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I was strolling up the hill in Greater Boston to a French cooking class. The rich aroma of melting butter and fresh herbs greeted us as it wafted through the chilly fall air. My friend Sylvie and I were eager to learn the art of soufflé-making. The French instructors asked for everyones background. When Sylvie said she was from France, they pressed her to be specific: Which part of France? When they learned she hailed from Strasbourg, the Parisiennes exchanged disapproving glances. Sylvie eyed their silent, snooty disdain. It got worse. When Sylvie started asking about techniques, we received curt responses and pronounced sighs. We left feeling as deflated as a collapsed soufflé. The French instructors may have mastered the art of French cooking but failed miserably in practicing humility toward Sylvie. They could have done so by celebrating Sylvies hometown as a region with its own culinary specialties. In snubbing Sylvie, the instructors missed an opportunity to demonstrate the rich diversity of soufflés across geographies and to toast the diversity of participants in the cooking class. Humility is based on a common theme: Train your focus on others, not on yourself. The importance of managing your ego Early in my Silicon Valley career, I had the good fortune to work for Bart, a humble leader who left his ego at the door. Bart regularly sought out employees at all levels for their input on new products and improving the company. He collaborated with individuals and other stakeholders, so they could see what made sense for the business. He asked customers crucial questions and listened carefully to their answers. Bart never threw his weight around. Instead, he was a role model for how to be in a position of power while ensuring each employee felt heard, included, and invited to showcase their influence. Humility requires you to check your ego and ensure that you dont let it dictate your actions. Seek and embrace feedback Later in my career while running my diagnostic equipment business, we hired a head of research and development. This professional came with an impressive pedigreehis PhD and postdoctoral research were from some of the top schools in the world. With his vast knowledge, accomplishments, and experience he easily could have asserted himself. You know, that arrogant person who knows best, never admits hes wrong, and isnt open to suggestions. Weve all met that individual. But our new head of R&D was actively soliciting feedback on products from collaborators, customers, and salespeople across the globe with less education. In the end, he was able to integrate input from a broad mix of stakeholders into our products. He always showed his gratitude for ideas people gave him and considered many of them for possible future use. Listen more than you speak William is a strength and conditioning coach friend of mine who trains professional and amateur athletes. He says that one of the most common phrases he hears from his clients is You really understand me. He believes that this is because he allows his clients to do most of the talking. They feel heard and understood, he says, because he signals hes listening intently. According to him, the following practices are key to being a good listener: Practice active listening without planning your response. If you predict what the other person is about to say, your response could miss the mark. Respond only after the person youre speaking with is done talking. Show genuine interest in others’ perspectives. Our natural tendency is to blurt out what we think. Resist the urge. Instead, draw the other person out through thoughtful questions. Dont interrupt or dominate conversations. This is arguably the hardest to do because we want to be heard. Keep your lips together when you feel compelled to interject. Learn to sense when to yield the conversation to another person. You dont want the reputation of being that person who doesnt know when to stop talking. Ask thoughtful follow-up questions. Think through your follow-up question before you ask it. If youve been listening carefully, a question will come to mind with little effort. Dont underestimate the impact of curiosity Theres a concept called epistemic humility, which refers to a trait where you seek to learn on a deep level while actively acknowledging how much you dont know. Approach each interaction with curiosity, an open mind, and an assumption youll learn something new. Ask thoughtful questions about others experiences, perspectives, and expertise. Then listen and show your genuine interest in their responses. Let them know what you just learned. By consistently being curious, you demonstrate youre not above learning from others. Juan, a successful entrepreneur in the healthy beverage space, approaches life and grows his business with intellectual humility. Hes a deeply curious professional who seeks feedback and perspectives from customers, employees, advisers, and investors. Juans ongoing openness to learning led him to adapt faster to market changes in his beverage category: He quickly identifies shifting customer preferences as well as competitive threats, then rapidly tweaks his product offerings to keep competitors at bay. He has the humility to realize he doesnt have all the answers and embraces listening to key voices that help make his business even more successful. A final reflection Being humble makes us more approachable and respected. With humility, we value others perspectives. The French soufflé instructors lost their class participants respect because far from practicing humility, they served up snobbery along with their lessons on creating the perfect soufflé. Humility isn’t about diminishing oneself. It’s about having a balanced perspective about yourself while showing genuine respect and appreciation for others. And if youre open to the journey, the growth and self-awareness will enrich your life and the lives of those around you.
