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Bloomberg had reported back in February the Sonos' long-rumored and long-awaited headphones are dropping in June, a month later than the company originally intended due to a software issue. While Sonos itself has yet to release details about the device, its Dutch authorized dealer Schuurman seems to have published information and images of the headphones ahead of time. A Redditor in the Sonos group has discovered Schuurman's listings (via The Verge) after someone else found out that the wireless headphones will officially be called the Sonos Ace. Sonos Based on the images, the Ace device package will come with the headphones, some wires and a carrying case. It looks like the headphones themselves will have buttons and a toggle switch on the earphone parts of the device. The images are pretty low-quality, so we can't comment on how premium the model looks, but it does seem like the device is going to be a pair of over-ear headphones. Schuurman has listed the device package for 403.58 ($435), which is pretty near the $449 pricing Bloomberg mentioned in its previous report. As the news organization said at the time, Sonos CEO Patrick Spence is hoping that launching the new device category can help fuel growth for the company known for its speakers and sound bars after years of sluggish sales. The upcoming Ace headphones were reportedly designed to work with the company's existing devices and can stream audio directly from TVs and music streaming services using its built-in Wi-Fi connection. Bloomberg said that Sonos is also looking into the possibility of releasing an in-ear model in the future to compete with Apple's AirPods and other similar products. Schuurman This article originally appeared on Engadget at https://www.engadget.com/heres-what-the-long-rumored-sonos-wireless-headphones-will-look-like-054450404.html?src=rss
Category:
Marketing and Advertising
Spotted by: Liesbeth den Toom
Category:
Marketing and Advertising
On World Book Day this year, Audi Spain took a creative approach to an age-old problem nobody actually reads the owner's manual for their car. The German automaker teamed up with Penguin Random House to merge dry, technical manuals with captivating short stories. Seven Spanish authors were tasked with writing original pieces of fiction incorporating specific words and phrases from Audi's manuals Novelas de Manual.The result is a series of stories ranging from tales of World War II to musings on modern romance, each punctuated with highlighted words that allow the reader to jump to explanations of their vehicle's features and functions. For example, a story about "The Day Alicia Sabater Died" connects to information about replenishing brake fluid. The campaign was developed for Audi by Ogilvy and marks the fourth time the two have celebrated Book Day with literary projects. Previous initiatives included crowdsourcing stories that hadn't yet been written and transforming customer service anecdotes into fictional narratives.
Category:
Marketing and Advertising
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