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This infographic explores the key factors that influence content discovery and amplification on TikTok. Read the full article at MarketingProfs
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Marketing and Advertising
The US presidential election is in its final stretch. Before election day on November 5, Engadget is looking at where the candidates, Kamala Harris and Donald Trump, stand on the most consequential tech issues of our day. The Biden administration has been more aggressive than almost any in recent American history in its antitrust efforts. In the tech sector alone, it has ongoing cases against Apple, Meta, Google and Amazon, not to mention its battles with Ticketmaster, Microsoft, Kroger, CVS, Visa, Penguin Random House and more. Biden, Lina Khan (chair of the FTC) and Jonathan Kanter (head of the DOJs antitrust division) have spent the last several years working to prevent giant mergers, increase competition and punish companies (however lightly) for unfair business practices. It is unlikely that whoever succeeds Joe Biden will be quite as fervent in their fight against monopolies. That being said, its not only possible but probable that either a Harris or Trump administration would be very active in the antitrust field. Kamala Harris There is some expectation that a Kamala Harris White House will pursue these sorts of cases less aggressively. Part of that assumption is simply down to the fact that Harris hasnt said a ton on the issue. She touts her record as attorney general of California in leading lawsuits against the medical industry, and says during her stump speeches that companies need to play by the rules, respect the rights of workers and unions and abide by fair competition. And if they dont, I will hold them accountable. But she often doesnt get more specific than that. Her campaign also released a detailed economic policy document, though it makes little mention of antitrust and antimonopoly proposals. When it does discuss those issues, it focuses exclusively on landlords, grocery stores and the pharmaceutical industry. It does advocate for the passage of the Preventing the Algorithmic Facilitation of Rental Housing Cartels Act, though. This bill would make it illegal for landlords to use software from companies like RealPage and Yardi to coordinate on housing prices and rent increases. However, Harris ties to Silicon Valley has led some to believe she would pump the brakes on antitrust efforts focused on the tech industry. Her brother-in-law, Tony West, is chief legal officer for Uber, her debate adviser was Karen Dunn, the lawyer currently heading up Googles defense in an ongoing antitrust case, and she counts Laurene Powell Jobs (widow of Steve Jobs) among her closest friends. Shes also been quiet in the face of calls from major donors like Reid Hoffman (LinkedIn) and Barry Diller (IAC, Expedia Group and TripAdvisor) to fire Lina Khan. Nonetheless, she has also surrounded herself with many people deeply engaged in the Biden administrations antitrust efforts, including Brian Deese, the former head of the National Economic Council (NEC); Rachel Brown, who led on competition policy at the NEC and Bharat Ramamurti, who was not only Deeses deputy at the NEC but also worked for Elizabeth Warren, who has made fighting big business a cornerstone of her political identity. Its unlikely these antitrust crusaders would join Harris campaign if they did not believe she would continue the work of the Biden administration in some meaningful capacity. Donald Trump Unlike what youd expect from a typical Republican administration, the Trump White House was actually pretty active in the antitrust space, focusing primarily on the tech and healthcare industries. Trump has made no secret of his animosity towards some of the biggest players in the tech space, so theres little reason to believe hed scale back or abandon the cases against Google, Apple, Meta and Amazon underway. During his first tenure, the Trump administration went after Google over its search results and Facebook following its purchase of WhatsApp and Instagram in antimonopoly cases. He also sought to block the acquisition of Time Warner by AT&T. Even after he left the White House, Trump continued his assault on big tech by filing personal lawsuits against Twitter, Facebook and Google, alleging censorship. According to Concurrences (an antitrust think tank), while Republican administrations tend to prioritize criminal cartel cases, the Trump DOJ pursued fewer of those than any administration since Nixon and focused more on mergers and antimonopoly cases. While Trump hasnt said much about his antitrust views on the campaign trail, his running mate, JD Vance, has made it a regular topic of his stump speeches. Vance has voiced strong support for breaking up big corporations, especially in the tech industry. Hes even praised Lina Khan as one of the few people in the Biden administration I think is doing a pretty good job. Complicating this, however, under Trump, the DOJ and FTC were constantly mired in controversy, and he was routinely accused of using the agencies to punish his perceived enemies. To make things even murkier, there is no mention of antitrust or antimonopoly efforts or policies either on Trumps Agenda 47 site or the official RNC platform. This makes it difficult to predict what to expect from a second Trump term. While ther was significant antitrust activity on his watch, at times it seemed guided by political whims and personal vendettas. And without a guiding principle outlined in any official policy document, its impossible to know what avenues the DOJ and FTC might focus on to go after companies that find themselves the target of Trumps ire. While Donald Trump and the RNC dont spill too many words discussing antitrust issues, the Heritage Foundations Project 2025 document does. It notes there is still some disagreement among Republicans on how aggressively to pursue antitrust action. But it focuses extensively on the changing view within the party that seeks more aggressive actions to break up the largest players in the market. While Project 2025 pays some lip service to the negative impact on consumers of having too much industry power concentrated in too few hands, it spends most of its time discussing ESG (environmental, social and governance) and DEI (diversity, equity, and inclusion) initiatives by businesses as a non-economic reason to pursue antitrust efforts, suggesting the Heritage Foundation sees antimonopoly laws not as a way to prevent the concentration of economic power, but as a cudgel to punish those promoting social and political ideologies it dislikes.This article originally appeared on Engadget at https://www.engadget.com/big-tech/election-2024-how-will-the-candidates-regulate-big-tech-133013600.html?src=rss
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Marketing and Advertising
Getting a really great tablet for an affordable price is quite an achievement. That's why we're excited to see that Amazon's Fire Max 11 tablet is currently on sale for $140, down from $230 a 39 percent discount. The deal brings this 64GB tablet back to its all-time low price, previously seen during October Prime Day. Amazon released the Fire Max 11 tablet in 2023 and we were immediately impressed with how much it offered for the price (especially now that it's discounted). It has slimmer bezels and a nice aluminum build, along with being just over a pound. Its 11-inch screen has a 2,000 x 1,200 resolution and is low blue light certified. Plus, it has a fingerprint sensor in the power button and supports Wi-Fi 6. It's worth noting that this model comes with lockscreen ads. If that's a deal breaker then check out the sale on the 64GB version that is ad-free. Right now, it's 36 percent off, dropping to $155, from $245. You can even upgrade to the 128GB model without lockscreen ads for just $5, with a 43 percent discount dropping its price to $160 from $280. Follow @EngadgetDeals on Twitter and subscribe to the Engadget Deals newsletter for the latest tech deals and buying advice.This article originally appeared on Engadget at https://www.engadget.com/deals/amazons-fire-max-11-tablet-returns-to-a-record-low-price-131516001.html?src=rss
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