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The Chevrolet Corvette has been the icon of U.S. industrial power since 1953. It also symbolizes the great ideal of Americaa dream of individual freedom that was ultimately embodied in big roaring cars and endless highways. This gasoline-fueled dream might lose its gasoline smell forever, as General Motors experiments with a fully electric Corvette. GM created this car in its new design studio in Royal Leamington Spa, about 20 miles from Birmingham in the U.K. And, although the company insists that it is not a confirmed production model (concept cars are never production models), it marks the beginning of a path already taken by rivals like the Ford Mustang and the Dodge Charger. This concept is purely a design exercise involving GM’s existing design studios in Los Angeles, Detroit, and the U.K., Chad Lyons, head of Chevrolet PR, tells me via email. The concept has no production intent, and is not a signal of future Corvette design language but rather a futuristic and exploratory design exercise only, intended to push the envelope of design and technology. In my mind, an all-electric Corvette is all but inevitable. As GMs president Mark Reuss stated back in 2022, the electrification of this American icon is a priority. Reuss didnt say whether it will be a variant of the gasoline model or a completely new design standing on its own, but it will happen. And this design is the first spark. [Image: Chevrolet] Symbol of Americas golden age Ford and Dodge already made the transition to fully electric models in 2019 and 2024 respectively. But, while the Mustang and the Charger are icons in their own right, none of them carry the power of the Corvette as a symbol of Americas industrial might. You can easily argue that the Corvette reached peak car status in pop culture like no other car ever created in the U.S. If America was ever great, the Corvette represented that greatness like no other. A 1953 Corvette on display, circa 2012 [Photo: Raymond Boyd/Michael Ochs Archives/Getty Images] Like most American celebrated inventions, the Corvette was born as an experiment. The genesis of the Chevrolet Corvette lay in the vision of Harley Earl, the head of GM’s Styling Section, who aimed to create an American sports car to rival the growing popularity of the glamorous European models by Ferrari, Jaguar, and Masserati, which appeared after World War II. Dubbed Project Opel, the initial concept debuted at the 1953 GM Motorama fair, showcasing a revolutionary fiberglass body. The materialwhich was completely new at the timeoffered lightness and a unique aesthetic compared to the typical steel bodies. The design was influenced by U.S. fighter jets and the sleek lines of European sports cars like the Jaguar XK120. While the early six-cylinder models didn’t immediately match the performance of their European counterparts, the Corvette’s striking design and dream car appeal quickly captured the public’s imagination. It was not until 1955, with the arrival of its rumbling V8 engine, that the Corvette found its literal and figurative voice. Then in 1963, it cemented its place as the most desired car in America with the C2 Stingray. This marked a pivotal moment in its design evolution. While the overall direction was under legendary American car designer Bill Mitchell, the stunning and instantly recognizable design comes from designer Larry Shinoda, a first-generation American whose parents immigrated from Japan. He translated Mitchell’s Stingray racer concept into a new era for the Corvette. 1963 Corvette Sting Ray convertible and coupe [Photo: General Motors/Wiki Commons] Working within Mitchell’s Studio X special projects group, Shinoda was instrumental in shaping the sleek new appearance of the C2. Its rear split-window coupe, though only produced for a single year, became an instant icon on its own right, symbolizing the bold and innovative spirit of American design during the time NASA took humans to the moon. Compared to other cars of the era, the Stingray offered a unique blend of American muscle and sophisticated futuristic styling that set it apart from both European sports cars and traditional American automobiles. The Corvette became synonymous with the American automotive industry. It represented American industrial prowess, showcasing the country’s ability to produce high-performance machines that could compete on a global stage. It was at this time when the car turned into a towering cultural icon of the Space Age era. It wasnt only about its sci-fi looks, but also about who was driving it. Starting with Alan Shepard, the first American in space, many Mercury 7 astronauts and those who followed were offered the opportunity to lease Corvettes