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Which brands led by celebrities and social media creators do people love most? To find out, researchers surveyed 1,000 shoppers in the United States. Read the full article at MarketingProfs
Category:
Marketing and Advertising
South African game developer Nyamakop has crafted an unusual title with Relooted, a side-scrolling heist game that transforms cultural repatriation into compelling gameplay. Players assemble diverse crews from across Africa to liberate 70 real artifacts currently housed in Western museums, navigating stealth-based puzzles that blend parkour mechanics with Ocean's Eleven-style planning.The game emerged from a family dinner conversation after developer Ben Myres' mother visited the British Museum and was appalled by what she saw. Two years of research later, the team had painstakingly recreated artifacts like a Kenyan drum that local communities believed had been destroyed for over a century, only to discover it gathering dust in museum storage.Once players grab an artifact, they have just 30 seconds to escape as alarms blare and security systems activate. Each crew member brings specialized skills lock picking, hacking, acrobatics and represents specific African countries with authentic voice acting sourced from those regions. The studio grew from three to 30 people during development, deliberately building a team that could bring genuine cultural authenticity to both the visual design and narrative elements.
Category:
Marketing and Advertising
Some 45% of full-time professionals now have a hybrid work arrangement, down from 62% in 2022, and 46% say their organization has changed its policy to require more time to be spent in the office. Read the full article at MarketingProfs
Category:
Marketing and Advertising
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