
Since exercise can make you smarter, less stressed, and happier, Google decided to find ways to help employees exercise more often. The research team assigned employees to one of three groups: People in one group were asked to pick a convenient two-hour window, and to follow a strict routine: something along the lines of work out at 6 p.m. every day. They then received a financial reward every time they worked out. People in a second group followed a flexible plan, working out whenever they wished. They also received a financial reward every time they worked out. People in the third group (the control group) were simply encouraged to work out more: no routine, no plan, no financial reward pay. Unsurprisingly, getting paid to exercise worked a treat: People in the routine and the flexible groups worked out more often than those in the control group. More surprisingly, after four weekswhen the exercise habit was theoretically established, and the researchers stopped paying participantsthe flexible group (the people who followed a plan) were more than twice as likely to keep working out than the strict group (the people who had established a rigid routine). Sound odd? Possibly, since high achievers love to talk about consistently following their rigid (especially morning) routines. Problem is, routines are great until something disrupts that routine. In fact, the more rigid your routine, the more likely your routine will occasionally get disrupted. Something comes up, and you have to miss todays 6 p.m. workout? There goes your routine for the dayand since habits are a lot easier to break than form, tomorrows workout is also in peril. (Decades into exercising regularly, if I miss two workouts in a row, its still really hard to make myself work out on the third day.) The flexible group? Their exercise wasnt tied to a specific routine or time. They often worked out when they planned, but sometimes they worked out when they could. Or they squeezed in a shorter workout. They wanted to work out, and taking a flexible approach gave them the latitude to figure out how to make it happen. The difference? A somewhat flexible approach isnt a routine; its a practice. Here are a few examples of the difference: Making cold calls every day between 4 p.m. and 6 p.m. is a routine. Making 10 cold calls by the end of every day is a practice. Holding an all-hands Zoom call every day at 10 a.m. is a routine. Checking in with one or two employees by the end of every day to see if they need help is a practice. Eating broccoli and a sweet potato for lunch every day is a routine. Getting four or five servings of vegetables every day is a practice. Routines are what you do. Practices are also what you do, but more important, they shape who you are. Cant make cold calls at 4 p.m.? If you truly believe sales cures all and you make selling a practice, youll catch up later. Or make a few calls earlier in the day. Cant hold an all-hands Zoom call at 10 a.m.? If you truly believe your job is to motivate and develop employees, youll make checking in with employees a practice. Youll stop by and chat with someone on your way to your office. Or youll spend a few minutes pitching in on the shop floor. If what you want to do is important, youll find a way. As Ryan Holiday writes about routines and practices: The difference is in the flexibility.One is about daily rhythm. The other is a lifelong pursuit. One can be ruined by something as simple as hitting the snooze button one too many times or getting called into work unexpectedly. The other can adapt accordingly.One (a routine) is something you made up. The other (a practice) is something you do. Routines are fine, but if something happens to disrupt your routine, take a step back and focus on the goal your routine is designed to help you achieve, and then just achieve that goal in a different way. Never lose sight of the fact that every element in a routine is goal-driven, and there are a variety of ways to achieve a goal. To grow sales. To check in with employees. To monitor performance. To get customer feedback. To do almost anything. If you can follow a certain routine, great. I eat the same thing for breakfast every day. Thats easy. The only way its hard is if I let myself run out of protein bars. In most cases, though, routines are tough to consistently follow. Thats where practices come in. I want to live a longer, healthier life, so I try to work out every day. Most days, thats around 4 p.m. But sometimes its as late as 7 p.m., and other times earlier in the day. Most of the time that involves an hour or so of lifting, but if I cant get in a full hour, Ill modify what I do. If I cant use weights, Ill do bodyweight exercises. If lifting was a rigid routine, having to adapt would be irritating, and maybe even feel defeating. Since lifting is a practice, having to adapt is actually fun. (The other day I only had 30 minutes or so to work out, so I did 400 pushups and 400 vertical leg lifts.) As Holiday would say, working out isnt something I made up. Its what I do. Exercise is a lifelong pursuit. And I can keep doing it because, instead of a rigid routine, its a flexible practice that allows me to adapt to whatever the day might bring. Jeff Haden This article originally appeared on Fast Companys sister publication, Inc. Inc. is the voice of the American entrepreneur. We inspire, inform, and document the most fascinating people in business: the risk-takers, the innovators, and the ultra-driven go-getters that represent the most dynamic force in the American economy.
