Spanish fashion retailer Bershka has partnered with Los Angeles-based studio FFFACE.ME to launch what theyre calling the worlds first TikTok clothing collection. Building on four previous releases geared towards Instagram, the new phygital drop features five exclusive designs on t-shirts and sweatshirts primed for sharing on TikTok. Each Wearable Art shirt features a QR code that, when scanned with a smartphone, brings augmented reality elements to life for enhanced videos of the wearer that are optimized for uploading to TikTok.The social commerce collection marks a shift from Instagram Filters to TikToks Effect House platform a move prompted not just by TikToks popularity but also by Metas decision to shut down its Spark platform of third-party AR tools and content. According to FFFACE.ME, the previous semi-digital clothing collabs with Bershka generated over 64,000 pieces of user-generated content and more than ten million online impressions.
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