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2025-05-06 16:00:00| Marketing Profs - Concepts, Strategies, Articles and Commentaries

This article by the "father of modern branding" explores three growing branding challenges--disruption, distrust, and data--and their implications for modern brand strategy. Read more. Read the full article at MarketingProfs

Category: Marketing and Advertising

2025-05-06 16:00:00| Marketing Profs - Concepts, Strategies, Articles and Commentaries

Some 62% of professionals who use AI tools at work say these solutions have saved them time and 58% say they've made their jobs easier, according to a recent survey. Read the full article at MarketingProfs

Category: Marketing and Advertising

2025-05-06 16:00:00| Marketing Profs - Concepts, Strategies, Articles and Commentaries

How do B2B marketers plan to improve their influencer marketing strategies this year? Which influencer content types are delivering the best results? What challenges are marketers facing with their influencer programs? Read the full article at MarketingProfs

Category: Marketing and Advertising

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