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E-Commerce
Decades after selling Americans on the idea of jumping through transactions with online strangers, Craig Newmark is trying to get them to hold off on clicking through. Last September, the Craiglist founder-turned-philanthropist and tech-policy activist launched Take9, a program pushing a nontechnical response to the complex problems of online scams and frauds. Traditionally, security advice has focused on tools: Install security updates promptly, use a password manager, enable multifactor authentication, and upgrade to passkey logins if you can. But phishing scams, misinformation campaigns, and other digital attempts to part people from their money, or their account credentials, evolve constantly. They usually retain one common element, though: They aim to provoke a response rooted in fear or anger, not thought. In fewer words, theyre targeting your lizard brain. Take9s advice doesnt involve any software or settings: Simply take a nine-second pause and think before you click, download, or share. Newmark has been working on the problems of digital security for a long time. But his previous efforts were aimed more at professionals. Take9 is aimed at individuals with fingers poised over a touchscreen, a mouse, or a keyboard, uncertain of what to do next. No one is looking out for regular peopleand that’s how I identify, if nothing else because I’ve been a customer-service rep for the great majority of my work life, Newmark says on a video call. We all need a hand in terms of protecting ourselves, our families, our homes. The federal government seems less likely to lend that hand after the Trump administrations deep cutbacks of federal cybersecurity staffing and programs. With Take9, Newmark is trying to help people help themselves in a low-tech way. Please hold up Waiting can give your noggin a chance to downshift. Thats the core advice of Take9. There’s some behavioral research which suggests you wait a little while, and they typically cite 9 or 10 seconds before you actually go in and click things, Newmark says. He cites his own past misadventure rushing to buy some knockoff Ray-Ban sunglasses: I only realized after that I gave bad people my credit card number. Compromised credit cards are relatively easy to fix. A hacked email account or social media presence can, by contrast, leave a much wider blast radius. And the messages trying to spoof or scare us into giving up critical credentials keep coming, because the attackers know that few of us can resist the urge to click. It’s an ongoing problem with certain members of the family, but I will not disclose specifics, because Mrs. Newmark would yell at me, Newmark says. As secondary steps to learning to take a beat before a click, the Take9 site offers pointers on the usual technological countermeasures, such as using a password manager and upgrading to passkey logins. (We would take exception with the sites recommendation to avoid public Wi-Fi; the advent of nearly universal encryption between sites and browsers should relegate that outdated advice to tech-myth status.) It also invites visitors to sign up for a mailing list for updates on its campaign, partners, and useful resources. Incremental improvements Newmark isnt counting only on more self-aware behavior to slow the flood of attacks. I think progress is being made, he says, pointing first to the rise of more secure domain-name-service systems that encrypt lookups of site names to prevent an attacker from shunting a visitor to a hostile look-alike. Hes also optimistic about threat-sharing partnerships such as Global Signal Exchange, launched in October by Google and the industry groups DNS Research Federation and Global Anti-Scam Alliance. GSE, which Newmark supported with a $1 million contribution in December, lets member firms share data about attackers and attacks confidentially to coordinate responses and research into future threats. Newmark says hes already benefited from Googles addition of on-device AI to screen calls and messages from noncontacts for likely scam patterns, demoed at Google I/O two years ago and initially shipped in March. Of course, AI is a weapon that can point either way: AI-generated people can now convincingly imitate real ones. And this attack isnt just a problem for IT hiring. Businesses have been scammed out of millions of dollars by AI deepfakes. Newmark suggests that families agree on a code word that only they would know but allows that there might be something better. Many security experts think there is. The recommend that if youre in doubt about a call from somebody who sounds like a friend or family member, hang up and call them back directly. Or ask the caller about something that only the real person would be in a position to know. What does success look like? Can a project with a goal as subjective as making people a little more street-smart online have a definable finish line? Real success would look like ransomware scammers simply giving up because protections were that good, Newmark says. Scammers would find other crime to exploit. But he also allows that those are impossible metrics. Those are examples of the perfect, and were not going to get there, he says, noting that hes in it for the long haul. Newmark says he still gets angry about the idea of somebody trying to rip off his customers. I take it personally, and I think everyone involved in any kind of platform should feel the same way, he says. It should piss them off.
