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Catch up on select AI news and developments from the past week or so. Stay in the know. Read the full article at MarketingProfs
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Marketing and Advertising
If you're concerned about how new US tariffs might affect future electronics purchases, look no further than DJI. The company has raised the price of its popular Osmo Pocket 3 camera to $799, or $280 (54 percent) more than it cost at launch. The Pocket 3 Creator Combo that includes a wireless Mic 2 and other accessories also went up from $700 to $950. Recent tariffs levied by President Trump on Chinese products were "certainly among the key considerations" for the hefty price bumps, the company told The Verge. The Osmo Pocket 3 was a success from the get go, thanks to the built-in gimbal, motorized subject tracking and large 1-inch sensor that delivers excellent video quality, even in low light. It's widely beloved by content creators for those reasons and is a recommended option in several of Engadget's camera buying guides in fact we bought some for our own reporters. It's fair to say that the new tariffs are 100 percent behind the price increase, despite DJI's diplomatic wording. The price is the same as at launch in Europe and in Canada, suggesting that there are no other technical reasons to raise it. DJI quietly boosted the US price from $520 to $620 a couple of months ago, around the time that Trump first announced potential tariffs on Chinese products. Other DJI products like drones have yet to rise in price, however. DJI said that the Osmo Pocket 3 is one of the best selling products in the history of the company and that it's popularity "continues to exceed expectations." However, much of that popular was likely due to the original $520 price (on top of the camera's strong feature set), that was a bargain next to standard compact cameras like Canon's new $899 PowerShot V1. At $799, the Pocket 3 loses some of its competitive advantage. It's difficult to find the Pocket 3 in the US (and elsewhere) at any price at the moment, though DJI says it's striving to keep up with demand. On top of all that, the company is facing a full ban of its drone products in the US in 2026 unless it obtains an exemption from regulators. That will affect the company as well as consumers, as its drones are widely used in production, emergency services and elsewhere and it's far ahead of rivals in terms of technology. DJI sent a formal letter to five national security agencies (DHS, DoD, FBI, NSA, and ODNI) in March requesting that any or all of the agencies begin evaluating its products "right away." This article originally appeared on Engadget at https://www.engadget.com/cameras/djis-osmo-pocket-3-camera-now-starts-at-799-following-trumps-tariffs-131536721.html?src=rss
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Marketing and Advertising
In an earnings call for the quarter ending in March, Apple CEO Tim Cook said the company expects to pay around $900 million for US tariffs for the months of April to June. Apple saw limited impacts from tariffs for the months January through March, which doesn't come as a surprise since most of the government's new import taxes didn't exist before April. The company was also able to optimize its supply chain and inventory before then. Cook admitted that Apple can't give a precise estimate of the impact tariffs will have on the company in the coming months because the Trump administration's rules could still change the future. "For the June quarter, currently, we are not able to precisely estimate the impact of tariffs as we are uncertain of potential future actions prior to the end of the quarter," the CEO explained. The $900 million figure came from the company's estimates, assuming "current global tariff rates, policies and applications do not change for the balance of the quarter and no new tariffs are added." Investors seemed relieved that Apple is only slated to spend $900 million to pay the new taxes, which is a drop in the bucket for a company valued at over $3 trillion. When an inventor asked what tariffs would look like for Apple after June, though, Cook said: "I dont want to predict the future, because Im not sure what will happen with the tariffs." "For our part, we will manage the company the way we always have, with thoughtful and deliberate decisions, with a focus on investing for the long term, and with dedication to innovation and the possibilities it creates," Cook assured investors. Apple posted a quarterly revenue of $95.4 billion, up 5 percent year over year, for January to March 2025. Apple told CNBC that it's manufacturing half the iPhones meant for the US in India instead of China, which would mean lower tariff rates for the company. It will also manufacture most of its other products for the US in Vietnam. This article originally appeared on Engadget at https://www.engadget.com/big-tech/apple-could-spend-900-million-on-tariffs-over-the-next-quarter-123037323.html?src=rss
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Marketing and Advertising
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