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2026-03-13 15:00:00| Marketing Profs - Concepts, Strategies, Articles and Commentaries

Catch up on select AI news and developments since Friday, March 6. Stay in the know. Read the full article at MarketingProfs


Category: Marketing and Advertising

 

LATEST NEWS

2026-03-13 14:12:21| Engadget

Apple is lowering its developer fees in China following discussions with the Chinese regulator. From March 15, the commission rate for standard in-app purchases (IAPs) will be reduced from 30 percent to 25 percent on its mainland China App Store storefront for both iOS and iPadOS. In a Developer blog, Apple also said that developers belonging to its App Store Small Business or Mini Apps programmes will also have their fees reduced by 3 percent, from 15 to 12 percent. This applies to the commission rate for IAPs and in-app subscription renewals after the first year. "We strive for iOS and iPadOS to be the best app ecosystem and a great business opportunity for developers in China," Apple said in the post. "We are committed to terms that remain fair and transparent to all developers, and to always offering competitive App Store rates to developers distributing apps in China that are no higher than overall rates in other markets." Apple says developers are not required to agree to the terms by March 15 to start receiving their benefits, seemingly making the transition as smooth as possible to avoid further regulatory intervention. It will no doubt be taken as a significant win for Chinese businesses, and comes a year after reports that a state watchdog was investigating the fees Apple enforces on developers it hosts on the App Store.This article originally appeared on Engadget at https://www.engadget.com/apps/apple-is-reducing-its-app-store-commission-fees-in-china-131221192.html?src=rss


Category: Marketing and Advertising

 

2026-03-13 13:01:25| Engadget

Apple's new family of laptops might have a cringeworthy name, but don't let it fool you. Despite the MacBook Neo running on a built-for-iPhone A-series processor and being limited to 8GB of RAM, it delivers on what Macs do best. It has a capable screen, keyboardand trackpadand its overall build quality should embarrass other laptop-making rivals that have compromised on those areas with their $600 laptops. Engadget Don't expect a gaming rig it struggled predictably to run Lies of P, but for most of the things you need a laptop for especially for students and desk workers it handles them with aplomb. Yeah, I said aplomb. Check out our full Neo review by Devindra Hardawar surely you're intrigued by the idea of a $600 MacBook? Mat Smith The other big stories (and deals) this morning Bumble is the latest dating app to add an AI assistant Alexa+ can now swear I guess this wasn't an Xbox after all RAMaggedon is not expected to ease this year as IDC cuts 2026 PC market forecast again. Rabbit teases its modern take on the netbook, built for vibe coders I don't have to like the Cyberdeck name. Rabbit Project Cyberdeck is Rabbit's attempt to make a PC tailored for vibe coding. The company began working on Project Cyberdeck after its CEO, Jesse Lyu, saw how extensively his software engineers were using Claude Code. Unfortunately, existing cheap, lightweight machines had bad keyboards and other limitations. So Rabbit is making its ownand it's taking a big serving of inspiration from the tiny, almost pocket-sized laptops that VAIO made back in the late '00s and early 2010s. Continue reading. Microsoft's Project Helix consoles will head to game studios in 2027 Xbox wants a do-over. In a bid to distract from corporate reshuffles, fears of generative AI game slop and a pretty poor showing against the PS5, Microsoft is getting ahead of its rival. At GDC 2026, the company said that it planned to get Project Helix dev consoles in the hands of game devs as soon as 2027. Jason Ronald, vice-president of next generation for Xbox, reiterated that the new system would be capable of playing both Xbox console games and PC games. (Sony's decision to halt porting its games across to PC makes more sense. ) Ronald said it would incorporate a custom AMD-made system-on-a-chip, offering "a magnitude leap in ray tracing performance and capability". Continue reading. Meta bought another social network Filled with bots, but on purpose. The owners of Facebook are buying Moltbook, the hyped Reddit-like social network for AI agents that has only been around since January. The company hasn't disclosed the terms of the deal, but Moltbook and its creators will be joining Meta Superintelligence Labs (MSL) when the deal closes.  And that definitely doesn't sound like a cabal of comic book villains that fights the Justice League. Continue reading.This article originally appeared on Engadget at https://www.engadget.com/general/the-morning-after-engadget-newsletter-120553713.html?src=rss


Category: Marketing and Advertising

 

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