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Catch up on select AI news and developments from the past week or so. Stay in the know. Read the full article at MarketingProfs
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Marketing and Advertising
On May 9, AMC Theatres will start showing a sci-fi movie that was shot in Swedish but will look like it was made in English instead. Watch the Skies, which was released in its home country as UFO Sweden, had undergone "visual dubbing" with the help of artificial intelligence. An AI company called Flawless used its technology to digitally alter the film's images, making the actors look like they were truly speaking in English. Notably, the original actors recorded their own dialogues in English in a sound booth Flawless AI's technology merely altered the movements of their lips in the movie. On its website, Flawless says its TrueSync AI technology "captures every nuance of an actors performance and generates new lip movements that perfectly map to the new language audio, providing the perfect visual dub." Variety says the tool is compliant with the rules set by SAG-AFTRA, which ended a four-month strike in 2023 after securing a deal with studios that protects members "from the threat of AI." Flawless AI's technology could lower the barrier of entry into foreign films. It could make them more appealing to audiences resistant to watching subtitled movies and could provide a better experience for audiences in countries that normally dub movies in their native language. "Showing our materials to filmmakers, especially over the past year, they realize the potential from going to a local stage to a global stage," the company's co-founder, Scott Mann, told Variety. "Its a huge opportunity to get your work out and its been invigorating. They are so excited about showing their work in a wider audience, and especially in America." Watch the Skies revolves around a teenager who believes that her missing father wasn't dead but was abducted by aliens. To uncover the truth about her father's disappearance, she teams up with UFO Club to look for him. AMC Theatres has committed to showing the film in 100 locations across America. This article originally appeared on Engadget at https://www.engadget.com/ai/amc-theatres-will-screen-a-swedish-movie-visually-dubbed-with-the-help-of-ai-130022232.html?src=rss
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Marketing and Advertising
There's a bidding war for the film adaptation of Split Fiction, according to the information Variety has gathered at this year's Game Developers Conference. Split Fiction is a split-screen multiplayer co-op game by Swedish indie developer Hazelight, which was also the studio behind the genre-defining game It Takes Two. The publication says Story Kitchen, the same media company that pieced together the It Takes Two film adaptation package until it was picked up by Amazon, is already looking for actors, writers and a director for the project. Variety didn't mention specific companies bidding for the game's rights, but offers are reportedly coming in from "multiple top Hollywood studios." Split Fiction was specifically designed for split-screen gaming through local or online play. You can control either one of the two main characters, Zoe and Mio, as they navigate multiple worlds and overcome various obstacles. The game's story revolves around the two authors who were invited by a company called Rader Publishing to test a new simulation technology that allows players to experience their own fictional stories as reality. Due to an accident, Mio fel into Zoe's story, which created a glitch that allowed them to travel to and from each other's science fiction stories featuring dragons, cyberpunk motorcycles and other sci-fi and fantasy elements. The game was released on March 6, 2025 and is currently available on the PlayStation 5, Xbox Series X|S and PC.This article originally appeared on Engadget at https://www.engadget.com/gaming/a-split-fiction-movie-is-reportedly-in-the-works-121528148.html?src=rss
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Marketing and Advertising
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