for a nominal fee. Each crew of the Apollo missionsincluding Armstrong, Aldrin, and Collinshad matching Corvettes, which they used o get around Houston and on the roads near Cape Canaveral. This association forged an indelible link between the Corvette and the image of American innovation, speed, and pushing the boundaries of what was possible. The Corvette became a symbol of the nation’s technological ambition, mirroring the achievements of the space program. [Photo: John Keeble/Getty Images] The C3 generationbuilt from 1968 to 1982became an even stronger visual icon. Often referred to as the Shark due to its curvy design, heavily influenced by the Mako Shark II concept car created by Shinoda under Mitchells direction, it continued the Corvette’s dramatic styling. It had a long, low profile, a curvy Coca-Cola bottle shape, bulging fenders, and pop-up headlights. [Image: Chevrolet] Reinventing an icon All this to say that it is a strange feeling to see a new electric Corvette prototype coming from GM’s U.K. Advanced Design Studio. Even more so when you consider how much closer it was to Mitchell and Shinodas sensibilities than the current Corvette. The team took the 1963 Stingray’s split rear window and made it the central element of the design, turning it around and splitting the windshield in a concept they call Apex Vision. The singular vertical central spine is not just for looks; it is a structural element, according to Julian Thomson, who leads the design studio. The British prototype is actually a hypercar with 22-inch front and 23-inch rear tires, a car that can run on the road and on the racing track. At 15.1 feet long, 6.9 feet wide, and a height of 3.4 feetlower, wider, and longer than the current C8the design has two distinct parts. The upper section presents classic Corvette elements in a futuristic style, like Apex Vision, while the lower half focuses on functional technical design. That includes embedded EV battery technology and aerodynamic elements designed to channel air efficiently without traditional wings or spoilers. Instead, the prototype uses active ducts that redirect airflow depending on the driving mode. On a regular road, they optimize range by channeling air under the chassis; on a race track, they deploy aerodynamic surfaces that increase grip. The bodywork is made using additive manufacturing, its creators say, also known as 3D printing, to reduce weight and assemblies. The concept also incorporates aviation-inspired elements in its sculptural forms and functional aspects, along with full wrap-around side glass and powered gull wing doors. All of that makes the electric Corvette a very attractive design. It feels ready to run the 24 hours of LeMans. There have been positive reactions in the press, but met with mixed reactions from fans. Whether purists will accept a Corvette without the roar of a V8 engine is anyones guess. [Image: Chevrolet] The rise of the all-electric muscle car Its direct competitors have had mixed results in the market. Sales of the Dodge Charger Daytona EV have not been good, with only 2,115 units sold in the first quarter of 2025. On the other hand, the Ford Mustang Mach-e has had a great start of the year, becoming one of the best selling EVs in the first quarter of 2025, reaching 22,550 units (an 11% increase over the previous quarter). GM already markets the Corvette E-Ray, a hybrid variant, which only sold 1,447 units in its first year. Its not a promising sign. But then again, the E-Ray is not a very attractive car. It feels blah. Michael Simcoe, senior VP of global design at GM, says that the U.K.-designed concept is part of a global initiative where multiple studios were tasked with developing hypercar concepts that pay homage to Corvette’s heritage while showcasing unique creative interpretations. The concepts will appear through 2025, perhaps a strategy to whet the fans for an all-electric model. But its likely that, at one point in the very near future, the company is getting ready to drop that roaring combustion engine. While the current Corvette doesnt have the same design magnetism and pop culture symbolism as the ones from the 60s and 70s, it still carries the torch of a time long gone, a heavy heritage that nobody can ignore. The moment the gas roaring turns into a silent buzz of electricity, it will truly be the nd of an era for a whole industry and the entire country. Thats not necessarily a bad thing. In fact, perhaps everyone in the U.S. should be hoping that its most iconic car can successfully turn into the icon of a new era for the country. Looking at the electric supercar tsunami coming from China, Im not so hopeful for its future. But this concept car gives me some hope that they may pull it off.
