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Apple plans to start using images it collects for Maps to train its AI models. In a disclosure spotted by 9to5Mac, the company said starting this month it would use images it captures to provide its Look Around feature for the additional purpose of training some of its generative AI models. Look Around is Apple's answer to Google Street View. The company originally released the feature alongside its 2019 revamp of Apple Maps. The tool allows users to see locations from ground level. Apple blurs faces and license plates photographed in Look Around images to protect the privacy of any individuals caught in its survey efforts. "In addition to improving Apple Maps and the algorithms that blur faces and license plates in images published in Look Around feature, Apple also will use blurred imagery collected during surveys conducted beginning in March 2025 to develop and improve other Apple products and services," the company writes in the disclosure. "This includes using data to train models powering Apple products and services, including models related to image recognition, creation, and enhancement." Apple did not immediately respond to Engadget's request for more information. The company's Apple Maps image collection policy page provides a list of regions and dates when it plans to collect new images for Look Around. People can find when Apple's survey crews and vehicles plan to visit their area by sorting by country and then clicking on a specific region. Apple currently offers a few different features that rely on image generation models. Image Playground, for instance, allows owners of Apple Intelligence-compatible devices to write a prompt to create a new image. There's also Clean Up in Photos, which you can use to remove objects from your favorite snapshots. Google has been using Street View images to train AI models for years. In 2017, for example, a pair of researchers from the company trained a machine learning model to generate professional-looking photographs from a dataset collected from Street View. This article originally appeared on Engadget at https://www.engadget.com/ai/apple-will-use-its-street-view-maps-photos-to-train-ai-models-150919972.html?src=rss
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Marketing and Advertising
The weather might be getting nicer, but that doesn't reduce the need to sometimes stay home and have cozy nights in front of the TV. That's all the more desirable thanks to the great discounts available for Amazon's Spring Sale. For instance, the newest Amazon Fire TV Stick HD is currently down to $20 from $35. Amazon released the Fire TV Stick HD last October in a move that can best be defined as a rebrand. The company cut its price by $5 (pre-sale) while keeping pretty much all the features of its previous basic streamer. It's also our pick for best budget streaming stick. The Fire TV Stick HD has HDR support and streams with full HD resolution. It also comes with an Alexa-powered remote control, which lets you search for titles with just a click of the Alexa button. That remote also has Netflix and Prime Video buttons, but the device can run most streaming apps, like Disney+ and Peacock. This article originally appeared on Engadget at https://www.engadget.com/deals/amazon-spring-sale-deals-include-the-fire-tv-stick-hd-for-only-20-144514114.html?src=rss
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Marketing and Advertising
Apple may avoid a fine in one of the European Union investigations it's currently the subject of. The bloc's executive arm, the European Commission, will next week end a probe into whether Apple hindered iPhone users from easily changing their browser or search engine, according to Reuters. Apple is said to have complied with rules laid out under the Digital Markets Act (DMA), which aims to make it a cinch for users to switch to alternative browsers, social media platforms and other online services while giving smaller rivals a better chance to compete. Violations of the DMA, legislation that broadly seeks to keep the power of Big Tech in check, can lead to a fine of up to 10 percent of a company's total annual revenue, and up to 20 percent for repeat offenses. However, Apple may not be entirely off the hook. Per the report, the EU is set to dish out fines to both that company and Meta. The second Apple case concerns whether the company inhibited app developers from freely informing users about alternate payment options that are available away from the App Store ecosystem. As for Meta, it was reported this week that the EU may fine the company north of $1 billion for violating DMA rules as a result of its "consent or pay" ad-free subscription option in the region.This article originally appeared on Engadget at https://www.engadget.com/big-tech/apple-may-evade-an-eu-fine-over-ios-browser-options-142115844.html?src=rss
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Marketing and Advertising
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