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Instagram is adding an option to schedule DMs. Social media expert Lindsey Gamble unearthed the feature, and Instagram confirmed to TechCrunch that it's rolling out scheduled DMs to all users. When you type a message, simply hold down the send button and you can select a date and time. It seems messages can be scheduled up to 29 days in advance. Until all timed-up messages are sent, you'll see a banner reading something like "x scheduled messages." This will be handy for folks who want to schedule birthday messages for a bunch of friends at once or, for instance, to remind someone to pick them up from the airport on a certain day. It'll also be useful for people who tend to take care of correspondence at night and don't want everyone to know how late they're staying awake. That's definitely not something I ever do with emails. It's worth noting that Instagram is rolling out this DM scheduling feature before all users are able to time up posts and Reels in advance. For now, that feature is limited to folks who have set up a professional account. Meanwhile, Instagram is rolling out several limited-time, end-of-year features to help you celebrate the holidays and your 2024 memories. For one thing, there's a collage tool for Stories that has an end-of-year theme. Based on images Instagram shared, it appears that you can go with a Happy New Year overlay. There are multiple Add Yours templates based around New Year's as well, such as one you can use to prompt friends to share photos in the how 2024 started/how 2024 ended format. If you hit the like button on end-of-year Stories, you'll see a custom effect. There's a New Year font and Countdown text effect for Stories, Reels and feed posts as well. Festive chat themes for the holidays include New Year's, one called "chill" and, of course, another based on Mariah Carey. Last but not least, if you use certain emoji based around celebrations or phrases like "Happy New Year" or "hello 2025" in DMs or notes before the end of the year, you'll see a little Easter egg of some kind.This article originally appeared on Engadget at https://www.engadget.com/social-media/instagram-is-adding-a-dm-scheduling-feature-before-everyone-can-schedule-posts-203957229.html?src=rss
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Marketing and Advertising
Snap is changing up its program that allows creators to make money from shortform videos. The company announced a new monetization program that will allow the apps influencers to make money from Spotlight videos that are one minute or longer by earning a share of their content's ad revenue. The change will streamline Snaps monetization features across Spotlight, its in-app TikTok competitor, and Stories, where Snap first launched its revenue sharing feature. It also means the company will end its Spotlight Reward Program, the creator fund-like arrangement that paid creators directly. That program will be discontinued January 30, 2025, with the new monetization arrangement taking effect February 1. Snap announced the update as TikTok moves closer to an outright ban in the United States. The ByteDance-owned service is currently facing a January 19, 2025, deadline to sell or be banned f the Supreme Court doesnt intervene. In its announcement, Snap notes that Spotlight viewership is up 25% year-over-year and that there is a unique and growing opportunity for creators to monetize this format in the same way they do with Stories. Under the new unified program, creators are eligible to earn money from Spotlight videos or Stories if they meet the following requirements: -Have at least 50,000 followers. -Post at least 25 times per month to Saved Stories or Spotlight. -Post to either Spotlight or Public Stories on at least 10 of the last 28 days. -Achieve one of the following in the last 28 days: -10 million Snap views -1 million Spotlight views -12,000 hours of view time Some of those metrics are a bit higher than Snaps previous requirements for Stories, which set the bar at only 10 Story posts a month. But, as TechCrunch notes, the new threshold is much higher for Spotlight creators, who could previously earn money from the companys creator fund with only 1,000 followers and 10,000 unique views. The change also pushes creators to make longer content for Spotlight as they can no longer be paid for videos shorter than one minute. If TikTok does end up being banned, Snap will be one of several platforms trying to lure creators to its product. And while the app is known primarily for its private messaging features, the company says that the number of people posting publicly has more than tripled in the last year, and that it will be evolving and expanding the total rewards available to creators going forward.This article originally appeared on Engadget at https://www.engadget.com/social-media/snap-will-expand-ad-revenue-sharing-to-creators-on-spotlight-193029473.html?src=rss
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Marketing and Advertising
The Ray-Ban Meta Smart Glasses already worked well as a head-mounted camera and pair of open-ear headphones, but now Meta is updating the glasses with access to live AI without the need for a wake word, live translation between several different languages, and access to Shazam for identifying music. Meta first demoed most of these features at Meta Connect 2024 in September. Live AI lets you start a live session with Meta AI that gives the assistant access to whatever youre seeing and lets you ask questions without having to say Hey Meta. If you need your hands-free to cook or fix something, Live AI is supposed to keep your smart glasses useful even if you need to concentrate on whatever youre doing. Live translation lets your smart glasses translate between English and either French, Italian, or Spanish. If live translation is enabled and someone speaks to you in one of the selected languages, youll hear whatever theyre saying in English through the smart glasses speakers or as a typed transcript in the Meta View app. Youll have to download specific models to translate between each language, and live translation needs to be enabled before itll actually act as an interpreter, but it does seem more natural than holding out your phone to translate something. With Shazam integration, your Meta smart glasses will also be able to identify whatever song you hear playing around you. A simple Meta, what is this song will get the smart glasses' microphones to figure out whatever youre listening to, just like using Shazam on your smartphone. All three updates baby-step the wearable towards Metas end goal of a true pair of augmented reality glasses that can replace your smartphone, an idea its experimental Orion hardware is a real-life preview of. Pairing AI and either VR and AR seems to be an idea multiple tech giants are circling, too. Googles newest XR platform, Android XR, is built around the idea that a generative AI like Gemini could be the glue that makes VR or AR compelling. Were still years away from any company being willing to actually alter your field of view with holographic images, but in the meantime smart glasses seem like a moderately useful stopgap. All Ray-Ban Meta Smart Glasses owners will be able to enjoy Shazam integration as part of Metas v11 update. For live translation and live AI, youll need to be a part of Metas Early Access Program, which you can join right now at the companys website.This article originally appeared on Engadget at https://www.engadget.com/ar-vr/meta-is-rolling-out-live-ai-and-shazam-integration-to-its-smart-glasses-192602898.html?src=rss
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Marketing and Advertising
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