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E-Commerce
Ellie Ghassali was on a plane back to the U.S. from Sydney when he spilled red sauce on his new phone. The phone still had its screen protector on, so he just peeled it off, and the red sauce was gone. At this very moment, an idea popped into his head: What if you could “peel off” your dinner plate in a similar way?Ghassali, who lives in New Jersey, is now the founder and CEO of Peelware, a company that makes disposable, peelable dinnerware that is biodegradable and compostable. Plates come in stacks of 15, meaning that you eat on the top layer, peel it off and compost it when you’re done, then eat anew on the next layer (the 14th). And then the next layer (the 13th), and so on. This reduces the need for single-use plastic plates, which are wasteful and often end up in a landfill. The concept is also more sustainable than the typical plant-based disposable plate, because it uses even less material per plate (considering one plate is basically as thin as parchment paper).The leakproof material, which took three years to develop and is now FDA-approved, feels a bit like parchment paper, but it’s more pliable. And each layer is made of plant-based wood pulp and sugarcane, with a sand-based coating. There is no wax, plastic coating, or PFAS (forever chemicals), which some parchment paper is treated with. And plates are just the beginning.[Photos: Peelware]Convenience has long fueled the American market. By some estimates, the U.S disposable tableware industry was worth $10 billion in 2025, and is showing no signs of slowing in the near future. While plastic ruled the industry for years, many brands are now rushing to make more sustainable alternatives, like World Centric or Repurpose, which make plant-based compostable plates and cutlery from annually renewable plants like sugarcane or bamboo. Peelware is part of that ecosystem, though it also comes with a reinvented UX.A paper plate made with 12 tons of pressureShortly after Ghassali got off the plane, he rushed home to make a prototype in his garage. The first prototype consisted of two regular plates that he ran over with his car in order to test how they would bond when compressed under immense pressure.Three years and 12 different models later, Peelware plates are now made by compressing layers with a hydraulic press. Ghassali explains that there are no additive layers or glues between each layer. What holds them together is simply 12 tons of pressure, as well as a cleverly designed edge that folds down to prevent layers from coming apart. “There’s nothing like this paper,” he says. “You can’t get it anywhere else.”Since Peelware launched in July, the company has sold 6,000 units. Earlier last year, the company had launched with a white version that Ghassali ended up retracting, as it was bleached with chlorine. His team couldn’t fulfill the first batch of orders, which left many customers angry enough to vent on Reddit. But Ghassali says the company has now reverted to a natural, unbleached material, and is back in business and fulfilling orders. They can ship internationally, thanks to collaborations with paper mills around the world.At-home testing has mixed (but mostly good) resultsWhen I tried the plates at home, I was a little skeptical. The layers were so thin I couldn’t believe my knife wouldn’t slash through the paper. I also worried that saucier foods would leak through to the bottom layer. So I decided to stress-test them with two of the oiliest foods I had in my fridge: first, leftover noodles with chili crisp; then, gnocchi with pesto. I also poured a spoonful of olive oil and left it sitting on the plate for two hours.The result took me by surprise. No amount of scratching cutlery against the plate did any damage. None of the olive oil seeped through. The pesto dish left the underneath layer slightly more wrinkled than it was, but none of the oil had actually leaked through. The only meal that appeared to pose a slight challenge was the noodle dish, which showed a couple of oily patches on the layer below. That night, the underneath layer smelled like chili crisp, but the smell was gone by the following morning. (Ghassali says the company will soon be releasing a new version in which each layer is 25% thicker, which may remedy the problem.)For now, Peelware sells peelable plates, which it calls Peelplates. In spring 2026, the company will also launch Peelbowls with the same folded edge, and later on, Peelcups and Peeltrays. Peelable cutting boards are also in the pipeline, which Ghassali sees as a safer alternative to the countless plastic boards out there that release microplastics when you run a knife through them.To be sure, wooden cutting boards remain your best bet, and ceramic dinnerware isn’t going anywhere. But next time you’re throwing a casual party with 20 people busying around in your kitchen, peelable plates just might be your new best friend.
