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2024-12-27 16:00:39| Engadget

The recent rollout of iOS 18.2 finally brings many of the promised Apple Intelligence features, like Genmoji and Image Playground. One such long-awaited tool is Visual Intelligence, a feature currently reserved for the iPhone 16 Pro and Pro Max that was first introduced at the companys September event. What is Visual Intelligence? Visual Intelligence is Apples answer to Google Lens. It leverages the camera system and AI to analyze images in real-time and provide useful information. This can help people learn more about the world around them and is particularly handy for shopping, looking up details about a restaurant or business, translating written text, summarizing text or having something read aloud. It can also integrate with Google Image Search and ChatGPT.  Are there any caveats? There are two caveats. The Apple Intelligence rollout has been something of a convoluted mess, and this trend continues with Visual Intelligence. For now, the tools only work with the iPhone 16 Pro and Pro Max, which are the beefiest of the companys recent handsets. Apple has indicated that the feature could eventually become available for older models. Google Lens, after all, has been around since 2017, which was when the Pixel 2 was the hottest handset on the block. Theres also a wait list, which is true of all Apple Intelligence features. To join the list, head to settings and look for Apple Intelligence & Siri. Then click on Join Waitlist. Once approved, the software will be ready to use. How to use Visual Intelligence As of this writing, the only way to launch Visual Intelligence is to long-press the Camera Control button. Thats the new control interface on the bottom right side of the handset. Once pressed, the Visual Intelligence interface will open up.  Apple Now the fun begins. Just point your phone at something and select ChatGPT, via the bottom left icon, or Google Image Search, via the bottom right icon. Alternatively, if the visual field includes text, tap the circle at the bottom of the screen. The phone can also be pointed at a business to obtain useful information.  How to interact with text Hover the phone in front of the text, activate Visual Intelligence and tap the circle at the bottom of the screen. This will analyze the text. Once analyzed, there are a few options. Tap Translate at the bottom of the screen to translate the text into another language. Tap Read Aloud if you want the text to be read aloud by Siri. Tap Summarize for a quick summary of the copy. The tool will also identify contact information in the text, like phone numbers, email addresses and websites. Users can take action depending on the type of text. For instance, tap on the phone number to give it a ring. Other actions include starting an email, creating a calendar event or heading to a website. Tap the More button to see all of the available options. Tap Close or swipe up to end the session. How to interact with a business Visual Intelligence can provide details about a business thats directly in front of you. Just open up the tool and point the camera in front of the signage. The name of the business should appear at the top of the screen. Tap Schedule to see the hours of operation or tap Order to buy something. View the menu or available services by tapping Menu and make a reservation by touching Reservation. To call the business, read reviews or view the website, tap More. Swipe up or tap Close to end the session. This feature is currently only available to US customers. What to do with ChatGPT Start by pointing the camera at an object. Activate Visual Intelligence and tap the ChatGPT icon on the bottom left side of the screen. Tap the Ask button for information about the object. We used it on a bottle of hand cream, which it properly identified. After that, a text field will appear for follow-up questions. Users can ask whatever they want, but results may vary. We asked ChatGPT where to buy the hand cream and how much it costs. It performed admirably at this task. Yay shopping. Engadget/Cherlynn Low Tap the "Close" button or swipe up to remove all fields, which will also shut down Visual Intelligence.  What to do with Google Image Search Choosing Google Image Search will bring up a Safari dialog box that contains similar photos pulled from the web. A good use case here is finding deals. We took a photo of a bottle of hand cream and the Safari results had plenty of different price points to choose from. However, users have to find the best deal and complete a purchase on their own. Engadget/Cherlynn Low Tap the "Close" button to eliminate these results and then swipe up from the bottom of the screen to shut down the tool.This article originally appeared on Engadget at https://www.engadget.com/mobile/smartphones/how-to-use-visual-intelligence-apples-take-on-google-lens-150039141.html?src=rss


Category: Marketing and Advertising

 

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2024-12-27 16:00:00| Marketing Profs - Concepts, Strategies, Articles and Commentaries

Catch up on select AI news and developments from the past week or so. Stay in the know. Read the full article at MarketingProfs


Category: Marketing and Advertising

 

2024-12-27 14:00:37| Engadget

Gather round and let me tell you a story about the dark sky that makes mid-afternoon feel like midnight, and the light source that makes it at all bearable. Once a year, winter appears with a quick chill of the ears and sudden craving for a vat of hot chocolate. It brings all things beautiful: holiday lights, white blankets of snow in the park and thoughtful gifts. But it also invites in the cold and heaping amounts of darkness. I came of age in upstate New York, where sunlight is gone by half past four in the afternoon the entirety of December and January. Thats to say this isnt a new phenomenon for me, but that hasnt made it any less painful. In fact, it has caused a feeling of dread that starts popping up come late September. But when I moved to Scotland, 4:30PM became nearly 3PM and the sun didnt fully rise until well after Id woken up. Even in London where Im now based, its easily dark by 4PM on the shortest days. Like most people, the darkness leaves me exhausted while taking a serious toll on my mental health. Now to the hero of this story: my SAD lamp. SAD stands for seasonal affective disorder, a depressive disorder triggered by the change of seasons (usually the darker days, though some people experience it in the summer). You by no means need to receive a SAD diagnosis to use a SAD lamp, bright light therapy lamp or wake-up lamp all names for the same thing. I bought Lumies Vitamin L bright light therapy lamp a few years ago ahead of my first Scottish winter and have used it every year since. The Vitamin L lamp is a slim rectangle that provides 5,000 lux at a foot away or 2,500 lux at about an arms length. The latter is the recommended distance for use and more or less how far it sits from me. Its just shy of eight inches wide with a length of 11 inches and a depth of just over three inches. It can stand in portrait or landscape orientation, too, though I find it doesnt balance very well in the latter. The light makes up the entire front panel and has a simple power button on the back. The lamp lives on the floor next to my kitchen table, where Ill prop it up nearly every morning while having breakfast or starting work. As a big fan of sleeping in, I rarely use it on the weekends unless Im getting up early to run somewhere and I typically forget or get busy in the morning at least one workday. But when I do have it on, Ill keep it shining at me from an angle for 30 minutes to an hour, depending on how much time I have. Sarah Fielding / Engadget This light is far from an extra table lamp to add a little glow. Its a very I repeat for good measure very bright light. And yet, despite it practically being imitation sunlight, theres no UV rays to worry about. It really does wake me up just from how bright it is and the daily routine adds a nice structure to busy, cold mornings. Ive never received a SAD diagnosis but I do have a panic disorder that causes anxiety and bouts of depression, the latter of which is more prominent during these cold, dark days. I dont know how much of it is the lamp and how much is a placebo, but it really does help keep my negative feelings at bay and makes the dark days a bit more bearable. Overall, if you dread the darkness of the winter months as much as I do, I highly recommend trying this Lumie lamp or exploring one of the other options on the market. Just the habit of turning it on most days makes me feel like Im doing something to combat the dreariness. Plus, it really is hard to be tired when theres a bright light shining near you.This article originally appeared on Engadget at https://www.engadget.com/home/this-sad-lamp-makes-the-winter-almost-bearable-130037310.html?src=rss


Category: Marketing and Advertising

 

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