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E-Commerce
In an emergency directive issued late last week, U.S. Department of Agriculture Secretary Brooke Rollins announced her departments plan to expand logging and timber production by 25% and, in the process, dismantle the half-century-old environmental review system that has blocked the federal government from finalizing major decisions concerning national forest lands without public insight. Under Rollinss direction and following an earlier executive order signed by President Donald Trump, the U.S. Forest Service would carry out the plan that designates 67 million acres of national forest lands as high or very high wildfire risk, classifies another 79 million acres as being in a state of declining forest health, and labels 34 million acres as at risk of wildfire, insects, and disease. All told, the declaration encompasses some 59% of Forest Service lands. Rollins made no mention of the role climate change plays in escalating wildfire risk or intensity, or how warming contributes to spreading plant diseases and expanding invasive species ranges. Climate change, it seems, has also been overlooked in the development of the Trump administrations proposed solutionto cut forests down. Healthy forests require work, and right now were facing a national forest emergency. We have an abundance of timber at high risk of wildfires in our national forests, said Rollins in a press release. I am proud to follow the bold leadership of President Trump by empowering forest managers to reduce constraints and minimize the risks of fire, insects, and disease so that we can strengthen the American timber industry and further enrich our forests with the resources they need to thrive. While it may seem intuitive that cutting down high-risk trees will lead to less organic material that could incinerate, environmentalists say the administrations plans to increase timber outputs, simplify permitting, and do away with certain environmental review processes are likely to only escalate wildfire risk and contribute more to climate change. Chopping down vast tracts of trees releases tremendous amounts of greenhouse gases into the atmosphere, exacerbating warming, which supercharges wildfire risk and causes blazes to burn faster and hotter. Though the climate science of timber management is complex, with techniques like prescribed burns considered widely effective in mitigating blaze-prone areas, the administrations aim to rapidly ramp up deregulated logging under the premise of lessening wildfire risk is poised to backfire, not least because of the carbon costs of cutting down forests. A map accompanying the memo from the Department of Agriculture, or USDA, indicates the stretches of forest that the agency has identified under the emergency designation. California, Colorado, Idaho, and Arizona appear to have the largest swaths of forest lands affected. Parts of the South, around the Great Lakes, and New England are also included. The USDA has not specified how many acres will be impacted per state. The agencys emergency order and push to expand logging to mitigate wildfire risk, ineffective as it can be if done haphazardly, is not a new strategy, said Lisa Dale, a lecturer at Columbia Universitys Climate School who has researched wildfire policy for decades. Similar declarations have been passed in multiple former administrations as a way to shortcut the time-consuming and onerous review processes under the 1970 National Environmental Policy Act, or NEPA. What is new about this particular directive, however, is the USDAs explicit intention to remove NEPA processes. Trump imposed multiple limitations on the rule in his first term, most of which the Biden administration later revoked. In his second term, the president has sought to unravel how the sweeping environmental legislation is implemented, decentralizing how it has been governed and leaving it up to individual agencies to develop their own guidelines. Dale said this rings an alarm bell as the proposed elimination of NEPA processes at the USDA would mean that, in theory, a logging company could come into a forest and extract timber without having to first evaluate the environmental impacts of its actionslike when timber production overtakes endangered species habitats. Im a little skeptical about the premise of this memo, said Dale, who has been a longtime proponent for streamlining NEPA. The idea that were going to increase timber production by 25% and that that will be the equivalent of reducing wildfire risk? Thats the disconnect. As Dale noted, most of the really valuable timber is located only in a couple of states, in areas that are very difficult and expensive to access. Moreover, she said, none of those types of timber sales have much of an impact at all on wildfire risk. The USDA declined to comment for the story, but a spokesperson sent Grist a public letter issued by Chris French, the acting associate chief of the Forest Service. In the letter, French first directs all officers to use innovative and efficient approaches to meet the minimum requirements of NEPA, and later notes that the agency will soon release direction for using emergency NEPA to streamline and simplify our permitting process. The agencys emergency declaration comes even as it continues to cull federal funding for food and farm programs, and has attempted to substantially shrink the very workforce that manages forest health and wildfire management. Anna Medema, Sierra Clubs associate director of legislative and administrative advocacy for forests and public lands, said that the move will benefit industrial logging operations and create a negative climate feedback loop. She called the decision a boon for the logging industry and a disaster for our national forests. Other advocacy organizations, like the nonprofit Center for Biological Diversity, have vowed to use every legal tol at our disposal to halt the Trump administrations implementation of this order. Jack Algiere, director of agroecology at Stone Barns Center for Food and Agriculture, a nonprofit farm and research center in New York, is holding out hope that agroforestry solutions will be included in how the Forest Service carries out the new emergency order. The thing with agriculture is that its working with living systems. It doesnt matter if youre in a forest or a vegetable field, said Algiere, who flagged there is no mention of a long-term implementation in the memo. Not all of these places are abandoned forests. Many of them already have management plans, and maybe this is going to disrupt that. Algiere also took note of how the language in the memorandum includes what he considers a lot of the right wordssuch as mentions of the Forest Service working toward land stewardship together with federally recognized tribes. And yet he cant help but think about how, at the same time, the USDA is freezing and cutting funding for food programs and scrubbing diversity, equity, and climate tenets from applications. This could have been written in a lot of different ways, he said. Not unlike the rest of the USDA, there seems to be a little bit of both sides getting played out. By Ayurella Horn-Muller, Grist This article was originally published by Grist. Grist is a nonprofit, independent media organization dedicated to telling stories of climate solutions and a just future. Learn more at Grist.org.
