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Austrian privacy advocate NOYB has launched its first GDPR complaints against Chinese businesses. The organization has filed complaints against TikTok, Xiaomi, Shein, AliExpress, Temu and WeChat, alleging that these companies unlawfully shared information about European users with parties in China. The group is seeking suspension of data transfers to China as well as fines of up to four percent of a firm's global revenue. NOYB is an acronym for "none of your business" and is led by activist Max Schrems, known for his campaigns against Facebook. The General Data Protection Regulation is a rule covering information privacy in the EU. Under that regulation, data transfers outside of the EU are only allowed if the destination country doesn't undermine data protection. Calling China an "authoritarian surveillance state," NOYB is arguing that data transfers should not be allowed to the country. "According to their privacy policy, AliExpress, SHEIN, TikTok and Xiaomi transfer data to China," NOYB said in a release announcing the action. "Temu and WeChat mention transfers to third countries. According to Temu and WeChats corporate structure, this most likely includes China." NOYB has previously filed complaints against American big tech firms, including Apple and Meta, for potential GDPR violations.This article originally appeared on Engadget at https://www.engadget.com/big-tech/tiktok-temu-and-more-face-complaints-alleging-gdpr-violations-in-eu-195115567.html?src=rss
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Marketing and Advertising
If you're a cinephile who misses the old Apple TV app for movie trailers, MoviePass CEO Stacy Spikes knows your pain. So he decided to build a trailer app of his own, one that could easily help viewers keep track of upcoming films. But the MoviePass Screening Room isn't heading to Apple TV devices and set-top boxes instead, Spikes quietly launched it in VR for the Meta Quest and Apple Vision Pro. "I'm in VR all the time," Spikes told Engadget in an interview. "And when I saw how beautiful the imagery was in the Vision Pro, and I know Meta is going to catch up pretty quick on optics, I just said 'This is a great way to watch movie trailers.'" When he tried to actually watch trailers in VR, though, it involved searching through YouTube and hoping he actually landed on a high quality version of what he was looking for. So why not launch a trailer app of his own? One that could help everyone keep tabs on upcoming films, as well as eventually make it easier for MoviePass subscribers to book tickets. "We wanted to be top of mind," Spikes said, as people determined which films to watch. MoviePass In its current form on the Vision Pro, the MoviePass Screening Room is fairly straightforward. Once you launch the app, you're presented with a list of trailers for recent and upcoming films like Sonic 3 and Mission Impossible: The Final Reckoning. Select a title, and it begins playing almost instantly. Spikes says he acquires trailers from Nielsen, directly from studios and from the marketing agency PaperAirplane. The goal is to get the highest quality possible in many cases that's just 1080p, but some studios offer 4K options. After perusing several trailers, I noticed that the bitrate and encoding quality looked better than most YouTube offerings (it's particularly easy to see when you're blowing screens up to the size of cinemas in VR). Mostly, though, I just appreciated having a single place to go to find high quality trailers. Exploring YouTube on the Vision Pro is still a clunky browser-based affair, and it's also filled with tons of low-quality videos and fan edits. MoviePass When I asked if there's some sort of data collection play with this app, especially since Nielsen is a source, Spikes replied, "We do not intend to go down that path. We see it much more as expanding our own ecosystem. And, you know, when you get into the data world, you're really getting into the advertising world. And that's not the space that we're headed into." Watching trailers has always been a way for me to wind down after a long day. The best of them are more than just ads, they give us a brief glimpse of cinematic magic coming on the horizon. Spikes himself admits that he used to check the Apple TV trailer app "religiously," so it's not a huge surprise he essentially wants to replicate that experience. While the MoviePass Screening Room is only available on the Vision Pro and Meta Quest at the moment, Spikes says he intends to retool it for the Apple TV, Roku and other platforms eventually, as well as add trailers directly into the MoviePass app. This article originally appeared on Engadget at https://www.engadget.com/entertainment/tv-movies/moviepass-made-a-film-trailer-app-for-the-oculus-quest-and-apple-vision-pro-190822710.html?src=rss
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Marketing and Advertising
The US Treasury Department announced in a letter back in December that it had been the victim of a security breach, attributing it to a China state-sponsored Advanced Persistent Threat actor. Now we know more about the extent of the hack, thanks to reporting by Bloomberg. The hacking group got into more than 400 laptop and desktop computers, many of which were linked to senior leaders focused on sanctions, international affairs and intelligence. They also accessed employee usernames and passwords, in addition to more than 3,000 files on unclassified personal computers. These documents included travel data, organizational charts, sanction materials and foreign investment metrics. An agency report indicates that the perpetrators likely stole a whole lot of this data, but were unable to get into the Treasurys classified or email systems. The hackers did access materials regarding investigations run by the Committee on Foreign Investment. This committee reviews security implications surrounding real estate purchases and foreign investments in the US. The agency report also notes that there wasnt any evidence to suggest that the hackers tried to hide in the Treasurys systems for the purpose of long-term intelligence gathering, and they didnt leave behind any malware. China reacts on Treasury-Hack pic.twitter.com/7j7OaQ6eKD Willem Middelkoop (@wmiddelkoop) January 2, 2025 Investigators have attributed the intrusion to a notorious Chinese state-sponsored hacking group called Silk Typhoon, Halfnium or UNC5221. It has been suggested that they performed the hack outside of normal working hours to avoid detection. Last month, a spokesperson for the Chinese Foreign Ministry called the accusation that the attack was state-sponsored unwarranted and groundless. Counterintelligence officials are still in the midst of a comprehensive damage assessment but Treasury employees are set to brief the Senate Committee on Banking, Housing and Urban Affairs on the matter this week.This article originally appeared on Engadget at https://www.engadget.com/cybersecurity/china-linked-hackers-accessed-over-400-us-treasury-computers-182420268.html?src=rss
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Marketing and Advertising
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