Category:
E-Commerce
These days, when you head to a shop to buy clothes, most brands package your purchases in a recyclable paper bag, which looks more eco-friendly than plastic. But behind the scenesin back rooms that most customers never seeevery single clothing retailer has enormous piles of flimsy plastic bags (sometimes called poly bags). These bags keep clothes clean as they travel across the complex global supply chain before arriving at the store. We need to keep clothes in good condition as they move from factories to shipping containers to trucks, says Candan Erenguc, chief operations officer at Anthropologie. [Photo: WM/Anthropologie] Most local recycling facilities don’t have the equipment to recycle poly bags, which are more complicated to break down than more solid plastics like water bottles. So most retailers simply send them in the regular waste stream where they will end up in a landfill. Since plastic does not biodegrade, these bags will break down into tiny fragments of microplastic that will end up in our waterways and food. Anthropologie has been on a mission to find a way to recycle the poly bags it collects across its 215 retail stores. Over the past 18 months, it has partnered with Waste Management (WM), the largest recycling company in the United States, to develop a solution. Now, store associates collect these bags and send them to special facilities that are equipped to recycle them into other plastic products, extending their life. Anthropologie has already recycled more than 60,000 tons of poly bags, which have been transformed into pellets that will be used to create other plastic items, including trash bags. It has been a very seamless process, and we want to make sure other retailers know they can do it as well, says Erenguc. That said, things like trash bags cannot be further recycled, so they will eventually end up in a landfill. So it is still incumbent on brands to find ways to reduce the amount of plastic they consume and discard. For decades, flimsy plastic bags have been a challenge for municipal recycling facilities that collect household waste. If you accidentally put them in your curbside recycling bin, they can clog up the recycling equipment, shutting the system down. As a result, people have been encouraged to simply dispose of these bags in the regular waste stream, where they will be landfilled or incinerated. However, recycling technology is quickly improving, according to Tara Hemmer, chief sustainability officer at WM. For one thing, WM is now investing in robotics and computer vision technology that can better catch plastic bags that end up in the waste stream and separate them from the rest of the trash, so they don’t cause a major disturbance. And perhaps more impressively, there are now several industrial recycling facilities across the U.S. that are specifically designed to recycle poly bags. Some of these plants are owned by WM. But there are also independent recyclers that partner with WM. We work with our customers to make sure they can direct their waste to the right facility in our third-party network, says Hemmer. [Photo: WM] Erenguc wanted to find a way to collect poly bags and ship them to these locations. However, as a major retailer, this presented a logistical challenge. It was also important for the process to be easy for employees to understand and follow. Each of Anthropologie’s 215 stores is staffed with dozens of employees who must be trained on best practices when it comes to waste disposal. Moreover, it was unclear where the nearest recycling facility would be for each store. We didn’t want to be transporting poly bags back and forth across the country, because that isn’t good for the environment either, Erenguc says. But this is where WM could help. Anthropologie brought in members of the WM team to study the situation and come up with a solution that would be easy for retail employees to adopt. WM identified the address of the closest recycling facility for each store. Retail associates now collect plastic bags and when they have achieved a certain volume, they ship them out to a designated facility. The recycling plants turn poly bags into pellets that can than be used to create other products. It’s such a streamlined solution, Erenguc says. It was so easy to execute, but we’ve already managed to divert 60,000 pounds of plastic from landfills. [Photo: WM] Hemmer says that many retailers are eager to divert waste from landfill. While there’s been a narrative that companies have abandoned their sustainability goals, that hasn’t been her experience. We’ve found that companies still have goals and are marching towards them, she says. And consumerproduct companies are trying to increase the amount of recycled content that goes into their products. Hemmer says that recycling technology is improving every year. WM is currently working to make it possible to recycle plastic bags in residential areas, beginning with a plant in Chicago that will reach about 3,500 households. But often the obstacle to bringing about change at scale isn’t technologicalit’s logistical. People, as well as companies, are more likely to adopt new processes if they’re simple. Part of our job is to help troubleshoot, says Hemmer. But diverting waste from landfill is actually a lot easier than you’d imagine.
Category:
E-Commerce
Elon Musk’s foray into government has proven disastrous for his business life. Since taking up work for President Donald Trumps’ so-called Department of Government Efficiency (DOGE), Musk’s electric car company Tesla has seen sales slide and has become a target for protests. Now some believe that damage could be terminal and that Musk poses a risk to companies outside of his own. The Reputation Risk Index looks at reputational threats facing companies and organizations. It recently found that being associated with Musk posed the second biggest threat to companies, between the harmful or deceptive use of artificial intelligence and backtracking on DEI. The index, which is based on a survey with 117 public affairs leaders and former heads of state, found it’s not just being associated with Musk that’s risky, but being singled out and publicly criticized by him. In an aerial view, brand-new Tesla cars and Cybertrucks sit parked in a lot at a Tesla dealership on April 02, 2025, in Corte Madera, California. [Photo: Justin Sullivan/Getty Images] With his controversial omnipresence in the media landscape, 28% of the council identified this association as a top reputational risk, highlighting Musks impact on businesses that extend well past his own, Global Risk Advisory Council chair Isabel Casillas Guzman said in the report. Wedbush Securities analyst Dan Ives predicted in a note Sunday that even if Musk were to quit DOGE and get back to his car company there will be permanent brand damage.” And if Musk stays in government, brand damage could grow for Tesla, calling it a code red situation for the company. Musk “needs to leave the government, take a major step back on DOGE, and get back to being CEO of Tesla full-time,” Ives wrote. Musk’s hard turn to DOGE has shown that mixing business with politics can backfire, especially for a public CEO of a company that relies on customers who in large part don’t share his views. If Musk wasn’t planning on leaving his post as a special government employee after the 130-day limit comes up, he might find a more persuasive business reason that it’s time to get back to his day job.
Category:
E-Commerce
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