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AI hardware startup Humane has given its users just ten (10!) days notice that their Pins will be disconnected. In a note to its customers, the company said AI Pins will continue to function normally until 12PM PT on February 28. On that date, users will lose access to essentially all of their devices features, including but not limited to calling, messaging, AI queries and cloud access. The FAQ does note that you'll still be able to check on your battery life, though. Humane is encouraging its users to download any stored data before February 28, as it plans on permanently deleting all remaining customer data at the same time as switching its servers off. The company says it will refund customers who are still within the 90-day return window, so long as they submit by February 27. It also notes that users who opted to wait for a replacement for the devices combo fire hazard and Charge Case will now be refunded the portion of [their] original purchase price that was allocated to the Charge Case. In the original recall note, that amount was $149 if ordered separately or $129 if ordered as part of the Complete System bundle. Todays discontinuation announcement was brought about by the acquisition of Humane by HP, which is buying the companys intellectual property for $116 million but clearly has no interest in its current hardware business. The AI Pin was famously panned at launch by a broad section of reviewers, including our own Cherlynn Low, who called it, the solution to none of technologys problems. HP says the acquisition will bring Humane's "engineers, architects and product innovators" to a new team called HP IQ, which it describes as an "AI innovation lab focused on building an intelligent ecosystem across HPs products and services for the future of work." Good luck with that! The New York Times reported last June that Humane was seeking a $1 billion buyout after only receiving 10,000 orders, and cited HP as an interested company. Another seven months of reality has apparently persuaded Humanes founders to settle for a far lower figure.This article originally appeared on Engadget at https://www.engadget.com/ai/all-of-humanes-ai-pins-will-stop-working-in-10-days-225643798.html?src=rss
Category:
Marketing and Advertising
While it may seem like social media is dominated by filtered reality and AI-generated perfection, Avne and We Are Social tapped into a cultural counter-shift to promote a new product promising to reduce pimples by 92% in two weeks. The brand invited people to test its Cleanance Comedomed Peeling for 15 days and post daily selfies on BeReal, where filters aren't an option. The result? A transparent and real-time demonstration of the peeling's effectiveness.But #TheRealestAd did more than showcase a product. By documenting real skin transformations on real people, Avne acknowledges that Gen Z's skepticism of traditional beauty advertising isn't just about mistrusting overhyped claims; it's also rooted in a fundamental desire to reclaim human authenticity in digital spaces.
Category:
Marketing and Advertising
Annapurna Interactive is holding a games showcase on February 24. It streams live at 12PM ET via the companys YouTube page. The publisher has released a short teaser video to hold us over until Monday. This is the first event Annapurna Interactive has held since the entire staff, including the executives, resigned from the company last year. That mass walkout occurred after a failed attempt to spin off the games division from the remainder of the company. "All 25 members of the Annapurna Interactive team collectively resigned," the team said in a joint statement. "This was one of the hardest decisions we have ever had to make and we did not take this action lightly." Annapurna hired new people to replace those who left, which was pretty much everyone. This is the first time well get to see what the revamped publishing house has been working on. So what can we expect? The company says the showcase will be 30 minutes long and will focus on its 2025 lineup of releases. These include titles like Wanderstop, Skin Deep, Wheel World, Faraway, Lushfoil, To a T and Morsels, among others. We are especially excited for Wheel World, which was formerly called Ghost Bike. Faraway also looks pretty cool. Annapurna promises a few more surprises in addition to the aforementioned games. The publisher is primarily known for games like Stray, which recently launched for Nintendo Switch, and What Remains of Edith Finch. It also published Cocoon, Outer Wilds and the absolutely fantastic Lorelei and the Laser Eyes.This article originally appeared on Engadget at https://www.engadget.com/gaming/how-to-watch-annapurnas-publisher-showcase-on-february-24-193539718.html?src=rss
Category:
Marketing and Advertising
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