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Cameo, the platform where celebrities sell short, personalized videos, has scored a preliminary win in a trademark lawsuit against OpenAI. A California judge has ruled that the AI company's video generation tool Sora cannot use the term 'cameo' or any variation likely to cause confusion. A temporary restraining order in the case was originally granted in November of last year. The suit was first brought in response to a feature available within the Sora app at launch called 'Cameo' that allowed users to add any likeness to videos they generated. Cameo claimed the use of the term in this setting was likely to cause confusion and could dilute their brand. OpenAI then carried on with the feature despite the suit. U.S. District Judge Eumi Lee ruled on Saturday that Cameo's lawsuit was likely to succeed and granted a preliminary injunction, blocking OpenAI from continuing to use the name. An OpenAI spokesperson responded to the ruling saying, "We disagree with the complaint's assertion that anyone can claim exclusive ownership over the word cameo, and we look forward to continuing to make our case," according to Reuters. This is just the latest in a string of intellectual property cases against AI companies that have accelerated as video generation capabilities have improved across the board. Rights holders of all kinds from authors and music publishers to major movie studios have taken the likes of OpenAI, Anthropic, Perplexity and others to court, seeking to protect their IP.This article originally appeared on Engadget at https://www.engadget.com/ai/federal-court-rules-that-openai-must-stop-using-the-term-cameo-124559072.html?src=rss
Category:
Marketing and Advertising
Tesla has stopped using the term Autopilot to sell its cars in California, thereby avoiding a 30-day sales and manufacturing ban in the state. If youll recall, a California administrative law judge ruled in December that the automaker misled consumers by using the terms Autopilot and Full Self-Driving. The judge recommended the suspension, but the California DMV gave Tesla 60 days to remove any untrue and misleading language in its marketing materials. In its announcement, the DMV said Tesla has taken corrective action and has stopped using Autopilot for marketing. Prior to that, the automaker has already clarified that driver supervision is still needed with Full Self-Driving. The judge was ruling on a complaint the DMV made back in 2022, wherein the agency accused Tesla of making and disseminating misleading statements. It argued that starting in May 2021, Tesla used deceptive marketing materials with the labels Autopilot and Full Self-Driving Capability, as well as claimed that the system is designed to be able to conduct short and long-distance trips with no action required by the person in the drivers seat. In reality, the vehicles equipped with those features could not at the time of those advertisements, and cannot now, operate as autonomous vehicles, the DMV said. A ban in California could have had a huge effect on the company, seeing as the state accounts for nearly a third of its sales in the country. Tesla also recently announced that it will stop the production of its Model S and X cars to turn its Fremont, California factory where they were being manufactured into a space for the production of its Optimus humanoid robots. Tesla has huge plans for Optimus and intends to start selling the robot to the public by the end of 2027. This article originally appeared on Engadget at https://www.engadget.com/transportation/evs/tesla-stops-using-autopilot-to-promote-its-evs-in-california-112533060.html?src=rss
Category:
Marketing and Advertising
Meta just announced a deal to buy "millions" of NVIDIA Blackwell and Rubin GPUs in a new long-term partnership. As part of that, the social media giant will deploy NVIDIA's Confidential Computing for WhatsApp, "enabling AI-powered capabilities across the messaging platform while ensuring user data confidentiality and integrity." As part of the deal, Meta committed to using NVIDIA's Confidential Computing for WhatsApp messaging to allow AI inside the app while guaranteeing user data confidentiality. That technology will let Meta secure data during computation, not just when it's being shuttled to a server. It also allows software creators like Meta or third-party AI agent providers "to preserve their intellectual property," NVIDIA wrote on a blog about the technology. Meta will also be the first to deploy NVIDIA's Grace CPUs in a standalone way, instead of incorporating them with GPUs. They're designed to run inference and agentic workloads when running in this fashion. Meta will also be using NVIDIA's Spectrum-X Ethernet switches. Meta announced earlier this year that it would spend up to $135 billion on AI in 2026, so it's not a surprise that a big chunk of that is going toward NVIDIA. However the numbers involved, likely in the "tens of billions" according to analysts, represent a significant expansion of the partnership between the two companies. Meta plans to build up to 30 data centers, including 26 in the US, by 2028 as part of a $600 billion commitment.This article originally appeared on Engadget at https://www.engadget.com/ai/meta-will-run-ai-in-whatsapp-through-nvidias-confidential-computing-110002283.html?src=rss
Category:
Marketing and Advertising
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