 |
|
|
|||||
Heineken has launched a worldwide search for someone named McLoughlin to take the reins of a family pub on Ireland's remote Achill Island. Current owner Josie McLoughlin, the fourth generation to run the establishment, faces a common dilemma in rural Ireland no family successor. The campaign transforms this private business challenge into a global treasure hunt, with billboards appearing in cities with large Irish diaspora populations, from New York to Sydney.The initiative taps into powerful currents of cultural identity and belonging at a time when many professionals are reconsidering their career paths. As automation and AI reshape white-collar industries, the romanticism of owning a community cornerstone in a picturesque setting offers an alluring alternative. Beyond merely preserving a business, Heineken's "For the Love of Pubs" campaign recognizes how these establishments serve their communities.At its core, the campaign acknowledges the critical role physical gathering spaces play in combating social isolation. With McLoughlin's Bar serving as both a social hub and cultural landmark for generations, Heineken positions itself as a defender of increasingly endangered third places. By offering the selected McLoughlin a comprehensive succession package, including mentorship and investment guidance, the brand demonstrates an understanding that preserving such spaces requires more than nostalgia it demands practical support for their long-term viability.
Category:
Marketing and Advertising
The original Looney Tunes animated shorts that aired between the 1930 and 1969 are no longer available to stream on Max, Deadline reports. Warner Bros. Discovery removed them from the streaming service as part of its ongoing shift away from children's shows and towards adult and family programming. For now, newer Looney Tunes series and spin-offs remain, like New Looney Tunes and Baby Looney Tunes, but the decision still feels odd because Warner Bros. Discovery just released The Day The Earth Blew Up: A Looney Tunes Story in theaters on March 14. Of course, the company is no stranger to ill-conceived (frequently anti-art) decision making. The original Looney Tunes were last on the chopping block in 2023, when a press release covering shows and movies that were being added and removed from Max included the iconic animated shorts. Warner Bros. Discovery walked back that announcement, saying it was an error, but apparently plans change. While it seems strange to remove something Warner Bros. Discovery owns and doesn't have to pay an exorbitant licensing fee to offer, pulling shows and scrapping the release of movies has been the company's recent strategy to save money and earn tax breaks see another Looney Tunes-related release, Coyote vs. Acme, or Batgirl. As far as this recent deprioritization of children's programming on Max goes, Warner Bros. Discovery has been working on it for a while. The company shutdown Boomerang, Warner Bros. Discovery's streaming service for classic cartoons, in 2024. Warner Bros. Discovery decided to not renew its distribution deal for Sesame Street last year, too, but removing around 200 old episodes of the show in 2022 was probably a good sign the company had lost interest way earlier.This article originally appeared on Engadget at https://www.engadget.com/entertainment/streaming/warner-bros-discovery-pulled-the-original-looney-tunes-shorts-off-max-190500556.html?src=rss
Category:
Marketing and Advertising
Those stranded Starliner astronauts are finally coming back to Earth, with a touchdown expected on Tuesday evening. Coverage begins on Monday night at around 10:45PM ET, with streams available on NASAs website and via the NASA+ app. Monday nights stream will focus on the hatch closing and the undocking procedure. The stream will go dark until 4:45PM ET on Tuesday as the crew approaches splashdown. The arrival is scheduled for around 5:57PM ET and a live press conference is set for 7:30PM ET. The two NASA astronauts returning (Suni Williams and Butch Wilmore) were part of Boeings Starliner crew to the ISS. This was supposed to be a one-week stay but, just like Gilligan and the rest, was extended to nine months when the ship was deemed unfit for a crewed return to Earth. Five of the thrusters failed enroute. This is forcing the pair to hitch a ride on a SpaceX Dragon spacecraft. SpaceX also ran into a delay, as this mission was originally scheduled for February. The Starliner returned, but without the crew. NASA planned to retrieve Williams and Wilmore back in September via a crewed mission with two empty seats. However, that launch faced technical issues and was delayed until April. This partnership with SpaceX will bring the pair home a couple of weeks early.This article originally appeared on Engadget at https://www.engadget.com/science/space/you-can-watch-the-starliner-astronauts-return-to-earth-after-an-unplanned-nine-month-visit-185308418.html?src=rss
Category:
Marketing and Advertising
All news |
||||||||||||||||||
|
||||||||||||||||||