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Catch up on select AI news and developments from the past week or so. Stay in the know. Read the full article at MarketingProfs
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Marketing and Advertising
Netflix's co-chief executive officer Gregory Peters said that the company has made some "good early progress" since it launched games during a call for the streaming service's Q4 2024 earnings. He also mentioned the company's plans for the future of gaming on the service, including rolling out party and couch co-op games that you can stream online. As The Verge notes, Netflix started testing its game streaming technology last year, but it was very limited, and it wasn't clear how it fared. Turns out the company intends to continue investing into the technology and expanding its reach. "We think of this as a successor to family board game night or an evolution of what the game show on TV used to be," Peters added when he talked about rolling out party and couch co-op games. He also said that the company will continue adding mainstream titles like GTA, which got tens of millions of downloads, to its offerings. Netflix will continue releasing games based on its shows, as well, because they tend to become fan favorites. Squid Game: Unleashed apparently reached the top spot in app stores' lists for action games in 107 countries. It's on pace to become Netflix's most downloaded game yet. Peters said that Netflix is already seeing "positive impacts in acquisition and retention from [its] game-playing members." He admitted that the positive effects brought about by gaming on the platform are still "relatively small," but Netflix's budget for games is also smaller than its budget for shows and movies. As a result, the company will continue "scaling that investment" as it sees its benefits to acquiring new and retaining old subscribers. This article originally appeared on Engadget at https://www.engadget.com/gaming/netflixs-push-into-gaming-will-add-party-and-couch-co-op-150050223.html?src=rss
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Marketing and Advertising
Sony is ending production of recordable Blu-ray, MiniDisc and MD Data disc media, along with MiniDV cassettes, the company announced. Last year, Sony said that it would gradually end production of recordable optical media and production at its Tagajo City plant due to poor sales. Now, production will definitively halt next month and "there will be no successor models," according to the Japanese web page. In the announcement, Sony referred to "Blu-ray Disc media," by which it means recordable media only, not Blu-ray discs used to distribute movies (Engadget asked Sony to confirm that it's only halting recordable optical disc production). Sony currently offers 11 products in the recordable category, ranging from 25GB to 128GB, in both R (write once) and RE (write multiple times). While Sony is ceasing production of recordable Blu-ray discs, they're still available from Verbatim and possibly others. However, MiniDiscs may be hard to come by as Sony was one of the few remaining manufacturers so you may want to stock up while they're still for sale. MiniDisc, mostly used for audio recording, has seen a bit of a resurgence among audiophiles due in part to the tactile experience compared to streaming. It was widely used by professionals as it supports live recording and still has a presence in studios because a lot of content has been archived to that format. (Fun fact: the character Neo in The Matrix stores his ill-begotten wares, whatever they are, on MiniDiscs.) Once popular for movie collection and file archiving, recordable Blu-ray and other optical media were effectively killed by streaming services, cheap memory, and cloud storage. All of the formats Sony killed have been around for decades, with BD-RE arriving 2002, MiniDisc in 1992, MD Data in 1993 and MiniDV cassettes, primarily used for video production, first appearing in 1995.This article originally appeared on Engadget at https://www.engadget.com/home/home-theater/sony-is-halting-production-of-recordable-blu-ray-minidiscs-and-minidv-cassettes-140030225.html?src=rss
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