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While agencies and brands across industries debate whether to use AI influencers or actual people in their campaigns and product shoots, Amsterdam-based Moederannecasting offers a third option: AI-generated versions of human models. The casting agency's new initiative, DigiAnne, creates digital twins of IRL models to address one of the most persistent problems in generative AI: authentic representation of distinctive individuals.The technical limitations of generative AI become apparent whenever brands attempt to create diverse imagery. "Gen-AI is notoriously poor at prompting people with unique features. This is not because it is unwilling; it is because it wasn't trained on the right data," explains DigiAnne. Meanwhile, consumers are growing weary of homogenized beauty standards perpetuated by algorithms and AI. DigiAnne aims to break through the blandness.The joint initiative between Moederannecasting and Aigency Amsterdam invites models to sign up to have their digital twin constructed. AI is trained on photos that capture their distinct features and individuality, and a contract ensures their rights and earnings are safeguarded. Clients can then browse those digital twins, select individuals who fit their campaign needs and receive customized AI-generated content featuring the hybrid models allowing them to maintain authenticity and behave ethically while benefiting from AI's efficiency.Research shows that most shoppers are more likely to buy from brands that make efforts to represent people like themselves not algorithmic approximations. By training its AI tools on real, diverse individuals, DigiAnne taps into that consumer expectation. One to try out for your next campaign?
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Marketing and Advertising
Gaming journalism stalwart Game Informer has risen from the ashes. More than thirty years after its debut issue back in August 1991, the media outlet was officially shut down by parent company GameStop in August 2024. Since then, the rights to Game Informer were acquired by Gunzilla Games and, in an all-to-rare win for today's media world, the entire team that worked for Game Informer at the time of its closure will return to their jobs. Editor-in-Chief Matt Miller posted the details about how the outlet was saved from the brink and noted that Gunzilla Games will be a hands-off boss. "The new owners insisted on the idea of Game Informer remaining an independent editorial outlet," he wrote. "They felt just as strongly as our team did that the only path forward was with an editorial group that made 100 percent of the decisions around what we cover and how we do so, without any influence from them or anyone else." We are proud to welcome the talented voices behind Game Informer in the Gunzilla Games family, and join their fight to preserve the heart of video game journalism in what has been a tumultuous time for the industry," Gunzilla CEO and Co-Founder Vlad Korolov said. The website and its back catalog of content have been republished online. Game Informer's staff have also published reviews of more than two dozen games that came out during the site's hiatus and belatedly compiled their requisite best games of 2024 list. The print magazine is also expected to resume activity, and Miller said more details will be forthcoming about subscription and membership options. Gunzilla Games, which counts Hollywood director Neill Blomkamp among its leadership, made a battle royale shooter called Off the Grid and also developed the GUNZ blockchain platform.This article originally appeared on Engadget at https://www.engadget.com/gaming/game-informer-is-back-and-so-is-its-entire-team-210748358.html?src=rss
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Marketing and Advertising
As it turns out, including a reporter in your national security leader group chat about military strikes isn't the only way to compromise sensitive information on Signal. NPR reported on Tuesday that, days after the Trump administration's preposterous and dangerous national security fumble, the Pentagon issued a warning against using the messaging app due to a phishing vulnerability. "A vulnerability has been identified in the Signal messenger application," a department-wide email obtained by NPR reads. "Russian professional hacking groups are employing [Signal's] 'linked devices' features to spy on encrypted conversations." The publication says the memo states that Russian hacking groups are "targeting Signal Messenger to spy on persons of interest." A Signal spokesperson told NPR that the memo wasn't about Signal's security but about phishing attacks on the platform. So, if you're using the app, be especially mindful of attempts to trick you into linking devices to your account. Or simply communicate through different channels. The Pentagon directive follows a scandal that, at least in previous eras, would have ended the careers of a long list of high-profile officials. (In this one who knows?) The Atlantic editor-in-chief Jeffrey Goldberg reported on Monday that a group of Trump administration national security officials inadvertently included him in a Signal group chat discussing military strikes in Yemen. Andrew Harnik via Getty Images The conversation included Defense Secretary Pete Hegseth, Vice President JD Vance, National Security Adviser Michael Waltz, Secretary of State Marco Rubio, Intelligence Director Tulsi Gabbard, CIA Director John Ratcliffe and Deputy White House Chief of Staff Stephen Miller, among others. They with Goldberg essentially CC'd discussed the timing, targets and weapons involved in bombing Houthi sites in Yemen. A 2023 Department of Defense memo prohibited using mobile apps for even "controlled unclassified information." NPR notes that military planning is many degrees more sensitive than that. And that doesn't even cover accidentally including a journalist in the conversation. The entire Atlantic article is worth a read, but a few gems from the chat include Hegseth's writing, "I fully share your loathing of European free-loading. It's PATHETIC." And, "Nobody knows who the Houthis are which is why we would need to stay focused on: 1) Biden failed & 2) Iran funded." Adding to the "It would be hilarious if it weren't so dangerous" nature of the fiasco, Hegseth went on camera to deny the chat's authenticity after the White House confirmed it. Although the fallout is still taking shape, here's an early taste. Watch below as retired US Navy captain and current US Senator Mark Kelly grills Gabbard and Ratcliffe on Capitol Hill on Tuesday. This article originally appeared on Engadget at https://www.engadget.com/cybersecurity/the-pentagon-warns-government-officials-that-signal-is-being-targeted-by-russian-hackers-203436757.html?src=rss
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Marketing and Advertising
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