Xorte logo

News Markets Groups

USA | Europe | Asia | World| Stocks | Commodities



Add a new RSS channel

 
 


Keywords

2024-07-24 15:00:36| Engadget

Google just announced a suite of updates to the Play Store in an attempt to make it more fun to use. This is part of a larger move by the company to turn its online marketplace into "an end-to-end experience thats more than a store. You read that right. They want us to hang out on Google Play. Heres what the company has planned. The update brings AI-generated review summaries that pull from user reviews to develop a consensus. Youve likely already encountered this type of thing on Facebook and while using Google search. The company first announced this feature at this years I/O event. This AI-adjacent approach will also apply to auto-generated FAQs about each app that are powered by Gemini models. Additionally, there will be AI-generated highlights that offer a quick summarization of a particular app. Google showed off a still image of this for a photo editing app in which the highlights included the number of filters and layouts available, in addition to tools and sharing options. This AI approach will also let users quickly compare apps in similar categories. Googles also rolling out shared spaces on the Play Store. These arent communities or mini social networks, like Reddit or something, but rather splash pages for various topics of interest. The company started this project with a pilot involving cricket. The shared space gave users in India the ability to explore all their cricket content from across various channels in one, convenient spot. This included relevant videos, around 100 curated cricket-related apps and some simple user polls. The next curated space will be about Japanese manga. There has been no word as to when this feature will expand into multiple categories available to global users. The entire shopping for a new game to play experience is also getting an upgrade, focused primarily on discovery. Google promises enriched game details pages, complete with YouTube videos from developers and clearly-marked promotions, which reminds me of Steam. This even extends to the post-purchase experience, as return users will see updated developer notes and a section for tips and tricks. The program is in early access and currently only available to English language users. There are also some new games coming to Googles oft-overlooked Play Pass, like Asphalt Legends Unite and Candy Crush Saga, and a feature that lets users play multiple games at once on PC.  Finally, theres some personalization stuff in this update. The new Collections feature provides custom categories based on previously-purchased apps. This means that each Google Play homescreen will be different for each user, offering an easy way to continue binging a show or finishing a video game. Many of these upgrades begin rolling out today, though some are still in the early access stage. Others, like the shared spaces feature, still have some kinks to work out.This article originally appeared on Engadget at https://www.engadget.com/google-is-updating-the-play-store-with-ai-powered-app-reviews-and-curated-spaces-130036843.html?src=rss


Category: Marketing and Advertising

 

Latest from this category

04.07Otriums AI models give unsold fashion a second chance
03.07Top 10 Favorite Creator-Led Brands [Infographic]
03.07AI Update, July 3, 2025: AI News and Views From the Past Week
03.07The Power of Emotional Advertising in B2B Brand-Building: Feelings vs. Function
03.07In Relooted, gamers plan the perfect heist to reclaim Africas stolen artifacts
02.07The State of Hybrid Work
02.07Thought Leadership for Lead Generation: A Smart Key for Unlocking Transformational Growth
01.07Eight Less Traditional Ways People Are Using AI at Work
Marketing and Advertising »

All news

05.07Council tax plan could 'reduce' help for poorest
05.07Charity warns of unprecedented food demand
05.07Plans for Tru by Hilton hotel advance near I-80, La Grange Road exchange
05.07How to avoid creating AI zombies in your workplace
05.07Crying at work: A sign of strength, weakness or just being human?
05.07Today in History: Roosevelt signs the National Labor Relations Act
05.07How AI is transforming corporate finance
05.07NSE vs BSE: How the two stock exchanges fared on financial parameters in FY25
More »
Privacy policy . Copyright . Contact form .