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Some significant changes are coming to Apple Intelligence notification summaries. With the latest slate of developer previews for iOS 18.3, iPadOS 18.3 and macOS Sequoia 15.3, Apple has suspended the system's aggregated notifications, specifically from news and entertainment apps, while it works on improvements to the alerts. The company has also added a new disclosure that appears when users first enable notification summaries. It states that the notifications are a beta feature and that they may produce unexpected results. Separately, the betas add a new option that allows users to decide from the lock screen whether they want notifications from an app summarized. Lastly, the AI-generated alerts use italicized text to further distinguish them from their non-summarized counterparts. Last week, Apple told Engadget it was working on an update to notification summaries. "Apple Intelligence features are in beta and we are continuously making improvements with the help of user feedback," Apple said. "A software update in the coming weeks will further clarify when the text being displayed is summarization provided by Apple Intelligence. We encourage users to report a concern if they view an unexpected notification summary. Notification summaries are one of the features that arrived alongside the initial release of Apple Intelligence with iOS 18.1 and macOS Sequoia 15.1. Shortly after rolling out to regular users, they quickly led to bad press for Apple. Notably, the BBC published multiple reports accusing the blurbs of spreading misinformation. One especially unflattering example saw a summary claim that Luigi Mangione, the alleged murderer of United Healthcare CEO Brian Thompson, had shot himself. This article originally appeared on Engadget at https://www.engadget.com/ai/apple-pauses-ai-notification-summaries-of-news-alerts-in-latest-ios-beta-195900023.html?src=rss
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Marketing and Advertising
Austrian privacy advocate NOYB has launched its first GDPR complaints against Chinese businesses. The organization has filed complaints against TikTok, Xiaomi, Shein, AliExpress, Temu and WeChat, alleging that these companies unlawfully shared information about European users with parties in China. The group is seeking suspension of data transfers to China as well as fines of up to four percent of a firm's global revenue. NOYB is an acronym for "none of your business" and is led by activist Max Schrems, known for his campaigns against Facebook. The General Data Protection Regulation is a rule covering information privacy in the EU. Under that regulation, data transfers outside of the EU are only allowed if the destination country doesn't undermine data protection. Calling China an "authoritarian surveillance state," NOYB is arguing that data transfers should not be allowed to the country. "According to their privacy policy, AliExpress, SHEIN, TikTok and Xiaomi transfer data to China," NOYB said in a release announcing the action. "Temu and WeChat mention transfers to third countries. According to Temu and WeChats corporate structure, this most likely includes China." NOYB has previously filed complaints against American big tech firms, including Apple and Meta, for potential GDPR violations.This article originally appeared on Engadget at https://www.engadget.com/big-tech/tiktok-temu-and-more-face-complaints-alleging-gdpr-violations-in-eu-195115567.html?src=rss
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Marketing and Advertising
If you're a cinephile who misses the old Apple TV app for movie trailers, MoviePass CEO Stacy Spikes knows your pain. So he decided to build a trailer app of his own, one that could easily help viewers keep track of upcoming films. But the MoviePass Screening Room isn't heading to Apple TV devices and set-top boxes instead, Spikes quietly launched it in VR for the Meta Quest and Apple Vision Pro. "I'm in VR all the time," Spikes told Engadget in an interview. "And when I saw how beautiful the imagery was in the Vision Pro, and I know Meta is going to catch up pretty quick on optics, I just said 'This is a great way to watch movie trailers.'" When he tried to actually watch trailers in VR, though, it involved searching through YouTube and hoping he actually landed on a high quality version of what he was looking for. So why not launch a trailer app of his own? One that could help everyone keep tabs on upcoming films, as well as eventually make it easier for MoviePass subscribers to book tickets. "We wanted to be top of mind," Spikes said, as people determined which films to watch. MoviePass In its current form on the Vision Pro, the MoviePass Screening Room is fairly straightforward. Once you launch the app, you're presented with a list of trailers for recent and upcoming films like Sonic 3 and Mission Impossible: The Final Reckoning. Select a title, and it begins playing almost instantly. Spikes says he acquires trailers from Nielsen, directly from studios and from the marketing agency PaperAirplane. The goal is to get the highest quality possible in many cases that's just 1080p, but some studios offer 4K options. After perusing several trailers, I noticed that the bitrate and encoding quality looked better than most YouTube offerings (it's particularly easy to see when you're blowing screens up to the size of cinemas in VR). Mostly, though, I just appreciated having a single place to go to find high quality trailers. Exploring YouTube on the Vision Pro is still a clunky browser-based affair, and it's also filled with tons of low-quality videos and fan edits. MoviePass When I asked if there's some sort of data collection play with this app, especially since Nielsen is a source, Spikes replied, "We do not intend to go down that path. We see it much more as expanding our own ecosystem. And, you know, when you get into the data world, you're really getting into the advertising world. And that's not the space that we're headed into." Watching trailers has always been a way for me to wind down after a long day. The best of them are more than just ads, they give us a brief glimpse of cinematic magic coming on the horizon. Spikes himself admits that he used to check the Apple TV trailer app "religiously," so it's not a huge surprise he essentially wants to replicate that experience. While the MoviePass Screening Room is only available on the Vision Pro and Meta Quest at the moment, Spikes says he intends to retool it for the Apple TV, Roku and other platforms eventually, as well as add trailers directly into the MoviePass app. This article originally appeared on Engadget at https://www.engadget.com/entertainment/tv-movies/moviepass-made-a-film-trailer-app-for-the-oculus-quest-and-apple-vision-pro-190822710.html?src=rss
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Marketing and Advertising
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