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E-Commerce
As the Trump administration has set its sights on dismantling diversity, equity, and inclusion efforts in the workplace, the prevailing narrative has been that private-sector companies are retreating from DEI programs. That’s true to some extent: Major employers have made notable changes to their DEI efforts, altering language in public filings and slashing or pausing career development programs for underrepresented groupsand corporate leaders have said they are losing sleep over the threat of DEI-related litigation. Still, it seems that many companies are continuing to invest in diversity programs, according to a benchmarking survey that culture and inclusion platform Paradigm released today. On the whole, federal contractors and large companiesthose with more than 10,000 employeesappear to be the most likely to make significant changes to their DEI work in response to the heightened scrutiny by the Trump administration and risk of legal action. (The survey polled more than 400 employers of different sizes across a range of industries, including some of the largest U.S. companies by revenue.) What DEI policies are changing Its true that employers are moving away from certain types of DEI initiatives. Many companies are, in fact, eliminating representation goalssomething that leading tech employers like Meta and Google have already done. Paradigm found that 38% of companies surveyed had either stopped using representation goals or are planning to do so. The vast majority of employers who still use representation goals92%said they plan to stop sharing those goals publicly, while 77% said they would not even disclose them internally. As the terminology of DEI has grown more polarizing, 39% of companies have also changed the language they use for their programs. What DEI policies are staying the same Even as employers pull back on some of these efforts, however, the budget for DEI work has not radically shifted at many companies, per Paradigms findings: Only 19% of employers said they are decreasing funding for DEI efforts. More than half claimed they are not making any changes, and 23% said they actually plan to increase funding. Given that the pushback to DEI has been brewing since the Supreme Courts 2023 ruling on affirmative action, its possible some of these companies had already made changes to how they allocated funding for diversity effortsor cut back on them altogether. As Fast Company has previously reported, plenty of companies were already reevaluating their financial commitments even prior to that ruling, and in some cases trimmed headcount for teams that were dedicated to DEI-related work. Joelle Emerson, cofounder and CEO of Paradigm, also posits that some companies may have just reallocated funding or outsourced certain aspects of their DEI work to organizations like hers. Weve worked with Fortune 500 companies that have a team of five learning designers building trainings from scratch on inclusive leadership or inclusive hiring, she says. Weand Im sure other [platforms]have really great content that doesn’t need to be reinvented for every single organization. The state of external rankings Over the past year, many companies have made headlines for pulling out of the Human Rights Campaigns Corporate Equality Index, an annual survey that measures workplace inclusion for LGBTQ+ employees and is often touted by companies that are looking to attract more diverse employees. But the Paradigm report indicates that even amid public pressure, many companies have not changed their stance on those rankingsat least not yet. Only 18% of respondents said they had already paused their participation in external rankings that measure inclusion or planned to do so. Emerson points out that many of the companies who, for example, pulled out of the Corporate Equality Index, were being pressured to do so by right-wing activists. But the companies that seem to be staying the course may not be talking about it openly or getting media attention. If you’re a company that’s not evolving away from these things, there would be no reason anyone would hear about it, she says. By and large, youre not going to be announcing that. Reducing legal risk Nearly all the companies surveyed by Paradigmat least 90%say they have already embedded DEI practices into their talent strategy, which includes continuing to source diverse talent. Most of them are also continuing to collect demographic data on employees and invest in inclusion trainings. Employee resource groups and DEI-related benefits like parental leave and trans healthcare coverage have also remained largely unchanged (though some companies are opening affinity groups up to all employees to mitigate legal risk). Emerson adds that the Equal Employment Opportunity Commissions recent guidance on DEI has actually helped clarify what could constitute unlawful discrimination for some employers, which had sparked widespread confusion when Trump first introduced executive orders targeting DEI. I don’t agree with a lot of the guidanceI think a lot of the things that they’re saying are essentially illegal DEI are, in fact, not, she says. But the guidance has given the companies we work with more confidence to continue with the things they’re doing.
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E-Commerce
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