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Spanish fashion retailer Bershka has partnered with Los Angeles-based studio FFFACE.ME to launch what theyre calling the worlds first TikTok clothing collection. Building on four previous releases geared towards Instagram, the new phygital drop features five exclusive designs on t-shirts and sweatshirts primed for sharing on TikTok. Each Wearable Art shirt features a QR code that, when scanned with a smartphone, brings augmented reality elements to life for enhanced videos of the wearer that are optimized for uploading to TikTok.The social commerce collection marks a shift from Instagram Filters to TikToks Effect House platform a move prompted not just by TikToks popularity but also by Metas decision to shut down its Spark platform of third-party AR tools and content. According to FFFACE.ME, the previous semi-digital clothing collabs with Bershka generated over 64,000 pieces of user-generated content and more than ten million online impressions.
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Marketing and Advertising
Twitch is now on the docket for Xs lawsuit against companies that stopped advertising on the social media site. X amended its lawsuit on Monday to include Twitch as a defendant in its lawsuit in a federal court in Wichita Falls, Texas, according to Reuters. The new complaint claims that the gaming stream site owned by Amazon stopped purchasing ads on X at the end of 2022. X alleges that Twitch and other companies conspired with the World Federation of Advertisers (WFA) networks Global Alliance for Responsible Media (GARM) initiative to withhold billions of dollars in advertising revenue from Elon Musks social media company. The plaintiff alleges the boycott violated federal antitrust laws and is demanding a jury trial to settle the matter. GARM also announced its discontinuation two days after X filed its lawsuit. X Corp.s joint lawsuit first filed in August also includes the WFA, the global food manufacturer Mars Incorporated, the drugstore chain CVS and the Danish energy company rsted A/S over the advertising boycott. X also has a lawsuit against the media watchdog group Media Matters for publishing a report showing X displayed ads next to antisemitic content on the platform.This article originally appeared on Engadget at https://www.engadget.com/social-media/x-adds-twitch-to-its-advertising-boycott-lawsuit-215540775.html?src=rss
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Marketing and Advertising
A Minecraft Movie has dropped its first full-length trailer today, expanding on the blocky world hinted at by the teaser released in September. While the game Minecraft gives players only the barest sense of direction, there will be a traditional story driving A Minecraft Movie. Jack Black provides a voiceover about how his character, Minecraft mascot and stock avatar Steve, was drawn to the mines as a child and discovered the Overworld. He teams up with four other people, seemingly from the real world we know, to protect the Overworld from "dark forces" with their inventiveness and creativity. This all sounds like pretty standard fare for a video game movie rag-tag group of misfits band together and learn the power of friendship. It's unclear whether their foes will be baddies from the Nether or the End, because while those can be a pain, they canonically don't seem interested in world domination. But I'm not here for a clever, compelling plot. The trailer is a sizzle reel of familiar in-game experiences, and that's exactly what I want. Taming a wolf with a bone, making a chicken-roasting redstone machine and nighttime coming way faster than you want it to all get their due. The team certainly did their homework on that front. The art style they've chosen doesn't speak to me, but I'm also willing to admit to some bias after hundreds of hours spent looking at the original source material. I'm also not sure if they'll stick the landing on the humor and emotion or whether it'll fall flat like an elytra that's run out of juice. We'll find out when A Minecraft Movie releases on April 5, 2025.This article originally appeared on Engadget at https://www.engadget.com/entertainment/tv-movies/first-trailer-for-a-minecraft-movie-delivers-on-iconic-in-game-moments-210252851.html?src=rss
Category:
Marketing and Advertising
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