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E-Commerce
Remember that scene in The Devil Wears Prada when Miranda Priestly silences Andy Sachs with a perfectly delivered monologue about a cerulean blue sweater? Andy had dismissed it as trivialjust another fashion detail. But Miranda’s lesson wasn’t about the sweater. It was about power: When you think you’re outside the system, you’re actually reinforcing it. You can’t opt out of the fashion system. You can only choose whether you’re aware of it. In an era obsessed with authenticity, what we wear is the first language we speak. Yet most leaders remain unconscious of this language’s strategic power. They treat their closets like personal decisions rather than professional assets. They should reconsider. The Hidden Cost of Misalignment Leaders are increasingly discovering what fashion psychologists have long known: Appearance isn’t superficial. It’s foundational. What you choose to wear tells peoplein millisecondsabout your authority, perspective, and influence. It encodes identity, status, belonging, and intent. For leaders managing organizational stress, navigating role transitions, or recovering from burnout, this matters far more than aesthetics. {"blockType":"mv-promo-block","data":{"imageDesktopUrl":"https:\/\/images.fastcompany.com\/image\/upload\/f_webp,q_auto,c_fit\/wp-cms-2\/2026\/01\/i-16x9-figure-thinking.jpg","imageMobileUrl":"https:\/\/images.fastcompany.com\/image\/upload\/f_webp,q_auto,c_fit\/wp-cms-2\/2026\/01\/i-16x9-figure-thinking_0b545c.jpg","eyebrow":"","headline":"\u003Cem\u003EWonderRigor Newsletter\u003C\/em\u003E","dek":"","subhed":"Want more insights, tools, and invitations from Dr. Natalie Nixon about applying creativity for meaningful business results and the future of work? Subscribe \u003Ca href=\u0022https:\/\/urldefense.proofpoint.com\/v2\/url?u=https-3A__figure-2D8-2Dthinking-2Dllc.kit.com_sign-2Dup\u0026amp;d=DwMFaQ\u0026amp;c=euGZstcaTDllvimEN8b7jXrwqOf-v5A_CdpgnVfiiMM\u0026amp;r=xHenyQfyc6YcuCNMBsOvfYGQILM1d1ruredVZikn4HE\u0026amp;m=F383gnrChFhYKPhcpNHI1hY3o58IHIn_LkB5QJDrs3G5Wfft-DcucUO4UEmGO7GZ\u0026amp;s=JlJm7GyKCJvPW0jyrsfTFtinteKDitN13vfPZiuJnP8\u0026amp;e=\u0022 target=\u0022_blank\u0022 rel=\u0022noreferrer noopener\u0022\u003Ehere\u003C\/a\u003E for the free WonderRigor newsletter at Figure8Thinking.com","description":"","ctaText":"Learn More","ctaUrl":"http:\/\/Figure8Thinking.com","theme":{"bg":"#3b3f46","text":"#ffffff","eyebrow":"#9aa2aa","subhed":"#ffffff","buttonBg":"#6e8ba6","buttonHoverBg":"#3b3f46","buttonText":"#ffffff"},"imageDesktopId":91470060,"imageMobileId":91470061,"shareable":false,"slug":""}} Jennifer Heinen, a fashion psychologist who works with organizational leaders, puts it plainly: Clothing functions as a semiotic system. Your wardrobe sends signals whether you intend to or not. As Heinen likes to remind us, Clothing is not the solution to everythingbut it is the first layer of contact. The question isn’t whether you’re communicating through fashion. It’s whether you’re doing it consciously or by default. The problem emerges when there’s friction between your internal reality and external presentation. When someone emerges from burnout but is still wearing the costume of their old role, for instance, they create internal discord. The nervous system feels the mismatch. They perform coherence while experiencing fragmentation. This triggers constant self-monitoringthe exact nervous system stress that deepens burnout. The 3 R’s: A Framework for Intentional Alignment Heinen has developed a recognition-regulation-repair framework that gives leaders a practical road map. It’s designed not as a makeover strategy, but as a nervous system intervention. Recognition addresses identity. It’s about feeling seen and contextually understood rather than misread or self-edited. When a leader transitions into a new role, the first step is recognizing what’s no longer accurate about how they’re being perceived. Often, they’re still dressed for the identity that once kept them safe. Regulation focuses on the nervous system itself. This is where fashion psychology becomes a strategic tool. By intentionally shifting clothing choicesremoving restrictive or sensory-overloading pieces, choosing fabrics and fits that support rather than stress the bodyleaders can influence their own emotional stability and cognitive clarity. When a leader feels supported by what they’re wearing, decision-making under pressure improves. Fatigue decreases. Emotional resilience strengthens. Repair addresses transition. It involves intentionally marking the end of one phase and the beginning of anothernot just cognitively, but physically and emotionally. This prevents the kind of liminal anxiety in which people aren’t quite ready to let go of