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Catch up on select AI news and developments from the past week or so. Stay in the know. Read the full article at MarketingProfs
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Marketing and Advertising
Midjourney has released the alpha version of V7, which it says is an "entirely new" AI image generation model and is much smarter at processing your text prompts. The image quality of its output is noticeably higher, the Midjourney team says, and can create better textures, bodies and hands. AI image generators typically struggle with creating accurate depictions of hands, but based on photos posted by some users on their socials, V7 is capable of spitting out some photorealistic images of human hands. The new model comes with a feature called "Draft Mode," which can render images at half the speed the program usually takes. Its results are rougher and less detailed, but it will cost half of what a standard generation costs. Midjourney says Draft Mode is the best way to iterate on ideas. You can use it, say, if you're collaborating with someone and just spitballing ideas with them it works with voice, so you don't even have to type out each other's suggestions or if you're unsure what kind of vibe you're going for. If you like an image Midjourney creates in Draft Mode, you can click "enhance" or "vary" on it to re-render it at full quality. At launch, V7 will have Turbo and Relax modes for standard rendering, with the former costing twice as much as a normal speed job on the V6 model. Midjourney needs more time to optimize its standard speed mode for V7, but it will make the option available in the future. The new mode is missing more capabilities, as well, including upscaling, editing and retexturing, which will fall back to the program's V6 model for now. Midjourney promises to roll out new updates for the model every week or two over the next two months. To be able to test the alpha version of V7, you'll have to unlock your personalization profile first. Midjourney describes personalization as "a style assistant for your image creations," since it teaches the AI your visual preferences. You'll have to rank at least 200 pairs of images to create a V7 Global Personalization Profile and test the model. Personalization is switched on by default for the V7, but you'll be able to switch it off if you want. One of the most exciting new features for our new V7 model is something we call "Draft Mode". Draft mode is half the cost and 10 times the speed and it might be the best way to iterate on ideas ever. Try it with voice, think out loud and let our ideas flow like liquid dreams. pic.twitter.com/ANfTMC6Ej1 Midjourney (@midjourney) April 4, 2025 This article originally appeared on Engadget at https://www.engadget.com/ai/midjourney-launches-its-new-v7-ai-image-model-that-can-process-text-prompts-better-134546883.html?src=rss
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Marketing and Advertising
You have to go all the way back to the Nintendo 64 to play the most recent 3D Donkey Kong game. But without a new mainline Zelda or Mario title (Mario Kart World doesn't quite count) queued up for the Switch 2's launch in June, Nintendo's favorite ape is getting some time to shine in Donkey Kong Bananza. And after getting a chance to play a demo of the game prior to its release on July 17, I have to say I'm loving this glowed-up gorilla. Now, I'm not entirely sure how DK went from the jungle to being stuck in the banana mines because the demo just kind of dropped me in without a ton of context. Regardless, there's no doubt that this is the best the gorilla has ever looked. He's got a fresh, almost cell-shaded look not entirely dissimilar to the art style seen in recent Zelda games, along with a more youthful and expressive appearance. And it seems his time spent digging has garnered him some new skills as well, which include the ability to punch, dig and butt stomp his way below, into and through all sorts of terrain, with dirt flying everywhere as you do it. Sam Rutherford for Engadget This opens up a world (cave?) of exploration because now DK can tunnel through to new locations or shape his surroundings with a ground pound, though there's also the usual assortment of actions like running and jumping. This type of freedom immediately changes the way you tackle obstacles compared to a standard platformer. Nearly everything is destructible in some way, and between digging, rolling or simply chucking giant rocks at foes, it feels like there are multiple ways to get where you need to go. Granted, you still have familiar tropes like collecting jeweled bananas and of course, a companion in the form of a friendly purple rock monster that rides on DK's shoulder. But make no mistake, this ain't the same country DK has swung through before. Thanks to all of its new traversal mechanics, in a lot of ways, Bananza reminds me more of Mario Galaxy than Odyssey. It's just swapped out the gravity-bending physics for bombastic spelunking. Sam Rutherford for Engadget That said, while the game looks great and handles well, I do have some initial concerns. After a while, the constant digging and rock smashing felt a bit button-mashy. Plus, all the ricks and detritus that gets kicked up becomes a distraction, as I would kind of like to actually see where I'm going. There really is a ton of earth that needs moving. This makes me wonder if the game is aimed at a slightly younger audience similar to a lot of Kirby games rather than something meant to appeal to older players. But even though I only had a brief time with the game, I saw more than enough to make me want to come back. And alongside Mario Kart World, it's exceedingly clear that Donkey Kong Bananza is part of Nintendo's giant punch that will carry the Switch 2 through its launch window.This article originally appeared on Engadget at https://www.engadget.com/gaming/nintendo/donkey-kong-bananza-hands-on-a-funky-fresh-take-on-nintendos-favorite-ape-130057272.html?src=rss
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