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Apple's exclusive deal for US broadcast rights of Formula 1 was a big shift to streaming from ESPN's cable coverage of the past, but after the first race (the Australian Grand Prix), it seems to be going well. "The 2026 Formula 1 season on Apple TV is off to a strong start, with fans responding positively and viewership up year over year for the first weekend, exceeding both F1 and Apple expectations," Apple VP Eddy Cue told The Hollywood Reporter. Apple didn't give any ratings or other details, but we can glean some clues from previous data. Last year, ESPN said the Australian GP averaged 1.1 million viewers, way up from the previous record of 659,000 in 2019. If Cue's comments were accurate, that means Apple TV's audience was above that, which would be impressive considering that it's a streaming-only service. When Apple's Formula streaming deal was first announced, F1 CEO Stefano Domenicali was bullish on the deal. "It will allow us to enter in the houses of other people in a different way, in great quality that is very important for us," he told Racer. Indeed, Apple is pouring resources into it in a way that ESPN never did. That includes advanced tech that offers multiple ways for fans to watch, including Multiview, Podium Viewer, driver cams and 4K Dolby Vision coverage, Cue noted. Apple has jumped into Formula 1 racing in other other ways as well, taking advantage of a surge in the sport's popularity aided by Netflix's series Formula 1: Drive to Survive. The streaming service's F1 movie starring Brad Pitt did huge box office numbers and is likely to see a sequel. Apple also struck a deal with Netflix on the aforementioned Drive to Survive series to share streaming of the current season eight (which details the F1 2025 championship). That agreement will also allow Netflix to stream the F1 Canadian Grand Prix live, along with Apple TV. This article originally appeared on Engadget at https://www.engadget.com/entertainment/streaming/apple-says-f1-streaming-already-exceeds-everyones-expectations-111028328.html?src=rss
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Marketing and Advertising
Bandai Namco has announced a new Little Nightmares game, this time for virtual reality. Little Nightmares VR: Altered Echoes is developed by Iconik and not by Tarsier Studios, but its still connected to the beloved titles Little Nightmares I and II. Remember Dark Six, the protagonist Sixs dark doppelganger from the previous games? Well, in this installment, you will control her as she goes on a journey to reunite with the actual Six in order to reunited with her and become whole. The adventure horror puzzle game promises an eerie, atmospheric universe with an immersive first-person perspective. It features new locations within Nowhere, a nightmarish world only accessible through dreams filled with dangerous creatures, such as the human-like Residents. The Thin Man, the antagonist of the franchises second installment, is also back. Little Nightmares VR: Altered Echoes is optimized for the PSVR2, the Meta Quest 2, 3 and 3s, the Oculus Rift and Rift S, the Pico 4, the Valve Index and the HTC Vive. However, it also works with other PC VR headsets. It will be available on April 24, 2026, and you can add it to your Wishlist right now on the PlayStation, Steam and Meta stores. This article originally appeared on Engadget at https://www.engadget.com/gaming/little-nightmares-vr-altered-echoes-arrives-in-april-101626370.html?src=rss
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Marketing and Advertising
Work alongside strangers in virtual treehouses and lily pads. On-Together recreates the coffee shop productivity effect with cute avatars.
Category:
Marketing and Advertising
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