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A Los Angeles-based startup is bringing an unexpected twist to the fertility industry with a social impact model typically seen in consumer goods. Cofertility's Split program allows women to freeze their eggs for free when they donate half of the retrieved eggs to families who cannot otherwise conceive. This innovative approach transforms the traditional egg donation process, which has historically been criticized for commodifying women's bodies and reproductive capabilities.For people who want to preserve all of their eggs for their own use, the company also offers a 'Keep' program at a cost, while still providing community access and preferential storage rates. Cofertility recently secured Series A funding of USD 7.25 million. The capital will fuel expansion of Cofertility's proprietary platform, which handles everything from matching donors with recipients to managing the complex fertility journeys of its members.TREND BITEWith the average age of first-time mothers continuing to climb in developed countries, demand is growing for life-stage flexibility and reproductive agency. Meanwhile, healthcare is evolving from transactional to relational. Today's consumers especially Millennials and Gen Z increasingly expect healthcare solutions to reflect their values.Cofertility is tapping into those broader cultural shifts by moving fertility from a medicalized, often opaque and costly journey, to something more values-driven, community-oriented and transparent. Through no-cost options via the Split model, it democratizes access to egg freezing historically an expensive and exclusive option while building an emotionally powerful value exchange around helping others. The platform isn't just about eggs it's about empowerment, equity and agency.
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Marketing and Advertising
Picture this: youre zooming through space in a torpedo-shaped ship doing the dangerous job of salvaging material in a planets cluttered orbit when some giant, alien cousin of a fangtooth fish pops up out of nowhere and starts chomping at your tail. Pretty stressful day at work if you ask me. One might even be forgiven for, ahem, accidentally crashing the ship in such conditions. In the Playdate game Suborbital Salvage, though, your supervisor isnt so sympathetic. Slam into an asteroid or drone and youll be ridiculed til kingdom come by the snarky cat who writes your performance reports. If the fish catches you with one of its enormous teeth, any resulting losses are your fault for feeding it (a violation of company policy). That cat has something to say about every slip-up you make, and its hilarious. In a weird way, it almost becomes part of the reward for finishing a run. Every time I catastrophically ended my turn, I wasnt only eager to see my scores, but also what new insult the cat would have ready for me. Your actual goal in Suborbital Salvage is to collect as many of the little C tokens as you can, and travel as far as possible while navigating a space filled with hazardous objects. Games Right Meow Controlling the ship is a bit tough at first, too. You have to use the crank to point it in the right direction, while also pressing the B button (or D-pad buttons) to fire the thrusters. The physics takes some getting used to and theres that fish chasing you all the while. The farther you get, the more complex the areas get, and youll have to dodge everything from asteroids and mines to what look like giant space mushrooms, and navigate through labyrinthine pipe systems. Flying through rings will give you a boost to get away from the fish, as will flipping the ship in a 360. The game had me on the edge of my seat concentrating on my survival at just about every second, but its not needlessly difficult. Once I got the hang of the controls and how my ship behaves, I was able to get pretty far. But there are leaderboards to show how you stack up against other players in the different areas of the mission salvage recovery, distance and overall performance which is always humbling. As are the remarks of that damn cat. Come for the thrilling space adventure, stay for the trash-talking feline. Some of my favorite lines so far include: I dont know if its occurred to you but You really should try flying through the rings, not into them; You know, most people try to steer AWAY from space rocks; and Are you between a rock and a hard place? No really. Where did you go? At one point, the cat simply said, Just be better. (In the Settings menu, there's an option to toggle the dialogue from Roast me to Shutup cat, but really, why would you do that?) Suborbital Salvage, by Games Right Meow, is available in the Playdate Catalog for $8.This article originally appeared on Engadget at https://www.engadget.com/gaming/suborbital-salvage-is-a-thrilling-endless-runner-for-playdate-that-pelts-you-with-asteroids-and-insults-230014518.html?src=rss
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Marketing and Advertising
Metas AI chatbots were caught having sexual roleplay conversations with accounts labeled as underage, which sometimes involved its celebrity-voiced chatbots, according to a report from the Wall Street Journal. In test conversations conducted by WSJ, both the Meta AI official chatbot and user-created chatbots would engage in and even steer towards sexually explicit conversations. The fantasy sex conversations continued even if the users were said to be underage or if the chatbots were programmed as minors, according to WSJ. Even worse, the investigation found that chatbots using the voices of celebrities like Kristen Bell, Judi Dench and John Cena would engage in these morally questionable conversations too. WSJ reported that a Meta AI chatbot with Cenas voice said, I want you, but I need to know youre ready, to an account labeled as a 14-year-old, adding that it would cherish your innocence. The chatbots reportedly acknowledged that the fantasy scenarios described illegal behavior in some cases. According to WSJ, the John Cena chatbot detailed the legal and moral fallout that would follow a hypothetical scenario in which its caught by police after engaging in a sexual act with a 17-year-old. In a statement to WSJ responding to the investigation, Meta accused the report of being manipulative and unrepresentative of how most users engage with AI companions. Nevertheless, weve now taken additional measures to help ensure other individuals who want to spend hours manipulating our products into extreme use cases will have an even more difficult time of it, Meta wrote in response to WSJ. The world of AI chatbots has grown rapidly in the last few years, with more competition coming from the likes of ChatGPT, Character AI, and Anthropics Claude. The WSJ report claimed that Metas CEO, Mark Zuckerberg, wanted to loosen the ethical guardrails for a more engaging experience with its chatbots to remain competitive. However, in response to WSJ, a Meta spokesperson denied that the company overlooked adding safeguards. The report also claims Meta employees were aware of these issues and raised their concerns internally. We reached out to Meta for comment and will update the story once we hear back.This article originally appeared on Engadget at https://www.engadget.com/ai/metas-ai-chatbots-were-reportedly-able-to-engage-in-sexual-conversations-with-minors-193726679.html?src=rss
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Marketing and Advertising
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