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Performance marketing isn't just bottom-funnel. Discover how full-funnel performance marketing enhances every stage, from awareness to conversion, with data-driven insights and optimized touchpoints. Read more. Read the full article at MarketingProfs
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Marketing and Advertising
Sony has used AI to imbue a PlayStation character with the ability to converse with a player, The Verge reports. A source shared a since-deleted video with the publication featuring an AI-powered version of Aloy from Horizon Forbidden West. Engadget viewed the video before it was pulled. In the demo, Aloy can hold a conversation with voice prompts during gameplay, and respond to questions with a synthesized voice and facial movements. It starts with a delay from Aloy, after being asked how they are, followed by the character stating they are "managing alright, just dealing with a sore throat," a weird aside. The technology appears to work both within a controlled demo as well as the entire Horizon Forbidden West game. During gameplay, Aloy answers queries about where they are and what the time is, though Aloy states it's afternoon and hot, rather than a specific time. After the game, Aloy returns to interview mode and gives an overview of what just happened. The creepy bit, at least to me, came when Aloy is prompted to say goodbye to the audience and thank everyone. The character does, but the robotic voice creates an eerie vibe. Sony used a few different models to create this prototype, including GPT-4 and Llama 3 for powering decision making and conversation, along with OpenAI's Whisper allows for speech-to-text. In the demo, Sony reportedly said it is using its own Emotional Voice Synthesis (EVS) system and Mockingbird technology for speech generation and audio to face animation, two technologies that the company hasn't talked about much yet publicly. NVIDIA and Microsoft have been working on similar technology. The former has used ACE, its suite of technology for enlivening game characters with AI, to create AI-powered conversations for NPCs. Engadgets senior editor, Devindra Hardawar, was far from impressed, stating in January, that seeing several NVIDIA ACE demos back-to-back made me genuinely sick to my stomach.This article originally appeared on Engadget at https://www.engadget.com/ai/sony-demos-an-ai-powered-playstation-character-133052902.html?src=rss
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Marketing and Advertising
Lena Raine, who composed most of the music for the beloved indie game Celeste, has released a concept album for Earthblade. Extremely OK Games announced in 2022 that it was developing Earthblade as its next project after Celeste, but it ultimately cancelled the project in January this year. Raine wrote in the description of EARTHBLADE ~ Across the Bounds of Fate that she cobbled together "every bit of music [she'd] written for the game to the point of its cancellation in order to tell [her] own version of it." While there's no game to dictate the tracks' sequence for the album, Raine said she arranged them "into the emotional arc of their progression, much like [she] would for any soundtrack release." The composer cited older animation and film as inspiration for the album, such as the synths and live strings in Joe Hisaishis score for Nausicaä of the Valley of the Wind, as well as Yoko Kanno's use of saxophones and percussives for Cowboy Bebop and Ghost in the Shell: Stand Alone Complex. In addition to Celeste, Raine also wrote music for the soundtracks of Minecraft and Guild Wars 2. Earthblade was supposed to be a 2D exploration-action game, wherein you play as Névoa, an "enigmatic child of Fate" who's returning to Earth. "Noel and Ibegan to reflect on how the game has felt for us to work on day-to-day, and realized that it has been a struggle for a long time," studio director Maddy Thorson said when Extremely OK cancelled the game. Programmer Noel Berry and Thorson parted ways with Extremely OK co-founder Pedro Medeiros last year, but Thorson said in her announcement of Earthblade's cancellation that Medeiros and the team for his new project "aren't the enemy." You can now purchase the album for $7 from Bandcamp.This article originally appeared on Engadget at https://www.engadget.com/gaming/lena-raine-released-a-soundtrack-for-celeste-studios-cancelled-follow-up-game-earthblade-120029888.html?src=rss
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Marketing and Advertising
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