Xorte logo

News Markets Groups

USA | Europe | Asia | World| Stocks | Commodities



Add a new RSS channel

 
 


Keywords

2024-07-24 15:00:36| Engadget

Google just announced a suite of updates to the Play Store in an attempt to make it more fun to use. This is part of a larger move by the company to turn its online marketplace into "an end-to-end experience thats more than a store. You read that right. They want us to hang out on Google Play. Heres what the company has planned. The update brings AI-generated review summaries that pull from user reviews to develop a consensus. Youve likely already encountered this type of thing on Facebook and while using Google search. The company first announced this feature at this years I/O event. This AI-adjacent approach will also apply to auto-generated FAQs about each app that are powered by Gemini models. Additionally, there will be AI-generated highlights that offer a quick summarization of a particular app. Google showed off a still image of this for a photo editing app in which the highlights included the number of filters and layouts available, in addition to tools and sharing options. This AI approach will also let users quickly compare apps in similar categories. Googles also rolling out shared spaces on the Play Store. These arent communities or mini social networks, like Reddit or something, but rather splash pages for various topics of interest. The company started this project with a pilot involving cricket. The shared space gave users in India the ability to explore all their cricket content from across various channels in one, convenient spot. This included relevant videos, around 100 curated cricket-related apps and some simple user polls. The next curated space will be about Japanese manga. There has been no word as to when this feature will expand into multiple categories available to global users. The entire shopping for a new game to play experience is also getting an upgrade, focused primarily on discovery. Google promises enriched game details pages, complete with YouTube videos from developers and clearly-marked promotions, which reminds me of Steam. This even extends to the post-purchase experience, as return users will see updated developer notes and a section for tips and tricks. The program is in early access and currently only available to English language users. There are also some new games coming to Googles oft-overlooked Play Pass, like Asphalt Legends Unite and Candy Crush Saga, and a feature that lets users play multiple games at once on PC.  Finally, theres some personalization stuff in this update. The new Collections feature provides custom categories based on previously-purchased apps. This means that each Google Play homescreen will be different for each user, offering an easy way to continue binging a show or finishing a video game. Many of these upgrades begin rolling out today, though some are still in the early access stage. Others, like the shared spaces feature, still have some kinks to work out.This article originally appeared on Engadget at https://www.engadget.com/google-is-updating-the-play-store-with-ai-powered-app-reviews-and-curated-spaces-130036843.html?src=rss


Category: Marketing and Advertising

 

Latest from this category

17.10AI Update, October 17, 2025: AI News and Views From the Past Week
17.10South African health insurer rewards customers for hitting their sleep goals
16.10The 40 Brands US Customers Feel Most Loyalty Toward [Infographic]
16.10From Reach to Relevance: How B2B Marketers Are Rewriting the Advertising Playbook
16.10New merit badges prepare Scouts for AI and cybersecurity
15.10The Top Challenges SMB Marketers Face With A/B-Testing
15.10If AI Can't Find You, Neither Can Your Customers: How AI Is Changing the Rules of Brand Discovery
15.10Can scent make us more social? This fragrance tech thinks so
Marketing and Advertising »

All news

19.10Betfred says all its shops may close if Reeves hikes gambling tax
19.10Today's Headlines
19.10Nearly 2 million Illinois residents will lose SNAP benefits next month if federal shutdown continues, officials warn
18.10Gold prices soared above $4,300 this week. Whats driving the surge?
18.10What the federal government shutdown means for workers, federal programs and the economy
18.10Does Elon Musk deserve the world's biggest pay package?
18.10'No Kings' at NYC: Thousands of protesters take over Times Square for anti-Trump marches in Manhattan. Check timings
18.10Blood test can detect more than 50 kinds of cancer, new study suggests
More »
Privacy policy . Copyright . Contact form .