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Catch up on select AI news and developments from the past week or so. Stay in the know. Read the full article at MarketingProfs
Category:
Marketing and Advertising
Unveiled this week, Fourier's GR-3 robot described as its first "care-centric humanoid" stands apart from the clinical, industrial automatons dominating the market with its distinctly human-like expressions and emotional intelligence. The compact robot features an animated LED face capable of displaying a range of emotions, from happiness to concern, responding dynamically to human interactions. Unlike robots designed primarily for task efficiency, GR-3 prioritizes emotional connection through its rounded, approachable design, soft-touch materials and interfaces that emphasize accessibility over technical complexity.In healthcare settings, GR-3 could serve as a companion for elderly patients that doesn't just bring them their meds at the correct time, but ensures they take them, with a friendly nudge and maybe a bit of banter. Educational institutions are exploring GR-3's potential for supporting children with learning differences, where its non-threatening presence and endless patience create a judgment-free learning environment. And corporate environments might deploy the robots in customer service roles where a soft touch is as valuable as conveying information.TREND BITEThe emergence of emotionally intelligent machines like GR-3 signals a shift in consumer expectations. As automation becomes ubiquitous, the competitive edge won't lie in functionality alone, but in how tech makes people feel. For businesses, this means reconsidering design philosophies across products and services. We're moving beyond the era of sterile efficiency toward technology that acknowledges our need for warmth, personality and genuine connection.
Category:
Marketing and Advertising
This infographic looks at how B2B brands can adapt their social media approaches to focus on ideal customer profiles (ICPs) rather than surface-level virality. Read the full article at MarketingProfs
Category:
Marketing and Advertising
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