old identities. By curating a new look that reflects who they’re becoming, leaders give their nervous system permission to integrate change rather than resist it. Moving From Performance to Presence Here’s the tension most leaders live in: They invest heavily in mental health and physical fitness, yet they largely ignore emotional recovery. During times of economic uncertaintywhen leaders manage layoffs, absorb team stress, and navigate complex organizational changethe emotional toll is significant. Yet corporate wellness conversations rarely address it. Fashion psychology fills that gap. Clothing choices become a strategic intervention for emotional resilienceone of the most accessible tools available. When appearance and identity align, you eliminate the energy drain of code-switching. You move from constant self-monitoring to coherent presence. You show up as yourself rather than performing a version of yourself. This is what I call “inside-out leadership.” It’s an authentic way of guiding teams in which leaders tap into personal experience and intuition, and encourage their teams to do the same. It requires vulnerabilitya willingness to signal, through how you show up, that you’re genuinely aligned with what you’re doing. Your wardrobe either supports this or undermines it. The Real Power: Magnetism Over Beauty Tina Turner distinguished between beauty and magnetism in a way that reframes this entire conversation. In the mid-1980s, she spoke openly about self-confidenceowning her attractiveness and presenceas her source of power in an industry shaped by sexism and racism. Attractiveness, she understood, isn’t about conventional beauty standards. It’s about magnetism: the pull that comes from excellence and authentic confidence in your craft. Fashion psychology operates the same way. It doesn’t create something false. It amplifies what’s already true about a leader’s capability. The real power isn’t in looking good. It’s in looking aligned with what you actually do well. Your wardrobe strategy becomes a competitive advantage rooted in authentic capability, not superficial polish. 3 Actionable Steps for Leaders If you’re ready to treat your closet like a strategic asset rather than a personal preference, start here. 1. Audit for alignment. Spend a week noticing which pieces make you feel most capable, clear-headed, and present. Which ones trigger self-monitoring or discomfort? Which ones feel congruent with who you’re becoming (not who you were)? Document patterns. Your nervous system already knows what’s working. 2. Identify your identity markers. Work with a stylist or simply journal through three words that represent the essence of how you want to show up as a leaderconfident, accessible, bold, precise, or whatever resonates. Then test every wardrobe decision against these markers. If a piece doesn’t align with all three, it doesn’t belong. 3. Mark your transitions intentionally. If you’re moving into a new role or emerging from a difficult period, resist the urge to stay in old uniforms. Curate one or two anchor pieces that signal the new phase. Make it physical. Make it visible. Let your nervous system know you’re really moving forward. The wardrobe you choose is a form of leadership communication. Make sure you’re saying what you mean. {"blockType":"mv-promo-block","data":{"imageDesktopUrl":"https:\/\/images.fastcompany.com\/image\/upload\/f_webp,q_auto,c_fit\/wp-cms-2\/2026\/01\/i-16x9-figure-thinking.jpg","imageMobileUrl":"https:\/\/images.fastcompany.com\/image\/upload\/f_webp,q_auto,c_fit\/wp-cms-2\/2026\/01\/i-16x9-figure-thinking_0b545c.jpg","eyebrow":"","headline":"\u003Cem\u003EWonderRigor Newsletter\u003C\/em\u003E","dek":"","subhed":"Want more insights, tools, and invitations from Dr. Natalie Nixon about applying creativity for meaningful business results and the future of work? Subscribe \u003Ca href=\u0022https:\/\/urldefense.proofpoint.com\/v2\/url?u=https-3A__figure-2D8-2Dthinking-2Dllc.kit.com_sign-2Dup\u0026amp;d=DwMFaQ\u0026amp;c=euGZstcaTDllvimEN8b7jXrwqOf-v5A_CdpgnVfiiMM\u0026amp;r=xHenyQfyc6YcuCNMBsOvfYGQILM1d1ruredVZikn4HE\u0026amp;m=F383gnrChFhYKPhcpNHI1hY3o58IHIn_LkB5QJDrs3G5Wfft-DcucUO4UEmGO7GZ\u0026amp;s=JlJm7GyKCJvPW0jyrsfTFtinteKDitN13vfPZiuJnP8\u0026amp;e=\u0022 target=\u0022_blank\u0022 rel=\u0022noreferrer noopener\u0022\u003Ehere\u003C\/a\u003E for the free WonderRigor newsletter at Figure8Thinking.com","description":"","ctaText":"Learn More","ctaUrl":"http:\/\/Figure8Thinking.com","theme":{"bg":"#3b3f46","text":"#ffffff","eyebrow":"#9aa2aa","subhed":"#ffffff","buttonBg":"#6e8ba6","buttonHoverBg":"#3b3f46","buttonText":"#ffffff"},"imageDesktopId":91470060,"imageMobileId":91470061,"shareable":false,"slug":""}}
Category:
E-Commerce
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